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  • 03 Nov 2003
  • Research & Ideas

Making Money Making Movies

the summer issue of Marketing Science. Elberse discusses her research on the entertainment industry in this e-mail interview. Salls: Briefly describe the state of the motion picture industry today. Elberse: The U.S. theatrical motion... View Details
Keywords: by Manda Salls; Entertainment & Recreation; Motion Pictures & Video
  • 23 Jun 2009
  • First Look

First Look: June 23

differences between the attributes of stock issuers and repurchasers to shed light on characteristic-related mispricing. During years when issuing firms are large relative to repurchasing firms, for example,... View Details
Keywords: Martha Lagace
  • 02 Mar 2020
  • What Do You Think?

Are Candor, Humility, and Trust Making a Comeback?

success.” There were several nuanced responses that prompt the question in the title above. Arie Goldshlager commented that, “for every similar (example to that of the Commonwealth Bank) candor marketing example, I see many more... View Details
Keywords: by James Heskett
  • Profile

Adam Kanner

huge current area of focus for us. All our marketing is on the consumer side. Our metrics are volume, customer acquisition and repurchase rate. How do we offer a consumer experience and create a brand that... View Details
  • September 2006 (Revised September 2007)
  • Case

VMware, Inc. (A)

By: David B. Yoffie, Ward Bullard, Nikhil Raj and Suja Vaidyanathan
VMware, Inc., the first company to crack the software virtualization market, faces new challenges from competitors' plans to bundle free virtualization solutions in operating systems. VMware, acquired by data storage giant EMC Corp. in 2003, has delivered top-line... View Details
Keywords: Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Open Source Distribution; Competition
Citation
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Yoffie, David B., Ward Bullard, Nikhil Raj, and Suja Vaidyanathan. "VMware, Inc. (A)." Harvard Business School Case 707-013, September 2006. (Revised September 2007.)
  • 03 Jul 2012
  • First Look

First Look: July 3

risk managers, can become influential. Download the paper: http://www.hbs.edu/research/pdf/11-068.pdf   Cases & Course MaterialsNote: Net Cash, Share Repurchases and EPS Growth William E. Fruhan Jr. Harvard Business School Background... View Details
Keywords: Sean Silverthorne
  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

At last year's Grammy Awards, singer Pharrell Williams wore such an outlandish hat—a cross between Smokey the Bear's forest-brown lid and The Sorting Hat at Gryffindor—that it quickly received its own Twitter account. Then some marketing... View Details
Keywords: by Dina Gerdeman; Advertising
  • 01 Aug 2011
  • Research & Ideas

Immigrant Innovators: Job Stealers or Job Creators?

was stealing jobs from born-and-bred Americans. But it also ruled out the opposing idea that the program created a huge number of jobs for Americans. "We do not find any substantive effect on native scientists and engineers across a range of labor View Details
Keywords: by Carmen Nobel; Technology
  • 04 Jan 2021
  • What Do You Think?

How Do We Sustain Organization Diversity?

December 16, 2020. Summing up last month’s column My column last month about job training inequality and economic growth sparked many insightful comments about the role of markets as arbiters of fairness and the nature of competition for... View Details
Keywords: by James Heskett
  • 11 Jan 2011
  • First Look

First Look: Jan. 11

could reshape capitalism and its relationship to society. It could also drive the next wave of innovation and productivity growth in the global economy as it opens managers' eyes to immense human needs that must be met, large new View Details
Keywords: Sean Silverthorne
  • 01 Sep 2014
  • News

All For One

The first thing Linda Hill noticed when she walked into Pixar Animation Studios was the energy. Pixar’s cavernous office in Emeryville, California, is totally open and organized around a huge central atrium, allowing a diverse group of... View Details
Keywords: Michael Blanding; faculty; research; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services
  • 17 Sep 2007
  • Research & Ideas

Broadband: Remaking the Advertising Industry

is the capability to show full motion video, which some people will find compelling. This is going to be an increasing part of the advertising world, but it's still a pretty small percentage. Beyond search advertising, marketers are using... View Details
Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing
  • 07 Aug 2012
  • Research & Ideas

Off and Running: Professors Comment on Olympics

of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five... View Details
Keywords: Re: Multiple Faculty; Sports
  • 13 Jan 2014
  • Research & Ideas

How Government Can Restore the Faith of Citizens

be because we mostly notice the things that government gets wrong. "You drive for miles on perfectly paved roads but are outraged when you run into one pothole," says Michael I. Norton, an associate professor in the Marketing... View Details
Keywords: by Michael Blanding
  • 31 May 2023
  • Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

haven’t made a service part of their routines, the authors find. These findings come as companies such as Procter & Gamble, Adidas, and McDonald’s are trying to collect more consumer data to hone their marketing messages. With... View Details
Keywords: by Rachel Layne; Transportation
  • 06 Jan 2003
  • Research & Ideas

Why Expensing Options Doesn’t Solve the Problem

overstate income and understate debt. For example, Enron would sell certain assets to new SPEs, booking a gain on the sale. Then, in quite a few of the transactions, Enron would repurchase the very same assets within months at a slightly... View Details
Keywords: by William Sahlman
  • 01 Mar 2017
  • News

Ask the Expert: Capital Architect

Brunell spent five years helping Vietnam transition to a market economy, instituting government transparency measures and a national competitiveness index. (© Whitehotpix/ZUMAPRESS.com) David Brunell (MBA 1962) is a master at making... View Details
  • 02 Jun 2021
  • News

The NBA's African Expansion

academies to build a pipeline of talent and expand the NBA’s brand. “This growth will come to life by, amongst other things, increasing the NBA’s footprint in Africa and opening additional offices in priority View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Dec 2017
  • News

Yoga Inc.

original spiritual underpinnings were lost in translation, Americans who embraced yoga brought their own desires for self-discovery and community to the mat. Yoga was a decidedly counterculture activity; guru Swami Satchidananda, his billowing white beard a shock... View Details
Keywords: Deborah Halber
  • 29 Oct 2000
  • Research & Ideas

Building a Powerful Prestige Brand

Lauder, founded Estée Lauder Cosmetics. By the time she retired from public life in the mid-1990s, this company had become one of the largest cosmetics manufacturers in the world and was recognized as one of the leading players in the global View Details
Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail
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