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Show Results For
- All HBS Web
(5,624)
- People (24)
- News (1,678)
- Research (2,601)
- Events (46)
- Multimedia (69)
- Faculty Publications (1,671)
- 07 Nov 2014
- Working Paper Summaries
Do Experts or Collective Intelligence Write with More Bias? Evidence from Encyclopædia Britannica and Wikipedia
- March 2022 (Revised July 2022)
- Teaching Note
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
- November 1993 (Revised February 1996)
- Supplement
Rudi Gassner and the Executive Committee of BMG International (B)
By: Linda A. Hill
Describes the final decision by CEO Rudi Gassner and the subsequent actions taken by the members of the executive committee. View Details
Keywords: Management Teams; Decisions; Media and Broadcasting Industry; Media and Broadcasting Industry; Germany
Hill, Linda A. "Rudi Gassner and the Executive Committee of BMG International (B)." Harvard Business School Supplement 494-056, November 1993. (Revised February 1996.)
- December 2022 (Revised January 2023)
- Case
Cann: High Hopes for Cannabis Infused Beverages
By: Ayelet Israeli and Anne V. Wilson
Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six... View Details
Keywords: Stigma; Product Innovation; Product Introduction; Product Differentiation; New Products; New Product Marketing; New Product Management; Brand Management; Branding; Packaging; Positioning; Growth Strategy And Execution; Growth; Cannabis Industry; Purpose; Purpose Brands; LGBTQ; Direct-to-consumer; DTC; Regulations; Channels Of Distribution; Product Development; Product Marketing; Product Positioning; Product; Innovation and Invention; Brands and Branding; Marketing; Marketing Communications; Marketing Channels; Advertising; Advertising Campaigns; Digital Marketing; Market Entry and Exit; Governing Rules, Regulations, and Reforms; Food and Beverage Industry; Food and Beverage Industry; United States; Canada; North America
Israeli, Ayelet, and Anne V. Wilson. "Cann: High Hopes for Cannabis Infused Beverages." Harvard Business School Case 523-074, December 2022. (Revised January 2023.)
- 01 Jun 1997
- News
Of Myth and Merlin: T.A. (Tom) Barron's Literary Odyssey
focus. Before long his first novel, Heartlight, the story of an astrophysicist and his granddaughter who try to save the solar system, was published to glowing notices, including this encomium from author... View Details
Keywords: Thomas Frick
- 20 Feb 2018
- First Look
First Look at New Research and Ideas, February 20, 2018
focused on getting news out to media outlets, today's CCO has become an integral part of any enterprise-company, corporation, governmental, and nongovernmental entity. Today's CCO is responsible for internal... View Details
Keywords: Sean Silverthorne
- 18 Oct 2016
- Op-Ed
Why Business Should Invest in Community Health
impact. This will allow them to calculate a total population health footprint and publish an annual health impact report, along the lines of today’s sustainability reports. Now that Target has centered its... View Details
- Web
Credential of Digital Innovation and Strategy | HBS Online
hrs Course – 6 Modules Digital Marketing Strategy Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic business environment. Highlights Asmita Dubey, L'Oreal CMO Complexities of... View Details
- 1998
- Article
Governance and Risk Taking in the U.S. Cable Television Industry
By: T. R. Eisenmann
Keywords: Governance; Risk and Uncertainty; Television Entertainment; Media and Broadcasting Industry
Eisenmann, T. R. "Governance and Risk Taking in the U.S. Cable Television Industry." Academy of Management Best Paper Proceedings (1998).
- 14 Dec 2015
- Research & Ideas
Deflategate and the Sustained Success of the New England Patriots
Deflategate, the pro football controversy that spawned a media frenzy, Twitter war, even a presidential joke, has a new claim to fame as a Harvard Business School case study. At the heart of Deflategate is the question of whether the New... View Details
- Web
Shared Value Measurement - Institute For Strategy And Competitiveness
HBS ISC Creating Shared Value CSV Creating Shared Value CSV Explained Emerging Topics CSV in Practice Published CSV Cases Emerging Topics Emerging Topics Shared Value Measurement Shared Value & Investors Shared Value Measurement Shared... View Details
- 20 Oct 2010
- Research & Ideas
HBS Workshop Encourages Corporate Reporting on Environmental and Social Sustainability
The development of corporate integrated reporting (IR) standards has the promise to be one of the great business innovations of the 21st century, and could be pivotal in restoring public trust in business institutions, Harvard Business... View Details
- 23 Jan 2018
- First Look
First Look at New Research and Ideas, January 23, 2018
Psychology The Downside of Downtime: The Prevalence and Work Pacing Consequences of Idle Time at Work By: Brodsky, Andrew, and Teresa M. Amabile Abstract—Although both media... View Details
Keywords: Sean Silverthorne
- 18 Jun 2001
- Research & Ideas
Caught in the Cogs: When Manufacturing and IT Meet
comprehensive and shareable information on their suppliers; Broadview, a global M&A adviser and private equity investor focusing exclusively on the IT, communications, and... View Details
Keywords: by Jim Aisner
Rafael M. Di Tella
I received my first degree in Economics in 1990 from the Universidad de Buenos Aires, Argentina and a D.Phil in Economics from Oxford University in 1996. After a short stay in Argentina I joined Harvard Business School in July 1997, where I... View Details
- 20 Oct 2020
- Blog Post
Changing the Face of Entrepreneurship and Venture Capital at Harlem Capital
with valuable experience and by opening new doors of opportunity. Attracting and Hiring Diverse Applicants To attract applicants, Harlem Capital leverages prep programs focused on diverse talent like MLT,... View Details
- 10 Oct 2017
- First Look
First Look at New Research and Ideas, October 10, 2017
to lower end consumer price, through which media to convey Afrezza's benefits, and how to streamline the process of performing the lung test and getting the drug into the hands... View Details
Keywords: Sean Silverthorne
- 02 Dec 2019
- News
Supporting the School as a Student and Young Alumna
film-related internships, which furthered her interests in movies and television, as did serving as director of the HBS Entertainment & Media Club, coproducer of the club’s annual Entertainment & View Details
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
restaurants in the LA area and sold frozen dumplings and other Korean foods in Costco across the U.S., and KCON.tv, a digital media channel, were... View Details
Keywords: Carmen Nobel