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- All HBS Web
(1,514)
- People (3)
- News (308)
- Research (1,086)
- Events (5)
- Multimedia (1)
- Faculty Publications (571)
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
suggests that at least some online content creators, namely bloggers, respond to the arrival of advertising revenue by changing what they cover, drifting toward subjects of broad interest—money, sex, and celebrities—to the detriment of... View Details
- 01 Sep 2024
- News
Advancing the Mission
Fund advance the School's mission to educate leaders who make a difference in the world. Other examples include a professor's exploration of a tech giant's new revenue market for an existing product, and the opportunity HBS gives to... View Details
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
movie admissions was the highest since the late 1950s, and box office revenues grew to $9.5 billion. Internationally, box office grosses are even higher—also at record levels. Total grosses for 2003 will probably not be far behind. All of... View Details
- 01 Dec 2003
- Research & Ideas
Sometimes Success Begins at Failure
manage Internet services. Seek external licenses. Through external licensing, projects that aren't being used internally might unlock additional revenues on the outside. Procter & Gamble follows this... View Details
- 01 Jun 2002
- News
News in the News Biz
Professor Joseph Bower brought his expertise in management and economics to the newspaper trade in an article titled “News Is Strategic in the Newspaper Business,” which appeared in last fall's issue of Nieman Reports. “If the... View Details
- January 2010 (Revised January 2014)
- Case
By: Mikolaj Jan Piskorski, David Chen, Bill Heil and Aaron Smith
Twitter is a micro-blogging company that allows users to send short text updates to others. The site is used by people, including celebrities, government officials, and businesses. It helps to raise money for non-profit organizations and provides first-responders with... View Details
Keywords: Blogs; Revenue; Information Publishing; Growth and Development Strategy; Social and Collaborative Networks; Web
Piskorski, Mikolaj Jan, David Chen, Bill Heil, and Aaron Smith. "Twitter." Harvard Business School Case 710-455, January 2010. (Revised January 2014.)
- 04 Oct 2004
- Research & Ideas
Start to Measure Your E-commerce Success
is not much historical data and experience for managers to draw upon when developing or applying metrics, and many economic benefits of e-commerce projects are seen as difficult to measure. Further, the pace of change in e-business and... View Details
Keywords: by Marc J. Epstein
- 26 Apr 2004
- Research & Ideas
A Clear Eye for Innovation
The Roman god Janus had two sets of eyes—one pair focusing on what lay behind, the other on what lay ahead. General managers and corporate executives should be able to relate. They, too, must constantly look backward, attending to the... View Details
- 01 Sep 2006
- News
Redefining Health Care
that described why competition in health care had failed. Some health-care experts, he feared, would take offense at any critique written by mere management professors. To the surprise of Porter and coauthor Elizabeth Olmsted Teisberg, an... View Details
- 03 Aug 2015
- Research & Ideas
Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders
Technology and Operations Management unit at Harvard Business School. And why would Apple ever allow a Kindle app in its App Store in the first place? "We all know historically Apple often says no to apps that directly compete with... View Details
- 01 Mar 2018
- News
Case Study: On the Record
sell 100 vinyl records a month or have their songs stream on Spotify 1.5 million times,” says Kelleher, who led music app partnerships at Google Play before founding Austin-based record manufacturer Gold Rush Vinyl. The company grew out of a need Kelleher saw in her... View Details
Keywords: April White
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
headquarters in New York, one of the executives charged with growing the league's reach and revenues is Peter O'Reilly (MBA 2002), vice president, fan strategy & marketing. "My focus is on strengthening our year-round calendar for our... View Details
- Jul 2012
- Article
A Better Way to Tax U.S. Businesses
an end to foreign-income tax would encourage U.S. multinationals to keep more money at home. Any revenue lost could be offset by a small tax on noncorporate business income, which is now exempted. Closing the chasm between how income is... View Details
- 12 Feb 2020
- News
Culture Shift at Big Blue
unassailable, Jono Bacon writes in Forbes. The company’s revenues grew consistently throughout his tenure, up to and beyond Red Hat’s acquisition by IBM in 2018. “What is really interesting though is Whitehurst’s secret sauce: his deft... View Details
- 16 Aug 2013
- News
Women's Business Leader
Vice Chairman of Wealth Management and Senior Client Advisor at Morgan Stanley where she is responsible for increasing revenue generation and client connectivity and penetration across the Wealth Management,... View Details
- 06 Dec 2021
- News
Rescue & Recovery
billion dollars in revenues and almost 6,000 people providing aid and economic opportunity in some of the toughest environments around the world. On top of these baseline operations, which have been expanding since its founding in 1979,... View Details
- 01 Jun 2006
- News
HBS Professors Pearson, Thurston Remembered
his home in Palm Beach, Florida. He was 80. While a partner at McKinsey, Pearson was recruited by PepsiCo to be its COO, and soon became its president as well, serving the company for fifteen years. During his tenure, PepsiCo’s revenues... View Details
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
problem is that these managers don't know what metrics to measure or how to interpret the results. They may collect all manner of plausible marketing-performance metrics, from customer satisfaction to retention, but if these can't be... View Details
Keywords: by Sean Silverthorne
- 01 Dec 2013
- News
Case Study: Citizen Buffett
long been a focus of my own research." The case outlines the events that led to Morton's consideration of Buffett's offer to buy 63 newspapers from his highly leveraged company, which had experienced a 31 percent decline in revenues over... View Details
- 25 Jun 2014
- Lessons from the Classroom
FIELD Trip: Conquering the Gap Between Knowing and Doing
third adopt a modified form of the recommendations. However, global partner surveys report that 99 percent of FIELD partners want to work with FIELD again. The reason: Their local management teams enjoy the collaborative process of... View Details