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  • October 2019
  • Supplement

Airbus vs. Boeing (H): Wing Cracks and Battery Fires (2013)

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes an issue with the batteries of Boeing’s 787 Dreamliner planes overheating and sometimes catching fire in 2013. The planes were grounded for several months until Boeing introduced new safety measures. The case also discusses a problem with cracks on... View Details
Keywords: Product Development; Air Transportation; Projects; Competition; Safety; Manufacturing Industry; Air Transportation Industry; United States; Europe
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  • 07 Apr 2003
  • Research & Ideas

XTV: Xerox’s Attempted Recovery From “Fumbling the Future”

This confirmed the rationale back in 1970 for PARC's charter as a separate research center. As Robert Adams, then a Xerox senior vice president, recalled, "The laser printer alone paid for all of the other PARC research projects many... View Details
Keywords: by Henry Chesbrough
  • June 2000 (Revised March 2003)
  • Case

IBM Technology Group

By: Andrew P. McAfee and Kerry Herman
Explores two main issues: how the IBM Technology Group was able to build a robust, scalable, and functional IT platform using packaged enterprise resource planning (ERP) software from SAP, and how the division should best leverage this capability going forward. View Details
Keywords: Management; Digital Platforms; Information Technology; Competitive Advantage; Projects; Information Technology Industry
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  • 25 Jun 2014
  • News

An International Perspective

engineering science from the California Institute of Technology, Waite spent several years with the Royal Dutch Shell Group in a variety of technical and project management roles in Norway, the Netherlands, the United States, and Egypt. A... View Details
  • 04 Nov 2016
  • News

The Competitiveness of Lost Causes

existing strengths and capitalize on those,” advises Duch, who is currently applying that strategy to the challenge of helping rural farmers in Haiti sell their produce directly on world markets. Since joining the World Bank in 2013, Duch... View Details
Keywords: Deborah Blagg
  • 16 Apr 2001
  • Research & Ideas

Angels Face the Innovator’s Dilemma

the mark. "Microsoft can innovate faster than your life can change," Christensen observed dryly. The only thing we know for sure is that nobody knows the right strategy as the disruption takes root.—Clayton M. Christensen When... View Details
Keywords: by Martha Lagace; Financial Services
  • 01 Dec 2017
  • News

Diagnosing DC’s Dysfunction

School’s US Competitiveness Project from business leader Katherine Gehl and University Professor Michael Porter. Gehl and Porter use the lens of industry competition to analyze the US political system and propose a View Details
Keywords: Julia Hanna; Government
  • August 1, 2015
  • Article

New Product Development Flexibility in a Competitive Environment

By: Janne Kettunen, Yael Grushka-Cockayne, Zeger Degraeve and Bert De Reyck
Managerial flexibility can have a significant impact on the value of new product development projects. We investigate how the market environment in which a firm operates influences the value and use of development flexibility. We characterize the market environment... View Details
Keywords: Product Development; Projects; Management Style; Situation or Environment; Innovation and Invention; Competition
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  • October 2019
  • Supplement

Airbus vs. Boeing (I): Airbus Introduces the A350 (2015)

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the introduction of Airbus’ A350XWB (Xtra Wide Body) in 2015. It also describes Airbus and Boeing’s current endeavors in 2015, including Airbus’ development of the A330neo (new engine option) , Boeing’s work on the 737 MAX, and Boeing’s announcement... View Details
Keywords: Product Development; Air Transportation; Projects; Competition; Manufacturing Industry; Air Transportation Industry; United States; Europe
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  • 01 Sep 2020
  • News

Ink: The Habit of Innovation

authors suggest a strategy to determine whether valuable resources in your operation are being drained by projects that aren’t viable. Zombie Amnesty Do you feel like you don’t have sufficient resources to... View Details
Keywords: Management of Companies and Enterprises; Management
  • 06 May 2002
  • What Do You Think?

What’s Driving the “New Marketing?”

Summing Up Respondents to my column about the tenets of new strategic marketing by and large projected the view that new strategic marketing, as propounded by the authors of the new book, Marketing Moves: A New Approach to Profits, Growth... View Details
Keywords: by James Heskett

    Making Sense of Capitalism

    interviews. These new experiences allowed me to think through the role of history, as well as the significance of my research, in business strategies and people’s everyday lives today. The scope and depth of my View Details
    • August 1989 (Revised October 2003)
    • Case

    Fan Pier

    By: William J. Poorvu and Katherine Sweetman
    The owner of the Fan Pier site in South Boston has been found legally responsible for blocking the efforts of his development partner in attaining the approval necessary to build the $800 million megaproject they had planned together. It was believed that the owner... View Details
    Keywords: Partners and Partnerships; Law; Projects; Design; Organizational Design; Marketing Strategy; Government and Politics; Property; Real Estate Industry; Boston
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    • August 2011
    • Teaching Note

    Exeter Group, Inc. (TN)

    By: Robert G. Eccles and Penelope Rossano
    Teaching Note for 409001. View Details
    Keywords: Markets; Projects; Resource Allocation; Corporate Strategy; Goals and Objectives; Performance Capacity; Service Delivery; Information Technology Industry; Consulting Industry
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    • 03 Nov 2003
    • Research & Ideas

    Making Money Making Movies

    the momentum generated in the U.S. Buzz, it appears, quickly wears out. There is an important caveat. Our study suggests that foreign exhibitors—not foreign audiences—mostly drive this effect. Shortening release times can thus be a useful aspect of a push View Details
    Keywords: by Manda Salls; Entertainment & Recreation; Motion Pictures & Video
    • Fast Answer

    Managing Service Operations: Research resources for new service design

    Where can I begin begin my research for the new service design exercise? The following are highly selected resources for MSO New Service Design exercise. Please contact Baker Library Service Desk for your project specific research... View Details
    • 10 Sep 2014
    • Blog Post

    A Summer Reflection

    Q&A with the CEO, watched a golf tournament from the CFO’s house, and had a training on strategic thinking led by the SVP of corporate strategy (an HBS alumna). Beyond this, I had the chance to meet several SVPs to discuss my View Details
    Keywords: Technology; Consumer Products / Retail
    • 03 Aug 2009
    • Research & Ideas

    Corporate Social Responsibility in a Downturn

    retained and grown." At HBS, Rangan serves as cochair of the Social Enterprise Initiative (with Herman B. "Dutch" Leonard) and as faculty chair of the Executive Education program Corporate Social Responsibility: Strategies... View Details
    Keywords: by Martha Lagace
    • 15 Oct 2024
    • Research & Ideas

    We Have Better Ways to Break Habits Than Willpower. Why Don't We Use Them?

    The deadline on an important work project is looming, but you keep getting distracted by news stories and silly cat videos online. Even though installing an Internet-blocking app might help you stay focused, you resist the idea, telling... View Details
    Keywords: by Michael Blanding
    • 01 Jun 2023
    • News

    Righting the Ship

    annually from the U.S. Navy Working Capital Fund to each of the divisions, for capital improvement projects like buildings and equipment. But there was a major problem with the fund’s model: “In 2001, we were at 93 percent execution of... View Details
    Keywords: Maureen Harmon