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  • June 2000 (Revised March 2003)
  • Case

IBM Technology Group

By: Andrew P. McAfee and Kerry Herman
Explores two main issues: how the IBM Technology Group was able to build a robust, scalable, and functional IT platform using packaged enterprise resource planning (ERP) software from SAP, and how the division should best leverage this capability going forward. View Details
Keywords: Management; Digital Platforms; Information Technology; Competitive Advantage; Projects; Information Technology Industry
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  • 01 Sep 2020
  • News

Ink: The Habit of Innovation

authors suggest a strategy to determine whether valuable resources in your operation are being drained by projects that aren’t viable. Zombie Amnesty Do you feel like you don’t have sufficient resources to... View Details
Keywords: Management of Companies and Enterprises; Management
  • 01 Jun 2014
  • News

School Ties

from a cross-section of society. The group issued a plan that became the foundation for Delaware's winning entry for the Race to the Top program. Strategy implementation. Local business executives are lending their expertise to help... View Details
Keywords: Garry Emmons; Elementary and Secondary Schools; Educational Services
  • October 2019
  • Supplement

Airbus vs. Boeing (I): Airbus Introduces the A350 (2015)

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the introduction of Airbus’ A350XWB (Xtra Wide Body) in 2015. It also describes Airbus and Boeing’s current endeavors in 2015, including Airbus’ development of the A330neo (new engine option) , Boeing’s work on the 737 MAX, and Boeing’s announcement... View Details
Keywords: Product Development; Air Transportation; Projects; Competition; Manufacturing Industry; Air Transportation Industry; United States; Europe
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  • 01 Jun 2007
  • News

Faculty Books

Getting Unstuck: How Dead Ends Become New Paths by Timothy Butler (HBS Press) Acknowledging that people may feel stuck or psychologically paralyzed at times in their lives, Butler, director of Career Development Programs, offers View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 15 Oct 2024
  • Research & Ideas

We Have Better Ways to Break Habits Than Willpower. Why Don't We Use Them?

The deadline on an important work project is looming, but you keep getting distracted by news stories and silly cat videos online. Even though installing an Internet-blocking app might help you stay focused, you resist the idea, telling... View Details
Keywords: by Michael Blanding
  • 16 Apr 2001
  • Research & Ideas

Angels Face the Innovator’s Dilemma

the mark. "Microsoft can innovate faster than your life can change," Christensen observed dryly. The only thing we know for sure is that nobody knows the right strategy as the disruption takes root.—Clayton M. Christensen When... View Details
Keywords: by Martha Lagace; Financial Services
  • 01 Jun 2016
  • News

Ink

Future-proof Handling his first consulting job after years of experience in accounting and academics, Vijay “VG” Govindarajan (MBA 1976, DBA 1978) sat down to sketch out a strategy for his client. Literally written on the back of an... View Details
  • October 2019
  • Supplement

Airbus vs. Boeing (H): Wing Cracks and Battery Fires (2013)

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes an issue with the batteries of Boeing’s 787 Dreamliner planes overheating and sometimes catching fire in 2013. The planes were grounded for several months until Boeing introduced new safety measures. The case also discusses a problem with cracks on... View Details
Keywords: Product Development; Air Transportation; Projects; Competition; Safety; Manufacturing Industry; Air Transportation Industry; United States; Europe
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    Making Sense of Capitalism

    interviews. These new experiences allowed me to think through the role of history, as well as the significance of my research, in business strategies and people’s everyday lives today. The scope and depth of my View Details
    • Web

    Data Science for Managers 2 - Course Catalog

    HBS Course Catalog Data Science for Managers 2 Course Number 2125 Senior Lecturer Michael Parzen Fall; Q2; 1.5 credits 14 Sessions (split between hands-on lab sessions and case discussion sessions) Final Team Project Senior Lecturer... View Details
    • 08 Oct 2014
    • Research & Ideas

    Who Is the Chief Sustainability Officer?

    stages: Compliance: In this initial phase, companies often start with activities related to complying with regulations. Activities are not strategic or centralized. In addition to compliance, employees may volunteer to work on recycling View Details
    Keywords: by Dina Gerdeman; Manufacturing
    • 23 May 2000
    • Research & Ideas

    Minding the Muse: The Impact of Downsizing on Corporate Creativity

    pharmaceutical firms that rely on creativity," she says. "Today's fast-changing global markets place increased pressure on companies of every kind to continuously create new products, services, and competitive strategies if they... View Details
    Keywords: by Peter K. Jacobs
    • 06 May 2002
    • What Do You Think?

    What’s Driving the “New Marketing?”

    Summing Up Respondents to my column about the tenets of new strategic marketing by and large projected the view that new strategic marketing, as propounded by the authors of the new book, Marketing Moves: A New Approach to Profits, Growth... View Details
    Keywords: by James Heskett
    • 23 Oct 2019
    • News

    Understanding Business Firsthand in South Korea

    MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course... View Details
    Keywords: Global Understanding; Internationalization; Educational Innovation
    • August 1, 2015
    • Article

    New Product Development Flexibility in a Competitive Environment

    By: Janne Kettunen, Yael Grushka-Cockayne, Zeger Degraeve and Bert De Reyck
    Managerial flexibility can have a significant impact on the value of new product development projects. We investigate how the market environment in which a firm operates influences the value and use of development flexibility. We characterize the market environment... View Details
    Keywords: Product Development; Projects; Management Style; Situation or Environment; Innovation and Invention; Competition
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    • 20 May 2013
    • Op-Ed

    Making America an Industrial Powerhouse Again

    As part of his administration's strategy to rejuvenate American manufacturing, President Obama has called for the creation of a National Network of Manufacturing Innovation (NNMI) to advance and diffuse novel manufacturing technologies.... View Details
    Keywords: by Gary Pisano; Manufacturing
    • Career Coach

    Maude Hoffman

    Maude is happy to help fellow students talk through career decisions and strategies to pivot to investing, sustainability, and energy. She studied chemical engineering undergrad, but has worked in non-engineering roles at SunPower... View Details
    • 07 Apr 2003
    • Research & Ideas

    XTV: Xerox’s Attempted Recovery From “Fumbling the Future”

    This confirmed the rationale back in 1970 for PARC's charter as a separate research center. As Robert Adams, then a Xerox senior vice president, recalled, "The laser printer alone paid for all of the other PARC research projects many... View Details
    Keywords: by Henry Chesbrough
    • Web

    Leading Change and Organizational Renewal | HBS Online

    system. Highlights Strategy, Organizational Objectives and Purpose Authentic Leadership Identifying misalignments Show Hide Details Concepts Defining Organizational Strategy Diagnosing Root Causes of a Gap with the Congruence Model... View Details