Make V. Buy - Publications - Faculty & Research

10 Jul 2000
Research & Ideas

IT Links for Boundaryless Companies

front. "The price of a piece of information is vanishingly small, so we have to play tricks to make sure it doesn't disappear to zero," said Upton. "That doesn't work unless I make some... View Details

Keywords: by Kenneth Liss

03 Nov 2022
Op-Ed

Feeling Separation Anxiety at Your Startup? 5 Tips to Soothe These Growing Pains

customers? We might need to buy more cloud storage.” CEO: “Ugh, I was hoping to keep our spending down before we close our A round next quarter, but I guess that’s a good sign that we’re selling. Revenue, yay!” “It became a unique badge... View Details

Keywords: by Julia Austin

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

can make a difference to the organization. Employees come to work with energy, creativity, and initiative, searching to find new and better ways by which they can help the organization succeed. New information, ideas, and actions, aligned... View Details

Keywords: by Robert S. Kaplan & David P. Norton

05 Dec 2007
Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

Networked Customers? How Do You Value a 'Free' Customer? Sometimes a valuable customer may be the person who never buys a thing. Professor Sunil Gupta discusses how to assess the profitability of a customer in a networked setting—a... View Details

07 Dec 1999
Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

to be made to appreciate the intangible aspects of a good—the associations and expectations that they attached to it. Heinz knew from selling bottled horseradish that men and women would not buy a completely new product, especially a good... View Details

Keywords: by Nancy F. Koehn

16 Sep 2014
Research & Ideas

Has Apple Reinvented the Watch?

was the Apple device. That's somewhat surprising, given Apple's long and successful track record of design-inspired products and innovations. Q: What are some of the impediments to the Apple Watch's success? A: My personal belief is that we will see many people View Details

Keywords: Re: Ryan L. Raffaelli; Electronics; Retail; Health

03 Aug 2015
Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

is not really making a profit on hardware sales. It prices its hardware low as a way to encourage people to buy a lot of e-books." Apple, on the other hand, makes several... View Details

Keywords: by Michael Blanding; Information; Publishing; Technology

03 Oct 2013
Research & Ideas

Lehman Brothers Plus Five: Have We Learned from Our Mistakes?

was a source of stress for the system's stability. Today, banks are better capitalized, rely less on short-term wholesale funding, and make available much more detailed information about their portfolios, while the amount of "shadow... View Details

Keywords: Re: Multiple Faculty; Banking; Financial Services; Construction; Real Estate

05 Jun 2007
First Look

First Look: June 5, 2007

competition by moving quickly into new cities, balancing the buying power of multinational retailers who were also purchasing merchandise for export, leveraging Beijing Hualian's understanding of the rapidly changing domestic market,... View Details

Keywords: Martha Lagace

26 Jan 2004
Research & Ideas

How Women Can Get More Venture Capital

woman member on the team, and that it sometimes made the male partners more thoughtful and willing to probe different issues. It's brutally difficult to change an industry, and it's slow, and we don't have any proof for our hypothesis that having women in the industry... View Details

Keywords: by Mallory Stark & Martha Lagace

09 Jun 2014
Research & Ideas

The Manager in Red Sneakers

a nonconforming person to have a heightened status and more competence, particularly when they believed the person was aware of the established norm but deliberately chose to make a fashion statement by wearing a standout style. This... View Details

Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion

28 Aug 2012
First Look

First Look: August 28

Publications Individuals' Decision to Co-Donate or Donate Alone: An Archival Study of Married Whole Body Donors in Hawaii Authors: Michel Anteby, Filiz Garip, Paul V. Martorana, and Scott Lozanoff Publication: PLoS ONE 7, no. 8: e42673... View Details

Keywords: Sean Silverthorne

07 Aug 2006
Research & Ideas

Whatever Happened to Caveat Emptor?

tease out those factors that caused the different solutions. Q: How did the development of the distinctive consumer protections that evolved in each country influence the marketing strategies of producers and the buying decisions of... View Details

Keywords: by Sean Silverthorne; Retail

02 Oct 2000
Research & Ideas

The Dubious Logic of Global Megamergers

Williams had nearly $8 billion in sales. The oil industry is becoming more competitive in part because of such cast-off purchases by companies like Williams. Stay Home. For many companies, it still makes a lot more sense to grow... View Details

Keywords: by Pankaj Ghemawat & Fariborz Ghadar

23 Feb 2009
Research & Ideas

Creative Entrepreneurship in a Downturn

higher risk projects and new ventures. This has a domino effect on the venture capital providers and subsequently on the angel investor community. Each group is concerned that there will not be an investor willing to fund or buy into a... View Details

Keywords: by Martha Lagace

20 Jul 2020
Op-Ed

It's Time for a Bipartisan Health Plan for Employers and Employees

The recent twin economic and pandemic calamities should cause us to rethink the status quo for health insurance compensation. Must General Motors be a benefits company that happens to make cars? Is it in the best interest of employees if... View Details

Keywords: by Regina E. Herzlinger and Richard J. Boxer; Health; Insurance

10 Nov 2008
Research Event

Social Media Leads the Future of Technology

capital—anywhere from $10,000 to $50,000—yet get to scale quickly and build new applications on the Web. Sleeping By The Cell Phone Just as technology is influencing society, society is increasingly making demands on technology, said Sue... View Details

Keywords: by Martha Lagace

22 Aug 2017
First Look

First Look at New Research and Ideas, August 23

opportunities to practice their skills in time frames connected to actual buying processes. They can do so by using the same technologies that are “disrupting” their customer-contact activities: videos and mobile apps that reps can view... View Details