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  • 2021
  • Working Paper

Accounting for Product Impact in the Airlines Industry

By: George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the airlines industry. We design a monetization methodology that allows us to calculate monetary impact estimates of fare... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Aviation; Product Design; Product Positioning; Society; Product; Environmental Sustainability; Measurement and Metrics; Framework; Corporate Social Responsibility and Impact; Air Transportation; Air Transportation Industry
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    Jeffrey T. Polzer

    Jeff Polzer is the UPS Foundation Professor of Human Resource Management in the Organizational Behavior Unit at Harvard Business School. He studies how people collaborate in teams and across organizational networks to accomplish their individual and collective... View Details

      Nitin Nohria

      Nitin Nohria served as the tenth dean of Harvard Business School from 2010-2020. He previously served as co-chair of the Leadership Initiative, Senior Associate Dean of Faculty Development, and Head of the Organizational Behavior unit.

      As Dean, building on... View Details

      Keywords: emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity
      • March 2024
      • Case

      Lyft 2023: Roads to Growth and Differentiation

      By: Ranjay Gulati and Jeffrey Huizinga
      Set in San Francisco in winter 2023, this case explores the strategic challenges and initiatives at Lyft under the leadership of its new CEO, David Risher. Confronted with declining market share and financial pressures, Risher spent his first six months at the helm... View Details
      Keywords: Technology; Turnarounds; Ridesharing; Transition; Strategy; Culture; Change Management; Transportation Industry; Technology Industry
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        Tom Clay

        Tom Clay has 20 years of experience commercializing new technology from research labs. Currently, he is the CEO of Xtalic, a company that engineers stable metal alloys at the Nano-scale. Prior to his work at Xtalic, Tom was the CEO of Z Corporation, a leading pioneer... View Details

          James L. Heskett

          James L. Heskett is UPS Foundation Professor Emeritus at the Harvard Business School and author of his latest book, With From Within: Build Organizational Culture for Competitive... View Details

          • July 2018
          • Teaching Note

          Ron Johnson: A Career in Retail

          By: Ryan Raffaelli
          In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected for his innovation and success in shaping the retail image at Target and Apple, introduced dramatic departures... View Details
          Keywords: Leadership; Leadership Development; Legal Industry; Procurement; Professional Service Firms; Pricing; Competition; Organizational Behavior; Change Management; Innovation Leadership; Situation or Environment; Failure; Management Teams; Brands and Branding; Retail Industry; United States
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          • December 2005 (Revised April 2011)
          • Case

          C.W. Post

          By: Nitin Nohria, Anthony Mayo and Mark Benson
          In 1906, C.W. Post had to move his latest breakfast product--corn flakes--from store shelves into cereal bowls nationwide. Post genuinely believed his corn flakes and other breakfast foods would make people well. Through sampling and other innovative sales and... View Details
          Keywords: Entrepreneurship; Innovation and Invention; Brands and Branding; Product Marketing; Sales; Food and Beverage Industry; Battle Creek
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          • 2021
          • Working Paper

          Accounting for Product Impact in the Telecommunications Industry

          By: George Serafeim and Katie Trinh
          We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the telecommunications industry. We design a monetization methodology that allows us to calculate monetary impact estimates of network... View Details
          Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Telecommunications; Product Design; Product Positioning; Society; Product; Environmental Sustainability; Measurement and Metrics; Framework; Corporate Social Responsibility and Impact; Telecommunications Industry
          Related
          • 28 Sep 2017
          • News

          Local Bookstores Show How Retailers Can Serve Communities

          • December 2016
          • Supplement

          Ron Johnson: A Career in Retail

          By: Ryan Raffaelli, Joshua D. Margolis and Das Narayandas
          This is a video supplement, to be used when teaching the Ron Johnson case. See abstract:

          In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected for his... View Details
          Keywords: Leadership; Leadership Development; Legal Industry; Procurement; Professional Service Firms; Pricing; Competition; Organizational Behavior; Change Management; Innovation Leadership; Situation or Environment; Failure; Management Teams; Brands and Branding; Retail Industry; United States
          Related
          • 21 May 2007
          • Research & Ideas

          Fixing the Marketing-CEO Disconnect

          drivers are leading indicators of revenue growth. Pipeline of Growth Ideas: a set of future customer initiatives and innovations that translate into sustainable future growth. Marketing Talent Pool: the... View Details
          Keywords: by Sean Silverthorne
          • September 2011 (Revised August 2013)
          • Case

          The Pepsi Refresh Project: A Thirst for Change

          By: Michael I. Norton and Jill Avery
          In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
          Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry
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          • 2011
          • Book

          Accelerating Energy Innovation: Insights from Multiple Sectors

          By: Rebecca Henderson and Richard G. Newell
          Accelerating energy innovation could be an important part of an effective response to the threat of climate change. Written by a stellar group of experts in the field, this book complements existing research on the subject with an exploration of the role that public... View Details
          Keywords: Energy Sources; Innovation and Invention; Climate Change; Policy; Competition; Demand and Consumers; Finance; Energy Industry
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            Capitalism at Risk

            The spread of capitalism worldwide has made people wealthier than ever before and raised living standards to new heights. But capitalism’s future is far from assured. The global financial meltdown of 2008 came within a hair’s breadth of triggering another Great... View Details

            • May 2016 (Revised March 2020)
            • Teaching Note

            Cyberdyne: A Leap to the Future

            By: Doug J. Chung and Mayuka Yamazaki
            Cyberdyne Inc. was a Japanese technology venture founded in 2004 by scientist Yoshiyuki Sankai to commercialize a hybrid assistive limb (HAL). HAL was a robotic exoskeleton system for people who had difficulty walking due to nervous system disabilities resulting from... View Details
            Keywords: Health Disorders; Technological Innovation; Marketing Strategy; Decisions; Product Launch; Medical Devices and Supplies Industry
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            • April 2022
            • Case

            NIO: A Chinese EV Company's Global Strategy

            By: William C. Kirby, Shu Lin and Noah B. Truwit
            Founded in November 2014 and based in Shanghai, NIO designed, jointly manufactured, and sold premium “smart” EVs. Its mission was to “shape a joyful lifestyle by offering high-performance smart electric vehicles and being the best user enterprise. At NIO Day 2021,... View Details
            Keywords: Electric Vehicles; Expansion; Technological Innovation; Market Entry and Exit; Competitive Strategy; Consumer Behavior; Green Technology; Auto Industry; China; Europe; Norway
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            • April 2011 (Revised July 2014)
            • Case

            Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication

            By: Boris Groysberg and Michael Slind
            Hindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally, adopted a highly innovative approach to communicating internally. This case, set in 2010, presents an overview of the new, more interactive model of employee... View Details
            Keywords: Communication Strategy; Interpersonal Communication; Employee Relationship Management; Innovation and Management; Leading Change; Management Practices and Processes; Organizational Change and Adaptation; Organizational Culture; Corporate Strategy; India
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            • 23 Jul 2001
            • Research & Ideas

            How the Giants of Enterprise Seized the Future

            enterprise, the future is not something that just happens. It is something they create. —Richard S. Tedlow A born empire builder, Carnegie could see in the early 1870s that steel was destined to transform the material basis of civilization. View Details
            Keywords: by Richard S. Tedlow
            • March 2008
            • Article

            When Growth Stalls

            By: Matthew S. Olson, Derek C. M. van Bever and Seth Verry
            This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. An abrupt and lasting drop in revenue growth is a crisis that can strike even the... View Details
            Keywords: Growth Strategy; Revenues; Crisis Management; Revenue; Growth and Development Strategy
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