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  • All HBS Web  (2,263)
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  • 24 Jun 2002
  • Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

versus American ideology, Holt said. Even though the allegory has changed over time, the brand's consistency in supporting a certain kind of identity has earned it cultural authority. For identity brands, brand strategy, as we conceive of it today, is often... View Details
Keywords: by Martha Lagace
  • 09 Aug 2013
  • Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

asking exactly what role a newspaper can play in a consumer's life? As a physically distributed printed daily paper carrying local classified advertising, probably not much. But imagine a world that lacked a trusted intermediary selecting... View Details
Keywords: by Jim Aisner; Journalism & News; Publishing
  • 26 Jun 2012
  • First Look

First Look: June 26

technical champion, trusted advisor, and engaged toolmaker-and trace the movements of experts between these positions. Our empirical findings and theoretical framework contribute to our understanding of the nature of expert influence and... View Details
Keywords: Sean Silverthorne
  • 26 Jan 2009
  • Research & Ideas

Where is Home for the Global Firm?

well-integrated will not be able to handle such reallocations, as trust and preexisting relationships will be particularly critical in these settings. Growing a culture is also much more challenging in such a 'decentered' setup, and such... View Details
Keywords: by Martha Lagace
  • 25 Aug 2003
  • Research & Ideas

Should You Sell Your Digital Privacy?

they trust? And wouldn't those trusted stores in return be motivated to use that information wisely? "The challenge is to give people a claim on their identities while protecting them from mistreatment," says Deighton. "The... View Details
Keywords: by Manda Salls & Sean Silverthorne; Advertising
  • 23 Jun 2003
  • Research & Ideas

Psychology, Pathology, and the CEO

Haythornthwaite engaged large teams to work on a new strategy for Invensys, while Jim Kilts devised Gillette's strategy for each line of business by himself, working with a small group of trusted executives. Greg Dyke virtually eliminated... View Details
Keywords: by Rosabeth Moss Kanter
  • 03 Nov 2022
  • Op-Ed

Feeling Separation Anxiety at Your Startup? 5 Tips to Soothe These Growing Pains

many early employees will adjust to the scale of the business and the founders letting go of the details, some can become frustrated. They no longer feel “in the know” or recognized as the CEO’s trusted adviser on particular decisions for... View Details
Keywords: by Julia Austin
  • 23 Apr 2001
  • Research & Ideas

Market Research Meets the “People Factor”

project. Trust is key, Zaltman and Deshpandé write, and the perception of that trust will have a great effect on how the report's quality is ultimately read. If a product is already at a mature stage of its... View Details
Keywords: by Martha Lagace
  • 11 Jan 2011
  • First Look

First Look: Jan. 11

permission to lead. Troy, a customer service manager, endangered his job and his company's reputation by focusing on protecting his position, not helping his team; when a trusted friend advised him to change his behavior, the results were... View Details
Keywords: Sean Silverthorne
  • 03 May 2021
  • What Do You Think?

Where Does CEO Activism Go From Here?

made it clear that “we believe broad participation and trust in the election process are vital to its integrity.” Some of the signatories were recruited in a Zoom meeting of more than 100 CEOs organized by Jeffrey Sonnenfeld, a professor... View Details
Keywords: by James Heskett
  • 08 Sep 2011
  • What Do You Think?

What’s Apple’s Biggest Challenge: Replacing Steve or Wall Street?

facing down the pressures of investors and Wall Street analysts. As Gaurav Goel puts it, "Steve's successors would need courage and confidence to do things differently." In particular, there will be a critical period until the new leadership establishes the... View Details
Keywords: by James Heskett; Computer
  • 07 Mar 2005
  • What Do You Think?

Should Business Management Be Regarded as a Profession?

conform to the strictures and codes of ethics similar to those characteristic of medicine, law, and the clergy? These are two of the questions posed in a provocative article reprinted from a new book, Restoring Trust in American Business,... View Details
Keywords: by James Heskett
  • 01 Nov 1999
  • Research & Ideas

Companies, Cultures and the Transformation to the Transnational

businesses were often treated as a portfolio of investments rather than an integrated worldwide business. Such cultural influences were very evident in Lever Brothers and later Unilever, where the important overseas operations were managed by an inner circle of View Details
Keywords: by Christopher A. Bartlett & Sumantra Ghoshal
  • 15 Oct 2024
  • Research & Ideas

We Have Better Ways to Break Habits Than Willpower. Why Don't We Use Them?

that perhaps people see those who use it as superior to those who rely on external aids. In testing this hypothesis, the researchers found: People trust others who use willpower more than commitment strategies. The researchers asked 400... View Details
Keywords: by Michael Blanding
  • December 2003 (Revised August 2004)
  • Case

Circon (A) (Abridged)

By: Brian J. Hall, Christopher Rose and Guhan Subramanian
In 1996, U.S. Surgical launched a hostile takeover bid against Circon Corp. CEO Richard Auhll recruited an old HBS friend, George Cloutier, to the Circon board to help him defend the company. Circon's primary defenses include a "poison pill" and a staggered board and... View Details
Keywords: Motivation and Incentives; Governing and Advisory Boards; Executive Compensation; Trust; Relationships; Acquisition; Business and Shareholder Relations; Medical Devices and Supplies Industry; United States
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Hall, Brian J., Christopher Rose, and Guhan Subramanian. "Circon (A) (Abridged)." Harvard Business School Case 904-023, December 2003. (Revised August 2004.)
  • 13 Aug 2020
  • Research & Ideas

6 Ways to Support COVID-Weary Employees

tendency for leaders to engage in monitoring, leading to a reduction in felt autonomy among employees. Reduced autonomy on the job may lead to lower well-being. One of the challenges for leaders working in the virtual world is to learn to View Details
Keywords: by Dina Gerdeman
  • 04 Nov 2014
  • First Look

First Look: November 4

http://hbr.org/product/MRC-s-House-of-Cards-/an/515003-PDF-ENG Harvard Business School Case 215-006 Rick's Dilemma In 2014, Rick is serving as a trustee for a large family trust whose principle asset is a plot of prime real estate in the... View Details
Keywords: Sean Silverthorne
  • 10 Aug 2010
  • First Look

First Look: August 10

recipients' actual trustworthiness. This lax approach gives rise to adverse selection: the sites that seek and obtain trust certifications are actually less trustworthy than others. Using an original dataset on web site safety, I... View Details
Keywords: Martha Lagace
  • 11 Jun 2019
  • Book

These Aren't Beach Books, but Managers Should Read Them Anyway

Discover what type of rebel you really are. Food CitizenshipThe public is losing trust in many institutions involved in putting food on our table, says Ray A. Goldberg. Being the Boss: The Three Imperatives for Becoming a Great Leader... View Details
Keywords: by Sean Silverthorne
  • 27 Jul 2019
  • Op-Ed

Does Facebook's Business Model Threaten Our Elections?

commons costs. If that’s the case, then one election prediction seems easy to make: Facebook’s ethics problems will linger into 2020—and beyond. [Image: Derick Hudson] Related Reading: Can Mark Zuckerberg Rebuild Trust in Facebook? Why We... View Details
Keywords: by George Riedel
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