by Michael Watkins - Publications - Faculty & Research

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

over a course of a career or in the flash of an eye—just ask Atlanta Falcons quarterback Michael Vick, who was a top endorsement target of clients such as Coca-Cola until he was disgraced earlier this year in a dogfighting scandal.... View Details

Keywords: by Sarah Jane Gilbert; Sports

05 Jul 2010
News

Tech customers question industry's takeover spree

08 Nov 2010
News

Is There an Optimal Rich-Poor Gap?

01 Apr 2015
Research & Ideas

The Slow, Steady Battle to Fix Cancer Care

©iStock.com/GuidoVrola The bundled payment idea is part of a larger reform proposal called Value-Based Health Care Delivery, based on research by Michael E. Porter, the Bishop William Lawrence University... View Details

Keywords: by Carmen Nobel; Health

30 Nov 2019
News

Elon Musk and the Dying Art of the Big Bet

23 Jul 2012
Research & Ideas

Book Excerpt: ‘Talk, Inc.’

authors The I's Have It From Talk, Inc.: How Trusted Leaders Use Conversation to Power Their Organizations By Boris Groysberg and Michael Slind Organizational conversation, in our use of the term, applies to... View Details

Keywords: Re: Boris Groysberg

15 Sep 2016
News

Reform Corporate Taxes or Suffer the Consequences, Report Says

31 Mar 2002
What Do You Think?

Is This the Decade of the Investor?

to take a longer view. One such view is provided by a recent Business Week analysis of Bureau of Labor Statistics and other data. ("Restating the '90s," by Michael J.... View Details

Keywords: by James Heskett

07 Jun 2016
Op-Ed

Can Brand Trump Win a Presidency?

lifestyle, these other products can add brand value and, being produced by others under license, they deliver some extra profit to the Trump organization. "In the world of representative democracy, you have to be the market share... View Details

Keywords: by John A. Quelch; Advertising; Media & Broadcasting

28 Feb 2020
News

When It’s This Easy at the Top, It’s Harder for Everyone Else

March 1999 (Revised January 2000)
Case

Hundred-Year War, A: Coke vs. Pepsi, 1890s-1990s

By: Chiaki Moriguchi and David Lane

Through their competitive battle, Coca-Cola and PepsiCo have created a stable and highly profitable duopoly in the U.S. soft drink industry. As the domestic industry matured and the cola wars moved to international markets, Coke and Pepsi tried to redesign their... View Details

Keywords: Competitive Strategy; Industry Structures; Food and Beverage Industry

Citation

Educators

Purchase

06 Nov 2019
News

It Doesn’t Hurt to Ask

30 Mar 2009
Research & Ideas

Professional Networks in China and America

and the United States differ is to examine how managers from these two countries trust members of their network, an endeavor that Chua has undertaken with Columbia Business School professors Michael W. Morris and Paul Ingram. "The... View Details

Keywords: by Sean Silverthorne

29 May 2014
Research & Ideas

Research Symposium 2014

of Leadership and Management; Associate Professor Karthik Ramanna ; and Michael Porter, Bishop William Lawrence University Professor. Speaking Up Recognizing problems in the workplace is commonplace. Speaking up about those problems is... View Details

Keywords: by Carmen Nobel; Accounting; Health

07 Nov 2005
What Do You Think?

Is Less Becoming More?

the cause. F. Chircu helped frame the discussion by writing that "When producers want to differentiate themselves, up to a point the safest and quickest way . . . is to add features or increase product complexity. . . . Choice... View Details

Keywords: by James Heskett; Consumer Products

24 Sep 2001
Research & Ideas

Five Questions for Debora L. Spar

In the long run, even the most fundamental innovations have a way of being influenced by government, says Harvard Business School professor Debora Spar. That's why business leaders need political skills, too. Silverthorne: In Next: The... View Details

Keywords: by Sean Silverthorne

06 Nov 2013
What Do You Think?

Is Top-Down Resource Allocation on the Rise?

situation here, but rather a more subtle process change by some companies, especially those in volatile or fast-moving industries. What I see happening among partners I deal with is that they allocate strategically from the top (setting... View Details

Keywords: by James Heskett

02 Feb 2004
Research & Ideas

Mapping Your Corporate Strategy

articulated by (HBS professor) Michael Porter, will be most successful when the collection of integrated and aligned activities enable the company to offer a value proposition—whether low total cost, product... View Details

Keywords: by Martha Lagace

29 Sep 2014
Other Presentation

Reshaping Regional Economic Development: Clusters and Regional Strategy

By: Michael E. Porter

Professor Michael Porter delivered a keynote speech at Mapping the Midwest's Future, a conference held in Minneapolis and hosted by the University of Minnesota that officially launched the new U.S. Cluster Mapping tool. His presentation focused on U.S. competitiveness... View Details

Keywords: Clusters; Regional Strategy; Industry Clusters; Economics; Minneapolis; United States