Publications

February 2007
Supplement

Patents & Patients, CIPLA - Video

By: Rohit Deshpande

Keywords: Patents; Health; Media

January–March 2002
Article

Competing Over The Airwaves

By: Bharat Anand

Keywords: Media; Competition

Read Now

17 Oct 2024
Research & Ideas

The Reputation Risks of Sharing Fake News

media would benefit their personal reputations more than spreading misleading articles, the research shows. Furthermore, when political articles are shared on Twitter (now X), accurate information tends to garner more approval, finds... View Details

Keywords: by Avery Forman

September 1995 (Revised April 1999)
Case

Exporting American Culture

By: Joseph L. Badaracco Jr. and Jerry Useem

A large entertainment company, extensively criticized for producing violent, offensive, and anti-social material, is considering whether to sell its material to a semi-illegal operation that is beaming satellite TV into Turkey. The opportunity raises many questions... View Details

Keywords: Decision Choices and Conditions; Forecasting and Prediction; Cross-Cultural and Cross-Border Issues; Media; Business and Community Relations; Opportunities; Social Issues; Media and Broadcasting Industry

June 2013 (Revised February 2014)
Case

FanMode: Launching a Global Sports Venture

By: Shikhar Ghosh, William R. Kerr and Alexis Brownell

Neven Murugan is developing FanMode, an app that allows sports fans all over the world to broadcast their reactions in real time into stadiums where their team is playing. It also provides social networking across sports fans. The company is growing, and its founders... View Details

Keywords: App Development; Location Choices; Structure Of The Firm; Global; Entrepreneurship; Social Media; Sports Industry; Entertainment and Recreation Industry; United Kingdom; South Africa

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

advantage. To find out what works, Teixeira went directly to consumers, partnering with the MIT Media Lab and Waltham, MA-based Affectiva, which has developed the first online facial tracking system for testing advertising. The research... View Details

Keywords: by Kim Girard; Media & Broadcasting; Media & Broadcasting

March 2007
Supplement

Wily Technology: Interview with Lewis Cirne & Henry McCance - Video

By: Noam T. Wasserman

Keywords: Information Technology; Media

September 1990
Case

Corporate News in the Los Angeles Times

By: Stephen A. Greyser and Norman Klein

Keywords: Media; Newspapers; Journalism and News Industry; Publishing Industry

May 2007 (Revised May 2011)
Teaching Note

Netflix (TN)

By: Willy C. Shih

Teaching note to (607-138). View Details

Keywords: Media; Entertainment; Entertainment and Recreation Industry

June 1995
Case

Bright Horizons: "Caring for Tomorrow" Videotape

By: Hugo Uyterhoeven

Keywords: Entertainment; Media; Technology; Motion Pictures and Video Industry; Technology Industry

June 2008
Supplement

PSI India -- Will Balbir Pasha Help Fight AIDS? (A) and (B), Supporting Video

By: Elie Ofek

Keywords: Health Pandemics; Media; India

spring/summer 1984
Article

Children as Consumers: An Ethical Evaluation of Children's Television Advertising

By: L. S. Paine

Keywords: Customers; Ethics; Media; Advertising

May – June 1999
Article

The Wired Society: A Harvard Magazine Roundtable

By: Nancy F. Koehn

Keywords: Higher Education; Media; Society; Technology

December 1999 (Revised May 2002)
Case

CNBC (A): NBC and Its Startup Friends

By: Rosabeth M. Kanter

NBC expands further on to the Internet with CNBC.com. NBC's Internet strategy, supported by corporate parent General Electric, involves numerous investments as well as new ventures like CNBC.com. Soon after CNBC.com is launched in 1999, NBC brings in a new CEO, Pamela... View Details

Keywords: Business Startups; Change Management; Management Teams; Corporate Strategy; Leadership Development; Internet and the Web; Expansion; Media; Media and Broadcasting Industry; Media and Broadcasting Industry

Research Summary

Overview

By: John A. Deighton

Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details

Keywords: Marketing; Media; Information Technology; Advertising Industry; Communications Industry; Consumer Products Industry; Information Technology Industry; Telecommunications Industry; Publishing Industry; North and Central America; Asia; Europe

1965
Book

Economic Analysis of the Proposal to Increase Copyright License Fee for Phonograph Records

By: David Hawkins and John D Glover

Keywords: Theory; Media; Money