Marketing Research - Publications - Faculty & Research

2005
Working Paper

Money Illusion in the Stock Market: The Modigliani-Cohn Hypothesis

By: Randolph B. Cohen, Christopher Polk and Tuomo Vuolteenaho

Modigliani and Cohn [1979] hypothesize that the stock market suffers from money illusion, discounting real cash flows at nominal discount rates. While previous research has focused on the pricing of the aggregate stock market relative to Treasury bills, the... View Details

Keywords: Stocks; Price; Cash Flow

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December 2023
Article

Save More Today or Tomorrow: The Role of Urgency in Precommitment Design

By: Joseph Reiff, Hengchen Dai, John Beshears, Katherine L. Milkman and Shlomo Benartzi

To encourage farsighted behaviors, past research suggests that marketers may be wise to invite consumers to pre-commit to adopt them “later.” However, the authors propose that people will draw different inferences from different types of pre-commitment offers, and that... View Details

Keywords: Consumer Behavior; Decision Choices and Conditions

09 Dec 2002
Research & Ideas

Unilever—A Case Study

animal feeds. In Europe, its food business spanned all stages of the industry, from fishing fleets to retail shops. Among its range of ancillary services were shipping, paper, packaging, plastics, and advertising and market research.... View Details

Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail

08 Oct 2020
HBS Seminar

Ginger Jin, University of Maryland

05 Dec 2022
Research & Ideas

5 Companies Where Employees Move Up the Ladder Fast

report was co-written by Matt Sigelman, Nik Dawson, and Gad Levanon of the Burning Glass Institute and supported by the Schultz Family Foundation. The scorecard comes as employers struggle to find skilled workers in a stagnant labor pool, trends that are likely to... View Details

Keywords: by Pamela Reynolds

26 Oct 2021
Research & Ideas

What Companies Want Most in a CEO: A Good Listener

For a better shot at landing the top job at today’s companies, aspiring CEOs should set aside their slide presentations and work on their listening skills instead, new research suggests. Companies are increasingly seeking socially adept... View Details

Keywords: by Jay Fitzgerald

03 May 2016
First Look

First Look, May 3, 2016

the results provide new evidence of the impact of rank and file employees on firms' financial reporting choices. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49026 forthcoming Strategy Beyond Markets Navigating Natural... View Details

Keywords: Sean Silverthorne

25 Jun 2018
Research & Ideas

In America, Immigrants Really Do Get the Job Done

either way, labor market competition among firms would close these gaps over time for mobile workers. Immigrants account for large percentage of patents Outside immigrant business owners, Kerr’s previous View Details

Keywords: by Michael Blanding; Agriculture & Agribusiness; Technology; Service

Maren Hoff

Maren Hoff is an Assistant Professor in the Marketing Unit at Harvard Business School.

Professor Hoff studies how cultural change shapes consumer behavior and marketplace trends. Her research examines how and why tastes, styles, and products change in... View Details

13 Jan 2023
Research & Ideas

Are Companies Actually Greener—or Are They All Talk?

Most companies now account for social good in their financial reports in some way, but with regulation scattershot and evolving, it’s complicated for investors to assess so-called ESG reports. The disclosures, known as Environmental, Social, and Governance reports,... View Details

Keywords: by Rachel Layne

March 1991 (Revised May 1991)
Case

New York Life Insurance Co.: Pension Department

By: Robert J. Dolan

Analyzes competition in the pension fund industry. In particular, New York Life must decide whether to compete head-to-head with mutual fund giants by offering record-keeping services or to just continue to focus on selling investment products. Presents the results of... View Details

Keywords: Competition; Financial Instruments; Insurance Industry; Financial Services Industry

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21 Nov 2019
Research & Ideas

Do TV Debates Sway Voters?

debates have only a negligible effect on voters’ candidate choice, according to new research from Harvard Business School. In fact, 72 percent of voters make up their minds more than two months before the election, often before candidates... View Details

Keywords: by Danielle Kost

Felix Oberholzer-Gee

Felix Oberholzer-Gee is the Andreas Andresen Professor of Business Administration at Harvard Business School. An award-winning instructor, his academic work and consulting are focused on competitive strategy and the effects of digital technology on corporate... View Details

Keywords: media; professional services; manufacturing; advertising

17 Oct 2016
News

The Right (And Wrong) Way To Harness Your Company's Underdog Status

29 Nov 2021
Research & Ideas

How Bonuses Get Employees to Choose Work Over Family

pay—and that has the potential to lay the groundwork for an overworked, unhappy existence, according to research by Ashley Whillans, an assistant professor in Harvard Business School’s Negotiation, Organizations, and View Details

Keywords: by Rachel Kim Raczka

Research Summary

corporate strategy, international strategy, strategy process

David Collis' research is primarily concerned with how companies create value across markets, whether those markets are different businesses (corporate strategy), or different countries (international strategy). Additionally, he is interested in how... View Details

14 Jun 2013
News

Auto-Repair Shops Tend to Overcharge Women, Except When They Don't

11 Oct 2010
Research & Ideas

It Pays to Hire Women in Countries That Won’t

Call it corporate alchemy. New research finds that multinational companies can spin gender bias into gold by recruiting and hiring well-educated female managers in countries that traditionally discriminate against women. Employing women... View Details

Keywords: by Carmen Nobel

Matthew Rabin

Matthew Rabin is the Pershing Square Professor of Behavioral Economics in the Harvard Economics Department and Harvard Business School.

Before that, he spent 25 years at the wonderful University of California, Berkeley Economics Department. His research... View Details

May 2011
Case

Oriental Fortune Capital: Building a Better Stock Exchange

By: Josh Lerner and Keith Chi-ho Wong

When ChiNext opened in October 2009 as the second tier market of the Shenzhen Stock Exchange (SZSE), it aimed to provide Chinese entrepreneurs with equity capital and to facilitate the exits of venture capital firms and other investors which had previously relied on... View Details

Keywords: Capital Markets; Stocks; Financial Markets; Venture Capital; Private Equity; International Finance; Financial Services Industry; China

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