Publications

Web

Global

School Online programs are international. View Programs Global Impact Read stories highlighting the School's influence and impact around the world. View the report In The News 09 May 2025 New York Times ‘How Do I Survive?’: Tariffs... View Details

26 Feb 2008
First Look

First Look: February 26, 2008

principal can set its payment delay to deter bad-type agents and to attract solely or primarily good-type agents. Through the savings from excluding bad agents, the principal can increase its profits while offering increased payments to good agents. I apply the model... View Details

Keywords: Martha Lagace

August 2019
Case

Preserving Trust at Care.com (A)

By: Krishna G. Palepu and Julia Kelley

Care.com was an online platform designed to match caregivers with individuals seeking care for themselves, others, and pets, through job postings, caregiver profiles, and directories of local day care centers. In March 2019, the Wall Street Journal had just published a... View Details

Keywords: Business Strategy; Corporate Governance; Digital Platforms; Market Design; Emerging Markets; Trust; Technology Industry; United States

Program

Leading Change and Organizational Renewal

challenges and career decisions Who Should Attend This program is designed for senior executives at companies of all sizes and stages—from current market leaders to fast-growing midsize competitors to dynamic emerging companies. HBS gives... View Details

06 Dec 2016
Working Paper Summaries

Assortment Rotation and the Value of Concealment

Keywords: by Kris Johnson Ferreira and Joel Goh; Retail

Program

Leading Global Businesses

Global executives, such as CEOs, presidents, CFOs, and corporate staff officers leading global businesses Global marketing executives running global product or marketing groups Regional executives or country... View Details

November 2016 (Revised May 2017)
Case

The Black List

By: Henry McGee and Sarah McAra

Franklin Leonard founded The Black List in 2005 as an innovative approach to identifying potential hit movie scripts via crowdsourcing. As the annual Black List proved to hold the scripts of some of Hollywood’s most successful films, from “Slumdog Millionaire” to... View Details

Keywords: Screenwriting; Independent Production; Hollywood; Film Development; Film Distribution; Film Financing; Manging Uncertainty; Barriers To Entry; Globalization; Digitalization; Film Entertainment; Entrepreneurship; Marketing; Media; Strategy; Motion Pictures and Video Industry; United States

February 2013
Case

18 Months in a Startup: Zaggora.com

By: Tom Nicholas

The founders of Zaggora reflected back on a tumultuous year-and-a-half in which they had generated, from just $40,000 in personal savings, a multi-million dollar sportswear enterprise selling Hotpants to women. These were hotpants not of the 1960s hipster variety, but... View Details

Keywords: Internet and the Web; Growth Management; Problems and Challenges; Business Startups; Brands and Branding; Innovation and Invention; Corporate Finance; Apparel and Accessories Industry; Sports Industry

Web

Technology & Operations Management - Faculty & Research

The new Strix next-generation drone had just completed a very successful test. AV had launched MacCready Works to focus on transformational innovations that served new markets and new customers with products that were not being adequately... View Details

March 2012
Article

The New Science of Viral Ads

By: Thales Teixeira

It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use... View Details

Keywords: Digital Marketing; Information Technology; Research; System; Marketing; Emotions; Television Entertainment

Find at Harvard

17 Sep 2001
Research & Ideas

Let Customers Call the Shots

information, and even price. Consumers can shape the marketing interaction, making it more relevant for themselves, and this should lead to greater involvement and responsiveness. The hope is an improvement in View Details

Keywords: by Martha Lagace

21 Feb 2012
First Look

First Look: Feb. 21

712-022 An abstract is unavailable at this time. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/712022-PDF-ENG Akamai's Edge (A) Eric Van den SteenHarvard Business School Case 712-455 In 2009, Paul Sagan, CEO of Akamai, the leading View Details

Keywords: Sean Silverthorne

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

capital and demonstrates how technology—novel data sources, artificial intelligence, machine learning—will transform the small business lending market. This market has been plagued by frictions: it is hard for a lender to determine which... View Details

Keywords: Dina Gerdeman

February 2021
Teaching Plan

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang and Amy Klopfenstein

This teaching plan serves as a supplement to the case “Soofa: Displaying the Right Path?” HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry... View Details