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  • All HBS Web  (5,013)
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  • January 2020 (Revised April 2020)
  • Teaching Note

Brandless: Disrupting Consumer Packaged Goods

By: Jill Avery
Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods (CPG), offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3.00 price point that promised... View Details
Keywords: Brand; Brand Management; DTC; Private Label; Groceries; Packaged Food; Personal Care; Startups; Retailing; Amazon; Brands and Branding; Marketing; Marketing Strategy; Business Startups; Disruption; E-commerce; Consumer Products Industry; Retail Industry; United States
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Avery, Jill. "Brandless: Disrupting Consumer Packaged Goods." Harvard Business School Teaching Note 520-058, January 2020. (Revised April 2020.)
  • March 2018 (Revised January 2019)
  • Case

Gilead Mexico

By: Michael Chu and V. Kasturi Rangan
With a breakthrough cure for Hepatitis C listing in the U.S. at $1,000/pill, Gilead must now solve the issue of making it available to patients across the world, much as it did for its blockbuster HIV/AIDS antiretrovirals. For Erik Musalem, the new general manager of... View Details
Keywords: Health Care and Treatment; Price; Strategy; Management; Pharmaceutical Industry; Mexico
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Chu, Michael, and V. Kasturi Rangan. "Gilead Mexico." Harvard Business School Case 318-111, March 2018. (Revised January 2019.)
  • June 1996 (Revised November 1996)
  • Background Note

Economic Gains from Trade, The: Theories of Strategic Trade

The theory of competitive advantage is one of the most widely accepted economic principles among economists. The theory, as well as substantial historical evidence, suggest that free trade raises national income, while government intervention in trade relations... View Details
Keywords: Competitive Advantage; Trade
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Kennedy, Robert E. "Economic Gains from Trade, The: Theories of Strategic Trade." Harvard Business School Background Note 796-184, June 1996. (Revised November 1996.)
  • June 2011 (Revised August 2012)
  • Case

Coca-Cola in 2011: In Search of a New Model

By: David B. Yoffie and Renee Kim
Muhtar Kent, CEO of the Coca-Cola Company, faced a critical decision in 2011 after closing a $12 billion deal to buy its troubled North America bottling operations from its biggest bottler, Coca-Cola Enterprises. The decision was prompted by several changes in the U.S.... View Details
Keywords: Beverage Industry; Strategic Positioning; Mergers And Acquisitions; Competition; Business Model; Vertical Integration; Competitive Strategy; Corporate Strategy; Franchise Ownership; Investment; Food and Beverage Industry; United States
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Yoffie, David B., and Renee Kim. "Coca-Cola in 2011: In Search of a New Model." Harvard Business School Case 711-504, June 2011. (Revised August 2012.)
  • 05 Nov 2015
  • Video

The Long Run: the Impact of Brain Injuries on the NFL

    William C. Kirby

    William C. Kirby is T. M. Chang Professor of China Studies at Harvard University and Spangler Family Professor of Business Administration at the Harvard Business School. He is a Harvard University Distinguished Service Professor. He serves as Chairman of the Harvard... View Details

    Keywords: education industry; wine
    • Web

    Faculty & Research

    Economics Using financial account data linking small businesses to their owner households, we examine how business owners’ consumption responded to changes in business revenues during the COVID-19 crisis. In the first two months following the View Details
    • 29 Mar 2012
    • News

    Trayvon Martin & Skittles: When brands lose control of their image

      Ethan S. Bernstein

      Ethan Bernstein (@ethanbernstein) is an associate professor in the Organizational Behavior unit at Harvard Business School. He has spent his career researching novel talent management practices and their effect on employee behavior, collaboration, and performance.... View Details

      • June 1995 (Revised August 1998)
      • Case

      Welsh Water (E): General Information and Confidential Instructions for Pat Cooper, Lead Negotiator for NUPE

      This is a four-player negotiation simulation in which a newly-privatized British water utility must deal with contentious unions and national collective-bargaining agreements. Explores the question of coalitions and multi-lateral negotiations, and the value of... View Details
      Keywords: Negotiation; Privatization; Labor Unions; Utilities Industry; Wales
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      Robinson, Robert J. "Welsh Water (E): General Information and Confidential Instructions for Pat Cooper, Lead Negotiator for NUPE." Harvard Business School Case 895-044, June 1995. (Revised August 1998.)
      • June 1995 (Revised August 1998)
      • Case

      Welsh Water (D): General Information and Confidential Instructions for Sam Johnson, Lead Negotiator for SWAB

      This is a four-player negotiation simulation in which a newly-privatized British water utility must deal with contentious unions and national collective-bargaining agreements. Explores the question of coalitions and multi-lateral negotiations, and the value of... View Details
      Keywords: Negotiation; Privatization; Labor Unions; Utilities Industry; Wales
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      Robinson, Robert J. "Welsh Water (D): General Information and Confidential Instructions for Sam Johnson, Lead Negotiator for SWAB." Harvard Business School Case 895-043, June 1995. (Revised August 1998.)
      • June 1995 (Revised August 1998)
      • Case

      Welsh Water (C): General Information and Confidential Instructions for Chris Smith, Lead Negotiator for NALGO

      This is a four-player negotiation simulation in which a newly-privatized British water utility must deal with contentious unions and national collective-bargaining agreements. Explores the question of coalitions and multi-lateral negotiations, and the value of... View Details
      Keywords: Negotiation; Privatization; Labor Unions; Utilities Industry; Wales
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      Robinson, Robert J. "Welsh Water (C): General Information and Confidential Instructions for Chris Smith, Lead Negotiator for NALGO." Harvard Business School Case 895-042, June 1995. (Revised August 1998.)
      • June 1995 (Revised August 1998)
      • Case

      Welsh Water (B): General Information and Confidential Instructions for M. Harrington, Lead Negotiator for Welsh Water

      This is a four-player negotiation simulation in which a newly-privatized British water utility must deal with contentious unions and national collective-bargaining agreements. Explores the question of coalitions and multi-lateral negotiations, and the value of... View Details
      Keywords: Negotiation; Privatization; Labor Unions; Utilities Industry; Wales
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      Robinson, Robert J. "Welsh Water (B): General Information and Confidential Instructions for M. Harrington, Lead Negotiator for Welsh Water." Harvard Business School Case 895-041, June 1995. (Revised August 1998.)
      • 01 Mar 2012
      • News

      Send a Message to the Women in Your Company

      • July 2011 (Revised October 2011)
      • Case

      Lady Gaga (A)

      By: Anita Elberse and Michael Christensen
      In September 2009, Troy Carter, manager of up-and-coming pop star Lady Gaga, has to decide on a new course of action now that his artist's planned co-headlining arena tour with hip-hop superstar Kanye West has been cancelled. Carter knows that continuing the tour, but... View Details
      Keywords: Employee Relationship Management; Marketing Strategy; Product; Product Development; Business and Stakeholder Relations; Creativity; Music Industry
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      Elberse, Anita, and Michael Christensen. "Lady Gaga (A)." Harvard Business School Case 512-016, July 2011. (Revised October 2011.)
      • June 2022 (Revised August 2023)
      • Case

      Strategic Innovation at the United Nations: A Network of Ecosystems

      By: Frank Nagle, Elizabeth J. Altman and Amy Klopfenstein
      In 2021, Gina Lucarelli, leader of the United Nations Development Programme (UNDP) Accelerator Labs, prepared for a meeting with UNDP Administrator Achim Steiner. The two planned to discuss the future of the Accelerator Labs, a network of social innovation labs located... View Details
      Keywords: Change; Disruption; Transformation; Change Management; Education; Learning; Environmental Management; Climate Change; Environmental Sustainability; Geography; Geographic Scope; Global Range; Local Range; Geopolitical Units; Country; Human Resources; Recruitment; Retention; Selection and Staffing; Employees; Employee Relationship Management; Information Technology; Information Management; Innovation and Invention; Collaborative Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Leadership; Innovation Strategy; Knowledge; Knowledge Acquisition; Knowledge Dissemination; Knowledge Management; Knowledge Sharing; Knowledge Use and Leverage; Organizations; Mission and Purpose; Organizational Culture; Organizational Structure; Organizational Design; Organizational Change and Adaptation; Social Enterprise; Non-Governmental Organizations; Social Psychology; Social and Collaborative Networks; Society; Social Issues; Welfare; Strategy; Cooperation; Adaptation; Public Administration Industry; North and Central America
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      Nagle, Frank, Elizabeth J. Altman, and Amy Klopfenstein. "Strategic Innovation at the United Nations: A Network of Ecosystems." Harvard Business School Case 722-363, June 2022. (Revised August 2023.)
      • 07 Jan 2009
      • News

      Czar Power

      • 16 Aug 2010
      • News

      Workplace Rage

      • 13 Oct 2010
      • News

      Nike takes NFL apparel deal from Reebok

      • 11 May 2021
      • News

      President Biden Is Pitching An Expanded View Of Infrastructure. Is He Right?

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