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Show Results For
- All HBS Web
(1,495)
- People (10)
- News (410)
- Research (849)
- Events (6)
- Multimedia (15)
- Faculty Publications (483)
- May 2021
- Supplement
Paul Levy: Confronting a 'Corporate Campaign' (B)
By: James K. Sebenius and Isaac Silberberg
Paul Levy, CEO of the Beth Israel Deaconess Medical Center hospital is faced with a formidable negotiation campaign to unionize staff at BIDMC. Armed only with his personal blog, does Paul stand a chance against the union's multi-million dollar organizing budget? View Details
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
Now, consumers learn about a product in different ways—receive directly from the firm through traditional or digital advertising, seek out information themselves through search, or learn from other consumers and social media. Many of... View Details
- 22 Feb 2019
- News
Empowering a New Generation of Business Leaders
into an increasingly innovative media company, with an emphasis on original programming, reality television, sports, music, and news. Conde has also implemented an aggressive multiplatform digital strategy to reach tech-savvy consumers... View Details
- March 2008 (Revised November 2012)
- Teaching Note
GE's Imagination Breakthroughs: The Evo Project (TN)
Teaching Note for [907048]. View Details
- Fast Answer
Workplace Diversity: Data Sources
conducts public opinion polling, demographic research, media content analysis, and other empirical social science research. Includes polling on work and employment, mostly focused on issues relating to women... View Details
- Web
2019 Symposium - Race, Gender & Equity
The Courage of our Convictions The Courage of our Convictions 04–05 APR 2019 Home Speakers Videos Agenda Apr 04 Thursday, April 04, 2019 Keynote Soraya Chemaly , Women’s Media Center Rage Becomes Her: The Power of Women's Anger Panel:... View Details
- Web
2.1.4 Classroom Non-Attribution | MBA
viewpoints, changing their minds, and taking risks. The proliferation of social media has affected this learning environment. Because of the potential permanence and widespread dissemination of... View Details
- October 31, 2023
- Article
Research: Can a More Detailed LinkedIn Profile Boost Your Salary?
By: Boris Groysberg and Eric Lin
Our digital presence impacts how others perceive us. A simple résumé and a list of references no longer captures the essence of our professional capabilities. In this article, the authors explain how the intentional management of our online personas can have a positive... View Details
Groysberg, Boris, and Eric Lin. "Research: Can a More Detailed LinkedIn Profile Boost Your Salary?" Harvard Business Review (website) (October 31, 2023).
- May–June 2024
- Article
What Makes a Successful Celebrity Brand?
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details
Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States
Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
- October 2023
- Teaching Note
Metaverse Wars
By: Andy Wu and Matt Higgins
Teaching Note for HBS Case No. 723-431. Metaverse Wars recaps the development of the metaverse concept and the attendant hype, bringing the narrative up to the summer of 2023 when Meta’s big pivot looked more like a costly misstep than a stroke of strategic genius. In... View Details
- 01 Dec 2014
- News
Making Big Data Fashionable
styles are resonating with consumers. By monitoring data such as social media chatter, shared images, and Google searches, Trendalytics can identify specific trends that a brand can then use to guide... View Details
- 04 Sep 2019
- News
A Wide Screen Approach
Immersive Media “The single largest revenue stream for sports in North America is media rights. The sports industry is slowly adapting to new formats and platforms, which is having an immediate impact on the... View Details
- 10 Nov 2011
- HBS Case
HBS Cases: Making Lincoln Center Cool Again
unrestricted funds. Improved visitor services. Renovation of the David Rubenstein Atrium/Visitor Services became the central launch point for all information about the center and its 10 organizations. It now houses a 42-foot-wide media... View Details
- Web
5.1 Information Technology | MBA
materials intended for a specific group. Use of Networking and Social Media Tools To ensure that all students and program participants are comfortable engaging fully in all aspects of the learning... View Details
- 01 Jun 2003
- News
Portraits from the Class of 2003
value to the world,” he says simply. So, with support from the School, he expanded upon his role as section cohistorian and asked the entire Class of 2002 to respond to the question. Deifell, a media artist and View Details
- Web
Four Ways to Make The Most of Your Company Events - Recruiting
can learn a lot about a company by looking at its website and social media accounts, so focus your content on questions that the students may have prepared in advance after doing their initial research. We... View Details
- 01 Mar 2011
- News
The Rankings Game
Illustration by John Kachik Depending on which business school ranking you consult, the best MBA program in 2010 was at the University of Chicago, HBS, the London Business School, or Stanford University. Among the five leading media... View Details
- 03 Jan 2018
- Sharpening Your Skills
5 Career-Related New Year’s Resolutions (and 5 Tips for Keeping Them)
feels compelled to share every sordid moment of your life online, yet are also aware that most job recruiters check candidates’ social media channels during the hiring process? Then maybe you rely on apps... View Details
Keywords: by Carmen Nobel
- 03 Mar 2016
- News
3-Minute Briefing: Pamela Meyer (MBA 1986)
being paranoid. But the costs of deception are high. It pays to develop a close team of colleagues you absolutely trust and would go to war with. A complicated stew in our culture is creating a deception epidemic. Social media, for... View Details
Keywords: Julia Hanna