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Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
- Research Summary
Mastering Strategy Execution
By: Robert Simons
Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details
- Research Summary
Middle East Negotiation Initiative
The Middle East Negotiation Initiative is a component of the Harvard Negotiation Project that seeks to analyze and develop grounded analysis and advice for complex negotiations in and around the Middle East. Its current focus is on the intellectual and study questions... View Details
- Research Summary
Models of Success
By: Myra M. Hart
Myra Hart is conducting research on the career and personal paths that Harvard Business School alumnae pursue over the course of their lives. She is developing programs to encourage and support the creation of dynamic and multi-facted models of success. These programs... View Details
- Research Summary
New Technologies and the Future of Food and Nutrition
By: Ray A. Goldberg
Ray A. Goldberg has been investigating the impact of new technologies
on, and the functioning of, the global agribusiness system in the
twenty-first century. He is currently developing a seminar to bring
scientists, business leaders, academics, and consumer... View Details
- Research Summary
On the Political Economy of Stabilization Programs
By: Laura Alfaro
This paper provides a political economy explanation for temporary exchange-rate-based stabilization programs by focusing on the distributional effects of real exchange-rate appreciation. I propose an economy in which agents are endowed with either tradable or... View Details
- Teaching Interest
Overview
By: Lynn S. Paine
Ms. Paine currently teaches Boards of Directors and Corporate Governance in the second-year MBA program. She also co-chairs the HBS flagship programs for corporate directors Making Corporate Boards More Effective, Advanced Corporate Director Seminar, as well as its... View Details
- Teaching Interest
Overview
By: Susanna Gallani
At HBS, Professor Gallani teaches in the Executive Education Program for Leadership Development and in focused Executive Education programs, including Managing Health Care Delivery, Driving Corporate Performance, and several programs focused on the implementation of... View Details
- Teaching Interest
Overview
By: Dante Roscini
Over the past decade, I have taught the course Business, Government and the International Economy, part of the required curriculum in the MBA program and the course Managing International Trade and Investment, part of the elective curriculum for second-year MBAs. View Details
- Teaching Interest
Overview
By: Nancy F. Koehn
My teaching and research focus on crisis leadership and how men and women use crises to make themselves better leaders. I currently teach a module in the Advanced Management Program and an HBS Online LIVE course on Courageous Leadership. The purpose of each course is... View Details
- Teaching Interest
Overview
By: Suraj Srinivasan
Professor Srinivasan serves as the Course Head for the required MBA course Financial Reporting and Control. He has previously taught the second year MBA elective Business Analysis and Valuation Using Financial Statements and teaches the executive education version... View Details
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I currently teach the history of global entrepreneurship over the last 200 years. The 28-session course called Entrepreneurship and Global Capitalism has become one of the most popular second year electives in the MBA program at the Harvard Business School. The cases,... View Details
Keywords: Business History; Government And Business; International Business; Globalization; History; Government and Politics; Entrepreneurship; Ethics; Agriculture and Agribusiness Industry; Banking Industry; Beauty and Cosmetics Industry; Consulting Industry; Consumer Products Industry; Electronics Industry; Energy Industry; Entertainment and Recreation Industry; Fashion Industry; Food and Beverage Industry; Journalism and News Industry; Manufacturing Industry; Shipping Industry; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania
- Teaching Interest
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By: Peter Tufano
Tufano is the convener for an innovative global doctoral reading group, The Financial Economics of Climate and Sustainability (FECS). This novel course, taught with professors from Yale, Columbia, Stanford, Texas, Imperial, NYU, Mannheim, and Oxford brings together... View Details
- Teaching Interest
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Christina Wallace teaches Launching Tech Ventures in the second-year MBA program and is co-course head for The Entrepreneurial Manager in the first-year MBA program. She created an Entrepreneurial Marketing course for HBS Online and regularly teaches entrepreneurship,... View Details
- Teaching Interest
Overview
By: Tatiana Sandino
Professor Sandino teaches the second-year MBA course Mastering Strategy Execution. She also teaches the main doctoral course in management accounting, Management Control and Performance Measurement.
Professor Sandino has taught several other MBA courses including the... View Details
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By: Frank Nagle
Prof. Nagle has taught a wide variety of topics to various types of students including everything from computer programming and e-commerce for undergraduates to cyber security for the FBI and HBS Executive Education participants to innovation and technology management... View Details
- Research Summary
Overview
By: Jill J. Avery
I love brands and have been managing them and studying them for 25 years, as a brand manager and as an academic researcher and teacher. My research program focuses on brand management and customer relationship management and centers on themes relating to the meaning of... View Details
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Overview
By: Rohit Deshpande
Customer Centricity
Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high... View Details
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Overview
By: Olivia S. Kim
My research examines how firms and households make financial decisions, with a focus on the role of the family. My work evaluates how financial regulations shape credit and consumption disparities within the household and the extent to which business owners' family... View Details
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Engaged with field work in South Asia and East Africa, Professor Hussam places a focus on exploring questions with strong theoretical motivation in the economics literature as well as relevant downstream policy implications. Her research spans four broad interests.... View Details