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- All HBS Web
(2,037)
- People (6)
- News (624)
- Research (1,154)
- Events (7)
- Multimedia (6)
- Faculty Publications (391)
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
the summer issue of Marketing Science. Elberse discusses her research on the entertainment industry in this e-mail interview. Salls: Briefly describe the state of the motion picture industry today. Elberse: The U.S. theatrical motion... View Details
- 23 Jun 2009
- First Look
First Look: June 23
differences between the attributes of stock issuers and repurchasers to shed light on characteristic-related mispricing. During years when issuing firms are large relative to repurchasing firms, for example,... View Details
Keywords: Martha Lagace
- 02 Mar 2020
- What Do You Think?
Are Candor, Humility, and Trust Making a Comeback?
success.” There were several nuanced responses that prompt the question in the title above. Arie Goldshlager commented that, “for every similar (example to that of the Commonwealth Bank) candor marketing example, I see many more... View Details
Keywords: by James Heskett
- Profile
Adam Kanner
huge current area of focus for us. All our marketing is on the consumer side. Our metrics are volume, customer acquisition and repurchase rate. How do we offer a consumer experience and create a brand that... View Details
- September 2006 (Revised September 2007)
- Case
VMware, Inc. (A)
By: David B. Yoffie, Ward Bullard, Nikhil Raj and Suja Vaidyanathan
VMware, Inc., the first company to crack the software virtualization market, faces new challenges from competitors' plans to bundle free virtualization solutions in operating systems. VMware, acquired by data storage giant EMC Corp. in 2003, has delivered top-line... View Details
Keywords: Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Open Source Distribution; Competition
Yoffie, David B., Ward Bullard, Nikhil Raj, and Suja Vaidyanathan. "VMware, Inc. (A)." Harvard Business School Case 707-013, September 2006. (Revised September 2007.)
- 03 Jul 2012
- First Look
First Look: July 3
risk managers, can become influential. Download the paper: http://www.hbs.edu/research/pdf/11-068.pdf Cases & Course MaterialsNote: Net Cash, Share Repurchases and EPS Growth William E. Fruhan Jr. Harvard Business School Background... View Details
Keywords: Sean Silverthorne
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
At last year's Grammy Awards, singer Pharrell Williams wore such an outlandish hat—a cross between Smokey the Bear's forest-brown lid and The Sorting Hat at Gryffindor—that it quickly received its own Twitter account. Then some marketing... View Details
- 01 Aug 2011
- Research & Ideas
Immigrant Innovators: Job Stealers or Job Creators?
was stealing jobs from born-and-bred Americans. But it also ruled out the opposing idea that the program created a huge number of jobs for Americans. "We do not find any substantive effect on native scientists and engineers across a range of labor View Details
- 04 Jan 2021
- What Do You Think?
How Do We Sustain Organization Diversity?
December 16, 2020. Summing up last month’s column My column last month about job training inequality and economic growth sparked many insightful comments about the role of markets as arbiters of fairness and the nature of competition for... View Details
Keywords: by James Heskett
- 11 Jan 2011
- First Look
First Look: Jan. 11
could reshape capitalism and its relationship to society. It could also drive the next wave of innovation and productivity growth in the global economy as it opens managers' eyes to immense human needs that must be met, large new View Details
Keywords: Sean Silverthorne
- 01 Sep 2014
- News
All For One
The first thing Linda Hill noticed when she walked into Pixar Animation Studios was the energy. Pixar’s cavernous office in Emeryville, California, is totally open and organized around a huge central atrium, allowing a diverse group of... View Details
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
is the capability to show full motion video, which some people will find compelling. This is going to be an increasing part of the advertising world, but it's still a pretty small percentage. Beyond search advertising, marketers are using... View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five... View Details
- 13 Jan 2014
- Research & Ideas
How Government Can Restore the Faith of Citizens
be because we mostly notice the things that government gets wrong. "You drive for miles on perfectly paved roads but are outraged when you run into one pothole," says Michael I. Norton, an associate professor in the Marketing... View Details
Keywords: by Michael Blanding
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
haven’t made a service part of their routines, the authors find. These findings come as companies such as Procter & Gamble, Adidas, and McDonald’s are trying to collect more consumer data to hone their marketing messages. With... View Details
- 06 Jan 2003
- Research & Ideas
Why Expensing Options Doesn’t Solve the Problem
overstate income and understate debt. For example, Enron would sell certain assets to new SPEs, booking a gain on the sale. Then, in quite a few of the transactions, Enron would repurchase the very same assets within months at a slightly... View Details
Keywords: by William Sahlman
- 01 Mar 2017
- News
Ask the Expert: Capital Architect
Brunell spent five years helping Vietnam transition to a market economy, instituting government transparency measures and a national competitiveness index. (© Whitehotpix/ZUMAPRESS.com) David Brunell (MBA 1962) is a master at making... View Details
- 02 Jun 2021
- News
The NBA's African Expansion
academies to build a pipeline of talent and expand the NBA’s brand. “This growth will come to life by, amongst other things, increasing the NBA’s footprint in Africa and opening additional offices in priority View Details
- 01 Dec 2017
- News
Yoga Inc.
original spiritual underpinnings were lost in translation, Americans who embraced yoga brought their own desires for self-discovery and community to the mat. Yoga was a decidedly counterculture activity; guru Swami Satchidananda, his billowing white beard a shock... View Details
Keywords: Deborah Halber
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
Lauder, founded Estée Lauder Cosmetics. By the time she retired from public life in the mid-1990s, this company had become one of the largest cosmetics manufacturers in the world and was recognized as one of the leading players in the global View Details