Product Launch - Publications - Faculty & Research

17 Sep 2021
Research & Ideas

The Trial of Elizabeth Holmes: Visionary, Criminal, or Both?

needed a tremendous amount of R&D. They erred in launching too soon with a product that impacted people’s health. I’d like to know what did the plan actually look like—what was the plan to make the... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Biotechnology; Technology; Medical Devices & Supplies

15 Dec 2023
News

Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem

and president of OceanCycle, a social enterprise focused on solving the ocean plastic problem by assisting businesses in making large volumes of products out of ocean-bound plastic. They work with companies to provide end-to-end solutions... View Details

Keywords: Margie Kelley

08 Mar 2022
Research & Ideas

Representation Matters: Building Case Studies That Empower Women Leaders

"The data show that students’ responses to a case are about more than the text itself." Exploring gender in case production offered one set of insights, but we also wanted to understand how it figured in the HBS classroom during the same... View Details

Keywords: by Colleen Ammerman and Boris Groysberg

15 Jan 2008
First Look

First Look: January 15, 2008

product design, production, distribution, and system integration may be split up among hundreds or even thousands of firms. Different firms will design and produce the different components of a complex artifact (like the processor,... View Details

Keywords: Martha Lagace

04 Jun 2018
Blog Post

Reapplying to HBS

introduced a line of products in a new geography, and launched a new product development process in the company’s highest growth business unit. Surely, my perspective—both what... View Details

Web

Teele Hall | About

doctoral degree awarded by HBS in 1933, spent two years in business before joining the HBS faculty in 1935 as an assistant professor of marketing. He became a full professor in 1944. During World War II, he served as a consultant to the War View Details

07 Apr 2015
First Look

First Look: April 7

strategies for launching them for 10 years. In this article he draws on research on dozens of platform sites and products to offer a framework for building a successful platform business. It involves asking... View Details

Keywords: Sean Silverthorne

23 Jul 2012
Research & Ideas

The Power of Conversational Leadership

your vision but also at the same time listening to what employees have to say," Groysberg says. Talk, Inc. highlights the case of the Indian company Hindustan Petroleum Corporation Ltd., which at the turn of the twenty-first century View Details

Keywords: by Carmen Nobel

02 Jan 2018
First Look

First Look at New Research and Ideas, January 3, 2018

if he develops product that can be monetized. O’Malley conducts tests in insurance cross-selling and small business lending, eventually launching a completely automated small business lending product. Rivers... View Details

Keywords: Sean Silverthorne

Web

Courses by Faculty Unit - Course Catalog

Dionne Spring 2026 Q3Q4 3.0 Field Course: Startup Operations Christina Wallace Fall 2025 Q1Q2 3.0 Field Course: Venture Capital Journey Jeffrey Bussgang Fall 2025 Q1Q2 3.0 Financial Management of Smaller Firms (also listed under Finance) Richard Ruback Royce Yudkoff... View Details

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

a direct connection between a social media chat about a product with the actual purchase of that product. “The biggest challenge right now is that all this money is shifting into digital marketing, but there are still a lot of questions... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

18 Dec 2017
Op-Ed

Why Employers Must Stop Requiring College Degrees For Middle-Skill Jobs

Credit: Pixsooz American companies have a problem. Over the past decade, they have begun to demand a bachelor’s degree in hiring workers for jobs that traditionally haven’t required one. This uptick in credentialing, or “degree inflation,” rested on the belief that... View Details

Keywords: by Joseph Fuller

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

centers into more nimble operations that can sustain its renewed brands far into the 21st Century. Nancy F. Koehn, James E. Robison Professor Of Business Administration: General Motors was formed in 1908, the same year Henry Ford brought out the first Model T, a car... View Details

Keywords: by Staff; Auto

Blog

Is AI Coming for Your Job?

The launch of ChatGPT seems to have reignited doomsday fears about artificial intelligence (AI) replacing workers en masse. Are these fears prescient or overblown? A recent survey shows 62 percent of Americans think AI will majorly impact... View Details

20 Feb 2008
First Look

First Look: February 20, 2008

groups: (1) a treatment group that receives all DrumNet services, (2) a treatment group that receives all DrumNet services except credit, or (3) a control group. After one year, DrumNet services led to an increase in production of... View Details

Keywords: Martha Lagace

01 Mar 2024
News

On the Radar

cutting-edge technologies to also build the most advanced security capabilities for biology.” The coronavirus presented a “crucible moment,” he acknowledges. Concentric launched in 2020 with a COVID-19 testing service for schools and... View Details

Keywords: Janine White; Justice, Public Order, and Safety Activities; Government

04 Feb 2014
First Look

First Look: February 4

product be engineered under current specifications to an acceptable cost of goods and retail price point? These decisions had to be made soon so that the product could be View Details

Keywords: Sean Silverthlorne

Web

Business Insights Blog | HBS Online

Marketing Negotiation News & Events Productivity Staff Spotlight Strategy Student Profiles Technology Work-Life Balance Courses Courses AI Essentials for Business Alternative Investments Business Analytics Business Strategy Business and... View Details

01 Jun 2023
News

From Big Pharma to Startup

Hunter Goble (MBA 2022) did not enroll in Harvard Business School with dreams of becoming an entrepreneur. After earning his MBA, Goble intended to return to Eli Lilly to continue to work building brands and launching products. He... View Details

Keywords: April White

26 Sep 2011
HBS Case

HBS Cases: Lady Gaga

the pop star's manager, Troy Carter, who faced the daunting and sudden task of launching the performer's first major solo concert tour in 2009. Elberse developed the case based on extensive interviews with Carter and several other... View Details

Keywords: by Carmen Nobel; Entertainment & Recreation; Music

Publications