Filter Results:
(1,086)
Show Results For
- All HBS Web
(1,086)
- News (220)
- Research (735)
- Multimedia (3)
- Faculty Publications (156)
Show Results For
- All HBS Web
(1,086)
- News (220)
- Research (735)
- Multimedia (3)
- Faculty Publications (156)
- 16 Dec 2014
- First Look
First Look: December 16
IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details
Keywords: Sean Silverthorne
- 04 Dec 2007
- First Look
First Look: December 4, 2007
and Consumer Expectations Authors:Feng Zhu and Marco Iansiti Abstract This paper seeks to answer three questions. First, which drives the success of a platform, installed base, platform quality or consumer expectations? Second, when does... View Details
Keywords: Martha Lagace
- 01 Dec 2009
- News
The Fab Four
assess how things were going but not too soon to tap into their collective insights on launching a new venture. Private or nonprofit sector, up market or down, the observations that follow highlight the many approaches to what it means to be a View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
successful viral advertising requires four key steps: attracting viewers' attention, retaining that attention, getting viewers to share the ad with others, and persuading viewers. "The issue is that some content is better at the first... View Details
- 30 Apr 2013
- First Look
First Look: April 30
a road map that will enable you to defy conventional wisdom, resist peer pressure, and carve out a path that fits your unique skills and passions? Harvard Business School's Robert Steven Kaplan, leadership expert and author of the highly View Details
Keywords: Sean Silverthorne
- 06 Sep 2011
- Research & Ideas
The Power of Leadership Groups for Staying on Track
Today's most successful leaders are focusing on sustaining superior performance by aligning people around mission and values and empowering leaders at all levels, while serving customers and collaborating throughout the organization. Over... View Details
Keywords: by Bill George
- 10 Nov 2009
- First Look
First Look: Nov. 10
bundles (albums) to cherry-picking their favorite components (songs) on those bundles. The number of items included in a bundle (a measure of its "objective" value) does not emerge as a significant moderator of this effect.... View Details
Keywords: Martha Lagace
- Web
Courses by Faculty Unit - Course Catalog
Q1Q2 3.0 The Coming of Managerial Capitalism Tom Nicholas Spring 2025 Q3Q4 3.0 Data for Impact: Impact Measurement from Startup to Fortune 500 C-Suite Benjamin N. Roth Natalia Rigol Spring 2025 Q3Q4 3.0 Entrepreneurial Finance (also... View Details
- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
Now some have criticized the efficacy of campaigns like the one that you ran with the Georgia Meth Project saying that it's very difficult to prove success and to attribute success to particular ads. How do... View Details
- 15 Jun 2021
- News
June 2021 Books and Podcasts
Hajim (MBA 1964) and Glenn Plaskin Skyhorse On the Road Less Traveled is the story of Edmund Hajim, an American financier and philanthropist who rises from dire childhood circumstances to achieve professional success and personal... View Details
- 07 Feb 2017
- First Look
First Look at New Research: February 7
By: Chatterji, Aaron K., and Michael W. Toffel Abstract—Creating sustainability transitions will require more than companies taking proactive measures in their own operations and supply chains. Fostering significant change will also... View Details
Keywords: Sean Silverthorne
- 08 Jul 2014
- First Look
First Look: July 8
But in a world of constant layoffs and dying industries, it has become increasingly difficult to "plan" your way to success. So what is the solution? Well, when it comes to dealing with uncertainty, nobody handles it better than View Details
Keywords: Carmen Nobel
- 30 Jan 2007
- First Look
First Look: January 30, 2007
disclosure of problem information to a large group of outside solvers is an effective means of solving scientific problems. The approach solved one-third of a sample of problems that large and well-known R&D-intensive firms had been unsuccessful in solving... View Details
Keywords: Martha Lagace
- Web
Print View - Course Catalog
processes. Explore methods to effectively measure trust. Why you should take this course: Trust is a cornerstone of successful relationships and organizations. Trust is important to everyone, yet few know... View Details
- 20 Oct 2015
- First Look
October 20, 2015
entrepreneurship. Immigrants account for roughly a quarter of U.S. workers in these fields, and they have a similar contribution in terms of output measures like patents or firm starts. This contribution has been rapidly growing over the... View Details
Keywords: Sean Silverthorne
- 15 Sep 2009
- First Look
First Look: September 15
companies have a sense of mission enabling them to deliver what their customers want in a way that is significantly better than the competition. As a formula for the future, it brings together the necessity of financial success... View Details
Keywords: Martha Lagace
- 04 Feb 2014
- First Look
First Look: February 4
These new establishments were concentrated in industries where women entrepreneurs have been traditionally active and the entry was mainly found among household-based establishments. We measure and discuss the extent to which this... View Details
Keywords: Sean Silverthlorne
- 01 Jun 1996
- News
1996 Global Alumni Conference Probes "Information Revolution"
time we gathered here in 1996." Hosted by the Harvard Business School and the HBS Association of Northern California, this year's global alumni conference was the largest and, by all accounts, among the most successful ever. A team of 32... View Details
Keywords: Daniel Penrice
- 29 Mar 2010
- Research & Ideas
Ruthlessly Realistic: How CEOs Must Overcome Denial
key is to be ruthlessly realistic with oneself. As I hope the book makes clear, this is one of the greatest challenges for any CEO. Q: The Innovator's Dilemma by HBS professor Clayton Christensen illustrated how formerly successful... View Details
- 11 Aug 2009
- First Look
First Look: August 11, 2009
Their success stories are counterbalanced by a dissection of the monumental failure of RCA, long the world leader in electronics but today all but extinct. For all of these companies except RCA and Ford, a key to their early View Details
Keywords: Martha Lagace