Publications

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July 2018
Teaching Note

Cumplo.com

By: Frank V. Cespedes

Teaching Note for HBS No. 818-039. Teaching Note for HBS No. 818-039. Cumplo is a Chilean-based fin-tech startup that provides investors and small businesses with opportunities to access loans and investments in ways distinct from traditional financial institutions in... View Details

Keywords: Fintech; Alternative Finance; Crowdfunding; Crowdlending; Marketing Strategy; Growth and Development Strategy; Social Entrepreneurship; Expansion; Financial Services Industry; Latin America; South America; Chile

June 1994
Background Note

Scope and Challenge of Business-to-Business Marketing

By: V. Kasturi Rangan

Identifies six key linkages that distinguish business-to-business marketing; three with respect to the external environment (i.e., derived demand, complex buying process, and concentrated customer base) and three with respect to the internal organization (emphasis on... View Details

Keywords: Marketing; Customers; Demand and Consumers; Organizational Structure; Order Taking and Fulfillment; Technology

2007
Article

Convictions, Conventions and the Operational Risk Maze—The Cases of Three Financial Services Institutions

By: Anette Mikes

Making sense of operational risk practices in the financial services sector is a challenge. There is a temptation to explain the wide variety of approaches as a characteristic of the early stage of development in which the genre resides.
Based on the evidence of... View Details

Keywords: Management Practices and Processes; Risk Management; Governing Rules, Regulations, and Reforms; Conflict and Resolution; Organizations; Financial Services Industry

March 31, 2023
Article

What Is the Optimal Pattern of a Customer Journey?

By: Julian De Freitas

Even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey should they invest in? That is, which moments when the customer interacts with... View Details

Keywords: Consumer Behavior; Customers; Brands and Branding

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16 May 2023
HBS Case

How KKR Got More by Giving Ownership to the Factory Floor: ‘My Kids Are Going to College!’

Instead, when the company wouldn’t pay them for their lunch hour, they intentionally scheduled deliveries to show up midday, when there wasn’t anyone working to receive them, sabotaging the project. “Top management have to be willing to... View Details

Keywords: by Avery Forman

2024
Working Paper

Catalysts for Climate Solutions: Corporate Responses to Venture Capital Financing of Climate-tech Startups

By: Shirley Lu, George Serafeim and Simon Xu

We study whether incumbent firms increase their product focus on climate solutions in response to venture capital (VC) financing of climate-tech startups. Using large language models to measure a firm's focus on climate solutions, we find that incumbents in similar... View Details

Keywords: Climate Finance; Climate Change; Technological Innovation; Entrepreneurship; Venture Capital; Private Equity; Environmental Sustainability; Business Startups

SSRN

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21 May 2001
Research & Ideas

From Tigers to Kaleidoscopes: Thinking About Future Leadership

Global Leadership, have a better strategy in mind for leaders. In their essay, "Value Creation: The New Millenium Management Manifesto," they make the case that leadership for the 21st century demands that... View Details

Keywords: by Martha Lagace

March 2005 (Revised July 2007)
Case

Capital Controls in Chile in the 1990s (A)

By: Laura Alfaro, Rafael M. Di Tella and Ingrid Vogel

In 1991, Chile adopted a framework of capital controls focused on reducing the massive flows of foreign investment coming into the country as international interest rates remained low. Capital inflows threatened the Central Bank's ability to manage the exchange rate... View Details

Keywords: Developing Countries and Economies; Economic Growth; Financial Crisis; Capital; Governance Controls; Business and Government Relations; Chile

26 Jun 2018
First Look

New Research and Ideas, June 26, 2018

results of this multi-method investigation have implications for both managers and academics interested in how consumers learn to become expert in hedonic product categories. Publisher's link:... View Details

Keywords: Dina Gerdeman

23 Jul 2024
In Practice

The New Rules of Trade with China: Navigating Tariffs, Turmoil, and Opportunities

Iyoha are assistant professors in the Business, Government, and International Economy and Entrepreneurial Management Units, respectively. Meg Rithmire: Prepare to adapt to the policy backlash For at least a generation leading up to... View Details

Keywords: by Rachel Layne; Transportation; Transportation; Transportation; Transportation; Transportation; Transportation; Transportation; Transportation

July 1991 (Revised October 1995)
Case

KPMG Peat Marwick: The Shadow Partner

By: Robert G. Eccles Jr.

KPMG Peat Marwick executives needed to decide whether to fund full development of "The Shadow Partner," the name coined to describe a worldwide information network that would link all KPMG professionals to each other and to a wealth of data bases and information... View Details

Keywords: Information Management; Data and Data Sets; Knowledge Management; Knowledge Use and Leverage; Networks; Partners and Partnerships; Information Technology

February 2025
Case

Luca de Meo at Renault Group (A)

By: Emily Truelove, Linda A. Hill and Lydia Begag

When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details

March 2002 (Revised May 2010)
Case

Apple Stores

This case reveals the genesis of the Apple Stores, a revolutionary retail concept launched by Ron Johnson, Apple Computer's senior vice president of retail. In January 2002, Apple Computer was at the eve of one of the most stunning commercial successes ever known in... View Details

Keywords: Competitive Advantage; Marketing Channels; Consumer Behavior; Innovation and Invention; Computer Industry; Retail Industry

January 2009
Case

When Supply is of Public Interest: Roche & Tamiflu

The case focuses on the challenges of Roche maintaining a supply network for a global influenza pandemic response initiative based on its antiviral drug Tamiflu. The Roche group is a 40 billion CHF company consisting of a pharmaceutical division and a diagnostic... View Details

Keywords: Global Strategy; Health Pandemics; Distribution; Logistics; Production; Supply Chain Management; Performance Capacity; Pharmaceutical Industry

October 2012
Case

Romney vs. Obama and U.S. Energy Policy

By: Rawi Abdelal and Kaitlyn Tuthill

In 2012, the energy sector in the United States was demanding major reform. Prices of oil and gas had continued to cripple the middle and lower class as the U.S. economy slowly recovered. At the same time, the U.S. lagged behind developed economies in production of... View Details

Keywords: Mitt Romney; Barack Obama; Energy; Election Outcomes; Climate Change; Renewable Energy; Political Elections; Policy; Business and Government Relations; Public Administration Industry; United States

March 1996 (Revised April 2001)
Case

HMS Thetis and Apollo XIII

Explores the management of technical disasters in which time plays a central role. Uses the experience of HMS Thetis and Apollo 13 to look at both successful and unsuccessful approaches. View Details

Keywords: Technology; Crisis Management; Transportation Industry; Transportation Industry