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  • November 1998 (Revised June 2001)
  • Case

Global Beer

Two young American entrepreneurs working in Japan have rapidly established an importing business to take advantage of new regulations permitting microbrewers and brewpubs. Options for further growth include an international brewpub franchise, alliances with Japanese... View Details
Keywords: Trade; Problems and Challenges; Business Startups; Globalized Markets and Industries; Food and Beverage Industry; Japan; United States
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  • 03 Jan 2018
  • News

Candy That Is Good for You

Caron Proschan (MBA 2007) is founder and CEO of Simply Gum, maker of natural chewing gum and breath mints. In this interview she talks about the market opportunities for natural, eco-friendly candy products. “I started my company because... View Details
  • 08 Jul 2021
  • Blog Post

Managing Sustainable Advantage with Key ESG Co-Founders, Anne-Marie Schoonbeek and Heleen van Poecke

elevates that perspective to the next level,” she shared. Schoonbeek was also eager to gain more experience as an operator at a startup company to supplement her experience as a consultant working with large businesses. Specifically, she... View Details
Keywords: Entrepreneurship; Technology
  • 01 Sep 2020
  • News

Elevator Pitch: First Byte

employees and customers.” Heard: “We’re working on a pilot with a foodservice provider in the Boston area. For us, the biggest milestone will be putting a robot in the market so we can become a more proven concept before we start... View Details
Keywords: Artificial Intelligence; restaurants; food prep; Food Services and Drinking Places; Hospitality
  • Web

Doing Business with China 2035: Navigating Uncertainty - Course Catalog

the Communist Party and Chinese governments—local, provincial, and national—shape market opportunities? How do Chinese firms expand overseas? How do family businesses survive and thrive in an economy where the state still plays such a... View Details
  • 10 Oct 2018
  • News

Working with a Giver’s Spirit

Manny Ayala (MBA 1992) is managing director of Endeavor Philippines, a branch of the global Endeavor organization, which fights poverty by finding and supporting high-impact entrepreneurs. “Our mission statement is to create an economic multiplier effect in View Details
  • 01 Jun 2014
  • News

A Look at Olook

André Beisert's olook targets a very particular part of Brazil's new consumer market. "Our brand has a persona," Beisert (MBA 2009) says in his white brick office, which sits atop a small warehouse in the Vila Nova Conceição neighborhood in south São Paulo. "Her name... View Details
Keywords: Dan Morrell; fashion; Clothing and Clothing Accessories Stores; Retail Trade
  • October 2022
  • Supplement

Single Earth: Science White Paper Supplement

By: Rembrand Koning and Emer Moloney
Science White Paper prepared by Single.Earth to give an overview of the models and solutions it has developed. View Details
Keywords: Business Startups; Entrepreneurship; Climate Change; Environmental Sustainability; Green Technology; Natural Resources; Pollution; Analytics and Data Science; Marketing; Product Marketing; Product Launch; Product Positioning; Markets; Market Timing; Strategy; Green Technology Industry; Estonia
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  • October 2022
  • Case

Single.Earth

By: Rembrand Koning and Emer Moloney
Estonian greentech company Single.Earth is launching a nature-backed token that is linked to and funds the protection of a specific plot fo land. The first landowners had been onboarded to the company's Digital Twin, a virtual representation of the planet's natural... View Details
Keywords: Alternative Assets; Business Startups; Entrepreneurship; Climate Change; Environmental Sustainability; Green Technology; Natural Resources; Pollution; Analytics and Data Science; Marketing; Product Marketing; Product Launch; Product Positioning; Markets; Market Timing; Strategy; Green Technology Industry; Estonia
Related
  • 07 Jan 2025
  • Blog Post

Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands

consumer research around the world to understand what people hoped their skincare products could do,” Twist explained. “I was also fortunate to learn from and be developed by several HBS alums (every leader on the Clinique Global View Details
  • 16 Jun 2023
  • Blog Post

The HBS Climate Rising Podcast Reaches 50 (Episodes)

themed series in 2022 covered several angles of corporate decarbonization—from HP’s climate plan to startup BlocPower’s strategy to electrify and decarbonize buildings, Aspen Institute’s collaborative initiative to help decarbonize ocean... View Details
  • Career Coach

Hillary Mann

aspirations. Prior to HBS, Hillary worked in Integrated Marketing at MTV Networks and as a Production Assistant for a national TV talk show. Drawing upon her coach training from CPD and the Co-Active Training Institute, Hillary asks... View Details
Keywords: Startup - Joiner; Startup - Joiner; Startup - Joiner; Startup - Joiner; Startup - Joiner; Startup - Joiner; Startup - Joiner; Startup - Joiner; Startup - Joiner; Startup - Joiner; Startup - Joiner
  • September 2021 (Revised March 2022)
  • Case

Katie Couric Media: Landing the First Client

By: N. Louis Shipley and William R. Kerr
In May 2018, celebrated journalist Katie Couric and her husband, John Molner, had recently launched a full-service media firm called Katie Couric Media (KCM). Couric treasured the opportunity to address important social issues like gender equality, environmental... View Details
Keywords: Customer Acquisition; Subscription Model; Entrepreneurship; Business Startups; Media; Customers; Acquisition; Social Issues; Brands and Branding; Media and Broadcasting Industry
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  • 01 Dec 2010
  • News

Do Good: Eat Chocolate

A FEEL-GOOD HIGH: Founder Sarah Endline with sweetriot’s tiny treats. As a girl in Auburn, Michigan, a small town two hours north of Detroit, Sarah Endline (MBA 2001) grew up with a clear understanding of the link between crops in the field and food on the table. It’s... View Details
Keywords: Julia Hanna; candy; chocolate; Crop Production; Agriculture; Food Manufacturing; Manufacturing
  • Web

Print View - Course Catalog

more to just “build it and they will come”, the course will explore four modules: Getting To Product Market Fit: Exploring best practices for customer feedback, solution iteration, metrics that matter and developing a product and... View Details
  • May 2017 (Revised October 2017)
  • Supplement

Uber: Changing the Way the World Moves (B)

By: Youngme Moon
This (B) case was written as a follow-up to the original case, “Uber: Changing the Way the World Moves” (HBS No. 316-101). It describes a slew of controversial incidents besetting the company in early 2017. View Details
Keywords: Marketing; Business Startups; Entrepreneurship; Competitive Strategy; Transportation; Problems and Challenges; United States
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  • Web

Field Course: Ideation and Prototyping for Innovation - Course Catalog

research skills to facilitate understanding: Whether a problem is worth pursuing, including assessment of 1) the strength of customers’ unmet needs; 2) whether the problem can be solved — but hasn’t yet been solved; 3) market size; and 4)... View Details
  • 2006
  • Working Paper

Democratizing Entry: Banking Deregulations, Financing Constraints, and Entrepreneurship

By: William R. Kerr and Ramana Nanda
We examine entrepreneurship and creative destruction following US banking deregulations using Census Bureau data. US banking reforms brought about exceptional growth in both entrepreneurship and business closures. The vast majority of closures, however, were the new... View Details
Keywords: Business Exit or Shutdown; Market Entry and Exit; Capital Markets; Entrepreneurship; Outcome or Result; Business Startups; Banks and Banking; Banking Industry; United States
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  • 08 Nov 2016
  • Blog Post

Alumni: Where Are They Now? Featuring: Phil Strazzulla

product roadmap. How has having an MBA impacted your career? We're a startup most of our future customers have never heard of. HBS gives me credibility when selling to larger companies. While HBS helped shape the way I think about the... View Details
Keywords: Technology
  • Profile

Jennifer DeWhitt

marketing and finance. While pursuing her degree, Jennifer taught at an alternative school near campus that served at-risk youth. After graduation, she joined Bain & Co., where she “worked on the Dallas expansion plans for KIPP... View Details