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Show Results For
- All HBS Web
(1,237)
- People (7)
- News (357)
- Research (613)
- Events (1)
- Multimedia (14)
- Faculty Publications (242)
- 01 Jun 2004
- News
Books
century’s end, as mail-order companies such as Sears Roebuck and Montgomery Ward gained ground and manufacturers began to sell their own distinctive brands and develop their own distribution networks. Birth of a Salesman includes a look... View Details
- 01 Mar 2012
- News
Alumni Book Briefs
'75) ((Amazon Digital Services)) Frank Batten: The Untold Story of the Founder of the Weather Channel by Connie M. Sage ((University of Virginia Press)) Smarter Branding without Breaking the Bank: Five Proven Marketing Strategies You Can... View Details
- 01 Dec 2002
- News
What You Know Depends on Where You Go
of the market, such as the availability of distribution. Being a first-mover can be even more critical in such markets, they say, less for brand identity than to grasp potentially scarce distribution resources. While exploring emerging... View Details
- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
Bedford, Massachusetts in the 1800s, where we saw the roots of the venture capital industry. Then, of course, we found ourselves in Silicon Valley, where so many of the brands that shape our daily life got their start in humble garages.... View Details
- 18 Nov 2008
- First Look
First Look: November 18, 2008
the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact of the... View Details
Keywords: Martha Lagace
- 22 Dec 2015
- First Look
December 22, 2015
manageable? A second challenge is to figure out how to further expand ShondaLand. How could Rhimes best build her portfolio and further cement ShondaLand's place in television history? Purchase this case:... View Details
Keywords: Carmen Nobel
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
easily build and deploy chatbots, fueled by artificial intelligence, to interact with their customers. Before unleashing bot-building technology to its B2B customers, HubSpot first needed to develop some best practices for the use of... View Details
Keywords: Dina Gerdeman
- Profile
James Reinhart
brands across countless clothing, shoes and accessory categories. In 2014, thredUP sold nearly 2 million items and up-cycled over one million pounds of clothing. By the end of 2014, thredUP had become a $25 million business. Sellers can... View Details
- 13 Jun 2017
- News
Finding Common Ground
departments—with the goal of improving the health of honey bees in general and especially in production agriculture. Building trust is crucial to the relationships CollaborateUp fosters. Activists fear business executives will take... View Details
Keywords: Ralph Ranalli
- 13 Jul 2010
- First Look
First Look: July 13
diffusion of the commercial internet. Theory predicts that firms with greater market share will be more likely to adopt innovations that build on their existing strengths, while they will resist more radical technological advances. While... View Details
Keywords: Martha Lagace
- 23 Jul 2012
- Research & Ideas
Book Excerpt: ‘Talk, Inc.’
within their company, and it helps them to solidify buy-in among employees for new strategic initiatives. In short, it allows them to build trust through talk. Interactivity: Talk is a two-way affair—an exchange of comments and questions,... View Details
Keywords: Re: Boris Groysberg
- 01 Sep 2024
- News
Next Level
In 2017, Sarah Bond’s boss, Phil Spencer, the head of Xbox Gaming, warned her that working in the industry would be very difficult. Not just for the usual reasons that corporate America can be tough, but also because, as a Black woman in gaming—an industry with a... View Details
- 13 May 2014
- First Look
First Look: May 13
eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive... View Details
Keywords: Sean Silverthorne
- 21 Oct 2014
- First Look
First Look: October 21
team and the ways in which firms shift their identities, build innovative cultures and processes, and begin to change the world around them. Business leaders will find the book a source of both powerful examples and immediately actionable... View Details
Keywords: Sean Silverthorne
- 07 Sep 2021
- News
Skydeck Voices: For My Next Act
been a faculty member for 33 years after a career on Wall Street. And now I'm taking over a brand new university that’s just been established. Find your core mission. Find the thing that you're passionate about and throw yourself into it... View Details
- 19 Oct 2011
- Research & Ideas
Designing Cities for a Sustainable Future
On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
languages in many countries. We've been building that infrastructure ever since. Since we started, we've added a lot of technology to the marketplace over time and utilized the World Wide Web. And we've changed the pricing model quite a... View Details
- 10 Jan 2011
- Research & Ideas
Is Groupon Good for Retailers?
potentially building buzz among consumers above and beyond sales to the consumers who actually buy the vouchers. This effect is more difficult to measure, but many merchants perceive it to be real. Where it exists, it's an important... View Details
- 25 Nov 2008
- First Look
First Look: November 25, 2008
asked to consider whether entry into web services by Amazon, which had established its brand in retail, represented a prudent move by the company. The case provides an opportunity to highlight the benefits of AWS's variable pricing for... View Details
Keywords: Martha Lagace
- 12 Jan 2010
- First Look
First Look: Jan. 12
their portfolio of brands. Results show firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above... View Details
Keywords: Martha Lagace