Publications

June 2016 (Revised August 2017)
Case

AnswerDash

By: Elie Ofek and Jeffrey D. Shulman

It is 2014, and AnswerDash, a startup backed by venture capital, has not seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of... View Details

Keywords: Pricing; Economic Value Estimation; Price Metrics; Organizational Selling; Innovation Adoption; Business To Business; Marketing; Customer Lifetime Value; Venture Capital; Customer Relationship Management; Price; Marketing Strategy; Entrepreneurship; Technology Adoption; Business Startups; Sales; Innovation and Invention; Product Marketing; Financial Services Industry

September 2017 (Revised June 2019)
Case

Dianrong: Marketplace Lending, Blockchain, and 'The New Finance' in China

By: Christopher J. Malloy, Lauren H. Cohen and Anthony K. Woo

This case examines the strategic positioning of Dianrong, one of the largest online peer-to-peer (P2P) lending platforms in China, in its attempt to become a foundational player in the expansion of the FinTech sector in Asia. Dianrong had recently announced the... View Details

Keywords: Financing and Loans; Internet and the Web; Supply Chain; Finance; Innovation and Invention; Competition; Product Positioning; Strategy; Financial Services Industry; China

17 Feb 2010
First Look

First Look: Feb. 17

information content. The theory yields interesting results about the informational role of targeted advertising and its consequences. First, targeting can itself serve as a signal on product attributes. Second, the effectiveness of... View Details

Keywords: Martha Lagace

Program

PLD Module 5

where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method. Review... View Details

Web

Accounting & Management - Faculty & Research

restatement announcement, which related to how SBD accounted for certain equity issuances in 2019. These transactions had a minimal effect on earnings but significantly reduced shares outstanding, and thus increased earnings per share (EPS). The case provides a... View Details

January 2025
Case

GE Appliances 2025: Energizing Change

By: Rosabeth M. Kanter and Jacob A. Small

At the turn of 2025, Kevin Nolan, CEO of GE Appliances following its acquisition by Chinese appliance giant Haier in 2016, is reviewing progress toward his net zero carbon vision for homes, which would otherwise exacerbate the global warming climate crisis. An... View Details

Howard H. Stevenson is Sarofim-Rock Baker Foundation Professor emeritus, former Senior Associate Dean, Director of Publishing, and Chair of the Harvard Business Publishing Company board. The Sarofim-Rock Chair was established in 1982 to provide a continuing base for... View Details

Keywords: forest products; forest products; forest products; forest products; forest products; forest products; forest products; forest products; forest products; forest products; forest products; forest products; forest products; forest products; forest products; forest products; forest products; forest products

20 Jan 2010
First Look

First Look: Jan. 20

benefits from outsourcing the use of intellectual property increases. We also examine how the variability of payoffs to effort affects the optimal way the owner of the intellectual property uses it. Download the paper: http://www.hbs.edu/research/pdf/07-100.pdf Does... View Details

Keywords: Martha Lagace

03 Feb 2015
First Look

First Look: February 3

hamburger. A previous iteration of this product had been taste-tested live, with good results, and Sergey Brin, a cofounder of Google, had provided Post with much of the funding to make the burgers. The next step was to form an... View Details

Keywords: Sean Silverthorne

December 2020
Case

Tencent: Combining Technology and Culture

By: Elie Ofek, Billy Chan and Dawn H. Lau

Tencent, one of the largest Internet conglomerates in China, had a vision to become a "Tech+Culture" firm. With dominant market shares in online games and social networking, it had built a vast Internet-based entertainment ecosystem, and was now focused on cultural... View Details

Keywords: Media Franchise; Marketing; Market Entry and Exit; Product Launch; Strategy; Culture; China

30 Sep 2002
Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

Buyers are more apt to use a product right after they purchase it, a fact you need to ponder as you consider how to keep customers coming back for more. In this e-mail interview with HBS Working Knowledge's Manda Mahoney, Harvard Business... View Details

Keywords: by Manda Mahoney

06 Nov 2012
First Look

First Look: November 6

with firm value and operating performance persisted. Read the paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1589731 Does Management Really Work? Authors: Nicholas Bloom, Raffaella Sadun, and John Van Reenen Publication: Harvard Business View Details

Keywords: Sean Silverthorne

08 Jul 2008
First Look

First Look: July 8, 2008

and practice are discussed. Download the revised paper: http://www.hbs.edu/research/pdf/08-080.pdf PublicationsShould You Invest in the Long Tail? Author:Anita Elberse Periodical:HBS Centennial Issue. Harvard Business Review 86, nos.... View Details

Keywords: Martha Lagace

23 Jan 2024
Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

encourage them to invest in growing, sharing, and enhancing the brand everywhere, both online and IRL. While writing this book, we tried to think of a title that properly encompassed what an NFT actually can “do.” We worked off the... View Details

Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services

2009
Chapter

Evaluating the Impact of SA8000 Certification

By: Michael J. Hiscox, Claire Schwartz and Michael W. Toffel

SA 8000, along with other types of certification standards and corporate codes of conduct, represents a new form of private governance of working conditions, initiated and implemented by companies, labor unions, and non-governmental activist groups. Whether these codes... View Details

Keywords: Corporate Governance; Working Conditions; Standards; Performance Evaluation