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Show Results For
- All HBS Web
(1,723)
- People (5)
- News (439)
- Research (1,045)
- Events (1)
- Multimedia (3)
- Faculty Publications (504)
- 08 Jun 2009
- Research & Ideas
The Return of the Salesman
seeing its real importance. It didn't help that economists also thought that selling was unimportant in influencing markets and that door-to-door selling declined in the United States in the final decades of the 20th century. But scholars... View Details
- 08 Aug 2018
- Blog Post
Hands-on Experience in Hospitality
During my time in Barcelona, I was able to see the operations of the hotels, understand the financial model of the hospitality industry, get to know their marketing strategies and see how crucial HR is to attracting and retaining the... View Details
Keywords: Hospitality
- Web
Polaroid Corporation Collection | Baker Library
fostered invention and creativity within the culture of a small, science-based research and manufacturing company. The records of the Polaroid Corporation records span nearly 3500 linear feet of material related to the company’s... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
content that hopefully powers the marketing of companies. But is that advertising? A lot of the work we do for our clients involves media not on a rate card or in a typical distribution unit. Is producing the telephone “hold” music for... View Details
- 01 Jun 2003
- News
Portraits from the Class of 2003
Jeff Norton “Popular culture can give the world a shared set of experiences, a starting point. I want to produce someone’s favorite movie.” Question He Asks Strangers Everywhere: What is your favorite movie? Grew Up: Burlington, Ontario... View Details
Keywords: Arts, Entertainment
- 06 May 2019
- Research & Ideas
Consumers Blame Business for Global Health Problems. Can Business Become the Solution?
Every public health crisis—whether it’s the availability of highly addictive opioids or junk food marketing to children—prompts consumers to question how far companies will go for profit. It’s not an unwarranted concern. After all,... View Details
- July 2002
- Case
Introducing ... The XFL!
By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman
When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details
Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization
Fournier, Susan M., Stephen A. Greyser, and Seth Schulman. "Introducing ... The XFL!" Harvard Business School Case 503-015, July 2002.
- Profile
Aimmy Asavatevavith
View Video Aimmy Asavatevavith appreciates the complexities of cultural context. On the one hand, her mother inspired her interest in business. “She was the only female executive in her company,“ Aimmy says. “I grew up hearing her talk... View Details
Keywords: Retail/Hospitality
- February 2025
- Supplement
Moleskine: Daniela Riccardi Turns the Page
By: Ryan Raffaelli
Newly appointed CEO Daniela Riccardi needed to develop and present an action plan to the board of the company that owned Moleskine. Riccardi was hired because Moleskine had recently overextended its reach and needed more focus and discipline. Having previously served... View Details
Keywords: Brands and Branding; Organizational Change and Adaptation; Distribution Channels; Planning; Leading Change; Organizational Culture; Product Marketing; Retail Industry; Italy
Raffaelli, Ryan. "Moleskine: Daniela Riccardi Turns the Page." Harvard Business School Multimedia/Video Supplement 425-715, February 2025.
- 01 Mar 2010
- News
Rwanda Provides Students with Hands-On Learning
students worked with seven NGOs, small businesses, and a government agency, variously focused on issues of social enterprise and business development. Student teams tackled projects with the goal of providing concrete solutions to management problems. One team... View Details
- Web
Leadership Team | Harvard Business School Online
Executive Education Cristina de la Cierva Senior Director of Marketing and Product Management, HBS Online Patrick Mullane Executive Director, HBS Online and Executive Education Kristen Maynard Managing Director of Business Operations and... View Details
- Web
Launching Global Ventures - Course Catalog
of heightened geopolitical tensions, breakthrough technological innovations, and significant demographic change presents not just complexity but immense opportunity. This course provides frameworks for recognizing patterns across markets... View Details
- Web
Scrapbooks & Collectibles- The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Scrapbooks & Collectibles National Markets Advertising Products Trade... View Details
- 01 Dec 2016
- News
Inside the Bestseller List with James Andrew Miller
The then 24-year-old didn’t know he had something big on his hands until his agent negotiated a publishing deal: “That’s your first peek at what the market potential is,” Miller says. Miller went on to write Live from New York, a history... View Details
- 12 May 2015
- Research & Ideas
How Crowds and Experts Kickstart the Arts
very different means. Where the NEA has a nearly 50-year history of art market-making, with vetted mechanisms for ensuring artistic quality and value, Kickstarter offers almost the opposite—it makes funding more into a matter of marketing... View Details
Keywords: Entertainment & Recreation
- 12 Jul 2011
- News
Phone Fun
Braterman: The man to call when it comes to selling phones. Photo courtesy Russell Braterman When it comes to selling mobile phones to a youthful market, Phones 4u’s marketing director Russell Braterman (MBA ’00) favors ad spots during... View Details
- Profile
Rocio Parra
Why was getting a business education important to you? As a consultant, I had the opportunity to work in a variety of industries from pharmaceuticals and medical devices to government and consumer packaged goods. Through these experiences, I became interested in View Details
Keywords: Retail
- 29 Aug 2018
- Blog Post
From the Classroom to the Workplace: How I Applied Learnings to my Internship
course, it is possible to apply subjects like strategy or marketing to any company that you work for, especially if you are working in the strategy department. However, here are three other examples of what I found very interesting and... View Details
Keywords: Consumer Products / Retail
- Profile
Mariano Bomaggio
more international perspective outside the U.S., maybe in Africa." When asked about his plans after graduation, Mariano confides that it's "a tough question! I want to keep learning, probably within the finance world, at the intersection of finance and... View Details
- 01 Dec 2011
- News
Li & Fung's Global Footprint
market. So the future of Li & Fung is selling to the Chinese market, not just sourcing manufactured exports from China to the West. In fact, we expect to expand into selling to India as well. Those are the new markets of the world. How do... View Details