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  • 22 Nov 2022
  • Blog Post

Leading in Tough Times: HBS Faculty member Amy C. Edmondson on Psychological Safety

don't offer ideas. To avoid being branded as negative, we don't criticize the status quo. But every time we withhold our thoughts, we rob ourselves and our colleagues of small moments of learning. This stifles innovation in our teams and... View Details
  • 20 Apr 2015
  • Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

the most highly valued companies in the world. But how were they able to steer their companies through the volatile ups and downs of decades of changing technologies? What did they have in common? And what can we learn from them about successful strategy? “The notion... View Details
Keywords: by Michael Blanding; Computer
  • Web

Business History - Faculty & Research

simplistic assumptions about business behavior also enabled business history to be highly creative and, at times, to exercise a huge impact on management studies more generally, especially strategy and the study of entrepreneurship.... View Details
  • 26 Jan 2024
  • Blog Post

Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective

with us why Emerson Collective recruits at HBS, how they manage their recruiting process, and why HBS interns are an important part of their team. Emerson Collective and HBS For the past five years, Emerson Collective has welcomed HBS... View Details
Keywords: Nonprofit / Government
  • 21 Oct 2022
  • Research & Ideas

People Trust Business, But Expect CEOs to Drive Social Change

Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details
Keywords: by Scott Van Voorhis
  • 28 Nov 2005
  • Research & Ideas

Unilever: Transformation and Tradition

Currently a Unilever brand can be found in one out of every two households in the world. This book has related how these brands came to form part of the everyday life of so many people as the world... View Details
Keywords: by Geoffrey Jones; Consumer Products
  • December 1997 (Revised April 1998)
  • Case

www.springs.com

By: F. Warren McFarlan and Melissa Dailey
Business Week's June 1997 "Rising Star" profile of Springs Industries' president and COO, Crandall Bowles, reported that she was poised to become one of the top two or three women executives in the country. In November 1997, the company announced Bowles' appointment to... View Details
Keywords: Information Technology; Operations; Product Marketing; Management; Strategy; Consumer Products Industry; South Carolina
Related
  • 03 Aug 2010
  • First Look

First Look: August 3

  PublicationsLords of the Harvest: Symbolic Signaling and Regulatory Approval of Genetically Modified Organisms Authors:Shon R. Hiatt and Sangchan Park Publication:Best Paper Proceedings of the Academy of Management (2010) Abstract Firms... View Details
Keywords: Martha Lagace
  • Profile

Merve Ciplak

As a management consultant with Bain & Co. in Istanbul, Merve Ciplak had “almost complete freedom” to work for up to six months, without penalty, in any industry of her choice on an ‘externship’ from the firm. Merve applied the... View Details
  • 02 Feb 2023
  • Research & Ideas

Why We Still Need Twitter: How Social Media Holds Companies Accountable

In May 2021, the Twitter account Brands Getting Owned posted images of signs that workers had taped to the windows of a Chipotle in the United States. One large cardboard sign read, “Sorry for the inconvenience, but due to us being... View Details
Keywords: by Kasandra Brabaw; Technology
  • Profile

Thomaz Galvao

Thomaz joined Teach for Brazil (Ensina Brasil) where he was responsible for managing alumni and partnership strategies. Starting his startup now With a scholarship from the Lemann Foundation, Thomaz was able to pursue an MBA. He choose... View Details
  • 01 Dec 2023
  • News

A More Accommodating Approach

Shelly Nooner (GMP 33, 2022) had already proven herself to be visionary and execution-focused during her two decades at Trimble, an industrial technology company that provides hardware, software, and services across agriculture, construction, geospatial, and... View Details
Keywords: Jennifer Gillespie
  • 04 Jun 2013
  • First Look

First Look: June 4

  Publications 2006 O'Reilly Media, Inc. Managing Startups: Best Blog Posts By: Eisenmann, Tom, ed. Abstract—Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup... View Details
Keywords: Sean Silverthorne
  • 12 Nov 2013
  • First Look

First Look: November 12

reverse auction. In the case, GSK is hit with a potentially devastating suit and must hire a firm in time to respond. The recently hired managing attorney, Sophia Keating, grapples with GSK's approach. The GSK veterans assure her that the... View Details
Keywords: Sean Silverthorne
  • 04 Apr 2011
  • HBS Case

Reinventing the National Geographic Society

recalls the remark about magazine piles. "That has come back to haunt us," Fahey says. "People today don't want clutter." It turns out that many things that made National Geographic one of the world's top brands during... View Details
Keywords: by Sean Silverthorne; Publishing
  • February 2008 (Revised September 2008)
  • Case

Indesit Company: Does Global Matter?

By: Joseph L. Bower
In 2007, the leadership of the Indesit Company is focused on long-term corporate strategy. After 3 decades, the company has emerged as the number 2 home appliance producer in Europe. Should they invest further to be number 1, or should they focus on the global market,... View Details
Keywords: Decision Choices and Conditions; Global Strategy; Growth and Development; Business or Company Management; Brands and Branding; Markets; Problems and Challenges; Corporate Strategy; Consumer Products Industry
Related
  • 04 Apr 2023
  • Book

Two Centuries of Business Leaders Who Took a Stand on Social Issues

While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology
  • May 2011
  • Article

The Best Way to Name Your Product 2.0

By: Marco Bertini, John Gourville and Elie Ofek
Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many industries. Companies have two basic strategies to choose from. They can stick with a... View Details
Keywords: Product Development; Management; Brands and Branding; Strategy
Related
  • July 1993 (Revised September 1994)
  • Case

Goodyear: The Aquatred Launch

By: John A. Quelch
After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use... View Details
Keywords: Change Management; Consumer Behavior; Distribution Channels; Brands and Branding; Innovation and Invention; Auto Industry; Rubber Industry; United States
Related
  • 10 May 2011
  • First Look

First Look: May 10

business initiatives, we find that firms engage in a dynamic process of managing contradictory boundary activities. Boundaries between differentiated units are reinforced to enable exploitation and exploration, while corporate boundary... View Details
Keywords: Sean Silverthorne