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  • Video

Accessing Your Course Networking Group

    Edward H. Chang

    Edward Chang (he/him/his) is an Assistant Professor of Business Administration in the Negotiation, Organizations & Markets Unit at Harvard Business School. He teaches Inclusion in the MBA required curriculum and Negotiations in the MBA elective curriculum.
    View Details
    • 17 Mar 2021
    • Research & Ideas

    Beyond Pajamas: Sizing Up the Pandemic Shopper

    significantly as more consumers than ever started shopping online. As vaccines fuel hope about life after COVID-19, retailers are trying to learn more about the pandemic shopper. Are they different from the existing online users? Do they... View Details
    Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail

      Airbnb Isn't Doing Enough

      Not that long ago, online commerce promised not only to make markets more efficient but also more inclusive and less prone to discrimination. The rationale was simple: On the internet, no one knows whether you’re black or white, male or female, making it more difficult... View Details
      • 10 Oct 2018
      • Research & Ideas

      The Legacy of Boaty McBoatface: Beware of Customers Who Vote

      stevanovicigor In 2016, the National Environmental Research Council (NERC), a quasi-governmental agency in the United Kingdom, decided it would be fun to let the public vote online to name the country’s newest research vessel. The agency... View Details
      Keywords: by Michael Blanding; Advertising
      • December 2011 (Revised April 2013)
      • Supplement

      Akamai's Edge (B)

      By: Eric Van den Steen
      In 2009, Paul Sagan, CEO of Akamai, the leading online content delivery network with a 60% market share, needs to decide how to respond to aggressive market entry, whether and how to pursue the explosive growth in online video, and whether to stay with Akamai's... View Details
      Keywords: Market Entry and Exit; Competitive Advantage
      Related
      • December 2011 (Revised April 2013)
      • Case

      Akamai's Edge (A)

      By: Eric Van den Steen
      In 2009, Paul Sagan, CEO of Akamai, the leading online content delivery network with a 60% market share, needs to decide how to respond to aggressive entry in its market, whether and how to pursue the explosive growth in online video, and whether to stay with its... View Details
      Keywords: Competitive Advantage; Market Entry and Exit; Business Model; Competitive Strategy; Values and Beliefs; Business Strategy; Internet
      Related
      • 30 May 2013
      • News

      Big Data Lessons from Silicon Valley

      • December 2010 (Revised June 2014)
      • Supplement

      eBay Partner Network — slide supplement

      By: Benjamin Edelman
      eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details
      Keywords: History; Job Cuts and Outsourcing; Internet and the Web; Markets; Marketing Channels; Negotiation Participants; Marketing; Compensation and Benefits; Service Industry
      Related
      • 28 Jul 2011
      • News

      The Main Highway of Commerce

      • 25 Aug 2018
      • News

      The Other Amazon Effect: How Prices Have Become Less Insulated From Supply Shocks

      • Research Summary

      The limits of reviews

      Consumer reviews are an important source of information in the digital age. Yet there are limits to the role that reviews can play. In a case study, Professor Luca discusses the limits of reviews and how companies can create more comprehensive reputation systems... View Details

      • January 2021 (Revised May 2021)
      • Case

      Amazon Shopper Panel: Paying Customers for Their Data

      By: Eva Ascarza and Ayelet Israeli
      This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own... View Details
      Keywords: Data Analytics; Data Privacy; Data Management; ＂Marketing Analytics＂; Marketing Communication; Marketing Research; Data-driven Management; E-Commerce Strategy; Ethical Decision Making; CRM; Consumer Protection; Targeted Advertising; Targeted Policies; Data Ownership; Marketing; Research; Marketing Communications; Analytics and Data Science; Management; Customer Relationship Management; Ethics; E-commerce; Retail Industry; Technology Industry; United States
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      • Video

      Round Out Your Education with CORe

        Victoria Ivashina

        Victoria Ivashina is the Lovett-Learned Professor of Finance and Head of the Finance Unit at Harvard Business School. She also serves as a Research Associate at the National Bureau of Economic Research (NBER), a Research Fellow at the Center for Economic Policy... View Details

        Keywords: banking; federal government; financial services; investment banking industry; private equity (LBO funds); private equity (other)
        • July 2015 (Revised April 2016)
        • Case

        Launching Yelp Reservations (A)

        By: Michael Luca, Kevin Mohan and Patrick Rooney
        This case presents a multi-party negotiation among Yelp, current partner OpenTable, and two startups in the online restaurant reservation industry. View Details
        Keywords: Information Technology; Negotiation; Business Startups; Acquisition; Technology Industry; United States
        Related
        • 25 Jun 2014
        • Video

        Sal Khan - Making A Difference

        • February 2001 (Revised June 2001)
        • Case

        eSurg (A): Negotiating the Start-Up

        By: Jay O. Light and Anthony Massaro
        The founders of an online medical supplies firm must negotiate with an established hospital distributor and a venture capital firm. View Details
        Keywords: Venture Capital; Negotiation; Internet and the Web; Financing and Loans; Business Startups; Medical Devices and Supplies Industry
        Related
        • 25 Jul 2011
        • Research & Ideas

        How Disruptive Innovation is Remaking the University

        competition, but because they are are cheaper and easier to use. In The Innovative University, Christensen and Henry J. Eyring take the idea of disruptive innovation to the field of higher education, where new online institutions and... View Details
        Keywords: by Clayton M. Christensen & Henry J. Eyring; Education
        • 05 Mar 2020
        • News

        What one game show reveals about the American economy