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Show Results For

  • All HBS Web  (18,465)
    • People  (25)
    • News  (3,480)
    • Research  (12,704)
    • Events  (105)
    • Multimedia  (295)
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  • 06 Sep 2022
  • HBS Conference

Boston Conference on Markets and Competition

  • 11 Sep 2019
  • HBS Conference

Boston Conference on Markets and Competition

  • 12 Jul 2018
  • News

In the Market for Environmental Change

Carl Ferenbach (MBA 1972) is cofounder and retired managing director of the Boston-based private equity firm Berkshire Partners and chair of the Environmental Defense Fund. In this video interview, he talks about his growing interest in sustainability and environmental... View Details
  • June 2007 (Revised February 2008)
  • Teaching Note

PSI: Social Marketing Clean Water (TN)

By: V. Kasturi Rangan and Marie Bell
Keywords: Social Marketing
Citation
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Related
Rangan, V. Kasturi, and Marie Bell. "PSI: Social Marketing Clean Water (TN)." Harvard Business School Teaching Note 507-086, June 2007. (Revised February 2008.)
  • April 2023
  • Article

The Stock Market Valuation of Human Capital Creation

By: Ethan Rouen and Matthias Regier
We develop a measure of firm-year-specific human capital investment from publicly disclosed personnel expenses (PE) and examine the stock market valuation of this investment. Measuring the future value of PE (PEFV) based on the relation between... View Details
Keywords: Intangibles; Valuation; Human Capital; Investment Return
Citation
Read Now
Related
Rouen, Ethan, and Matthias Regier. "The Stock Market Valuation of Human Capital Creation." Art. 102384. Journal of Corporate Finance 79 (April 2023).
  • 1978
  • Chapter

The Marketing Factor for Nonconventional-Protein Products

By: James E. Austin, J. A. Quelch, Joe R. D'Cruz and Edward T. Popper
Keywords: Food; Product Marketing; Food and Beverage Industry
Citation
Related
Austin, James E., J. A. Quelch, Joe R. D'Cruz, and Edward T. Popper. "The Marketing Factor for Nonconventional-Protein Products." Chap. 9 in Protein Resources and Technology, edited by Max Milner, Nevin S. Scrimshaw, and Daniel I.C. Wang, 111–135. Westport, CT: AVI Publishing Company, 1978.
  • 1999
  • Chapter

The Concept of Integrated Marketing Communications

By: J. A. Deighton
Keywords: Marketing Communications; Integration
Citation
Related
Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications, edited by John Philip Jones. Thousand Oaks, CA: Sage Publications, 1999.

    Reaching for Yield in the Bond Market

    Reaching-for-yield — the propensity to buy riskier assets in order to achieve higher yields — is believed to be an important factor contributing to the credit cycle. This paper analyses this phenomenon in the corporate bond market. Specifically, we show evidence for... View Details

    • 1991
    • Book

    Organizing and Implementing the Marketing Effort

    By: Frank V. Cespedes
    Keywords: Marketing
    Citation
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    Cespedes, Frank V. Organizing and Implementing the Marketing Effort. Reading, MA: Addison-Wesley Publishing Company, 1991.
    • June 1993
    • Article

    Marketing in der Organization der Zukunft

    By: D. Q. Mills
    Keywords: Marketing
    Citation
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    Mills, D. Q. "Marketing in der Organization der Zukunft." Absatzwirtschaft (June 1993).
    • Article

    Repugnance as a Constraint on Markets

    By: A. E. Roth
    Keywords: Markets
    Citation
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    Roth, A. E. "Repugnance as a Constraint on Markets." Journal of Economic Perspectives 21, no. 3 (Summer 2007): 37–58.
    • September 2016
    • Article

    Whitened Résumés: Race and Self-Presentation in the Labor Market

    By: Sonia K. Kang, K. A. DeCelles, András Tilcsik and Sora Jun
    Using interviews, a laboratory experiment, and a résumé audit study, we examine racial minorities’ attempts to avoid anticipated discrimination in labor markets by concealing or downplaying racial cues in job applications, a practice known as "résumé whitening."... View Details
    Keywords: Prejudice and Bias; Selection and Staffing; Job Search; Race
    Citation
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    Kang, Sonia K., K. A. DeCelles, András Tilcsik, and Sora Jun. "Whitened Résumés: Race and Self-Presentation in the Labor Market." Administrative Science Quarterly 61, no. 3 (September 2016): 469–502.
    • June 2007 (Revised March 2010)
    • Supplement

    Maria Sharapova: Marketing a Champion (B)

    By: Anita Elberse and Margarita Golod
    Keywords: Sports; Marketing; Sports Industry
    Citation
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    Elberse, Anita, and Margarita Golod. "Maria Sharapova: Marketing a Champion (B)." Harvard Business School Supplement 507-066, June 2007. (Revised March 2010.)
    • March 2010
    • Class Lecture

    New Media and Digital Marketing (FSS)

    By: Sunil Gupta
    Keywords: Media; Marketing; Technology; Media and Broadcasting Industry
    Citation
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    Gupta, Sunil. "New Media and Digital Marketing (FSS)." Harvard Business School Class Lecture 510-717, March 2010.
    • 2007
    • Article

    Marketing to Design (Marketing and Design)

    By: Hirotaka Takeuchi
    Keywords: Marketing; Design
    Citation
    Related
    Takeuchi, Hirotaka. "Marketing to Design (Marketing and Design)." Māketingu jānaru [Japan Marketing Journal], no. 105 (2007).
    • 1998
    • Book

    Marketing Kakushin no Jidai 1: Kokyaku Souzou (The Age of Marketing Innovation 1: Customer Creation)

    By: Mitsuaki Shimaguchi, Hirotaka Takeuchi, Hotaka Katahira and Junzou Ishii
    Keywords: Innovation and Invention; Marketing; Customers
    Citation
    Related
    Shimaguchi, Mitsuaki, Hirotaka Takeuchi, Hotaka Katahira, and Junzou Ishii. Marketing Kakushin no Jidai 1: Kokyaku Souzou (The Age of Marketing Innovation 1: Customer Creation). Tokyo: Yūhikaku, 1998, Japanese ed.
    • 2023
    • Working Paper

    The Equity Market Implications of the Retail Investment Boom

    By: Philippe van der Beck and Coralie Jaunin
    This paper quantifies the impact of Robinhood traders on the US equity market. Within a structural model, we estimate retail and institutional demand curves and derive aggregate pricing implications via market clearing. The inelastic nature of institutional demand... View Details
    Keywords: Institutional Investing; Financial Markets; Price; Financial Instruments
    Citation
    SSRN
    Related
    van der Beck, Philippe, and Coralie Jaunin. "The Equity Market Implications of the Retail Investment Boom." Swiss Finance Institute Research Paper Series, No. 21-12, November 2023.
    • 1972
    • Book

    Studies in the Theory of Capital Markets

    By: M. C. Jensen
    Keywords: Capital Markets; Theory
    Citation
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    Jensen, M. C., ed. Studies in the Theory of Capital Markets. New York: Praeger, 1972.
    • November 1993
    • Article

    Marketing Science in a Changing Environment

    By: A. J. Silk
    Keywords: Marketing; Science; Change
    Citation
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    Related
    Silk, A. J. "Marketing Science in a Changing Environment." Journal of Marketing Research (JMR) 30 (November 1993): 401–404.
    • 09 Apr 2025
    • News

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