Publications

29 Aug 2018
Blog Post

From the Classroom to the Workplace: How I Applied Learnings to my Internship

The way Norwegians may want to buy clothes is very different to the way Spaniards are going to buy clothes, not only for the fashion but also for their preferred mode of payment, delivery, etc. Secondly, I... View Details

Keywords: Consumer Products / Retail

28 Oct 2013
Research & Ideas

Responsible Leadership in an Unforgiving World

and companies were." Book Excerpt The Good Struggle: Responsible Leadership in an Unforgiving World Joseph Badaracco Read An Excerpt Markets today not only control the buying and selling of goods and services, they shape nearly every... View Details

Keywords: by Michael Blanding

September 2014 (Revised March 2015)
Case

Managing Multi-Media Audiences at WHDH (Boston)

By: Thales Teixeira and V. Kasturi Rangan

WHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use... View Details

Keywords: Online News; Television Advertising; Attention Economics; Cross-media Efforts; Competition; Internet and the Web; Consumer Behavior; Organizational Change and Adaptation; Change Management; Marketing Strategy; Decision Choices and Conditions; Digital Marketing; Television Entertainment; Media and Broadcasting Industry; Boston

04 Jan 2012
First Look

First Look: January 4

information revelation v. concealment at different stages of the campaign. Download the paper: http://www.hbs.edu/research/pdf/12-046.pdf What Makes the Bonding Stick? A Natural Experiment Involving the U.S.... View Details

Keywords: Carmen Nobel

February 1999 (Revised March 2001)
Case

Egghead to Egghead.com (A)

By: V. Kasturi Rangan and Marie Bell

Over the course of 12 months in 1997 and 1998, Egghead senior management decided to shut down its 180 brick-and-mortar retail stores and move to an electronic store. The case describes the evolution of that process, and the role of its CEO George Orban, and poses... View Details

Keywords: Business Model; Internet and the Web; Transformation; Decisions; Corporate Strategy; Marketing Strategy; Market Transactions; Buildings and Facilities; Retail Industry

01 Jun 2009
News

Decisions through the Ages

teenager trying to raise money to buy a computer. By getting readers to analyze the issues involved and breaking projects into steps, it helps youngsters (and adults, too) to develop initiative and logical decision-making. View Details

Keywords: Publishing Industries (except Internet); Information

November 2017 (Revised June 2019)
Case

Measuring True Value at Ambuja Cement

By: V. Kasturi Rangan, Suraj Srinivasan and Namrata Arora

The case discusses the measurement of social and environmental impact at Ambuja Cements, one of India’s leading cement companies. Ambuja is a leader in CSR activities and is attempting to quantify its impact, both positive and negative, using the “True Value” framework... View Details

Keywords: Corporate Social Responsibility and Impact; Environmental Sustainability; Value; Measurement and Metrics; Framework; Cost vs Benefits