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      • February 2015 (Revised September 2016)
      • Teaching Note

      Making stickK Stick: The Business of Behavioral Economics

      By: Leslie K. John and Michael Norton
      Email mking@hbs.edu for a courtesy copy.

      This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
      Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health & Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States
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      John, Leslie K., and Michael Norton. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Teaching Note 515-088, February 2015. (Revised September 2016.) (Email mking@hbs.edu for a courtesy copy.)
      • February 2015
      • Article

      Location Choices under Strategic Interactions

      By: Juan Alcacer, Cristian Dezso and Minyuan Zhao
      The literature on location choices has mostly emphasized the impact of location and firm characteristics. However, most industries with a significant presence of multi-location firms are oligopolistic in nature, which suggests that strategic interaction among firms... View Details
      Keywords: Location Strategies; Multinational Strategy; Oligopolistic Competition; Firm Heterogeneity; Geographic Location; Multinational Firms and Management; Balance and Stability; Decision Choices and Conditions; Game Theory
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      Alcacer, Juan, Cristian Dezso, and Minyuan Zhao. "Location Choices under Strategic Interactions." Strategic Management Journal 36, no. 2 (February 2015): 197–215.
      • 2015
      • Chapter

      Leading Proactive Punctuated Change

      By: Michael Tushman, Charles O'Reilly and Bruce Harreld
      This chapter focuses on leading proactive punctuated change. Based on the institutional and organizational change literatures and our extended involvement with IBM between 1999 and 2008, we suggest that proactive punctuated change can be effectively managed through an... View Details
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      Tushman, Michael, Charles O'Reilly, and Bruce Harreld. "Leading Proactive Punctuated Change." Chap. 10 in Leading Sustainable Change: An Organizational Perspective, edited by Rebecca Henderson, Ranjay Gulati, and Michael Tushman. Oxford University Press, 2015.
      • 2015
      • Chapter

      The Role of Multiplier Firms and Megaprojects in Leading Change for Sustainability

      By: Amy C. Edmondson, Martine Haas, John D. Macomber and Tiona Zuzul
      In both the private and public sectors, organizations around the world face increasingly pressing questions about how to stimulate and manage change for long-term environmental, social, and economic sustainability. The purpose of this chapter is to highlight the roles... View Details
      Keywords: Blueprint Logic; Learning Logic; Megaprojects; Multiplier Firms; Leading Change; Environmental Sustainability
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      Edmondson, Amy C., Martine Haas, John D. Macomber, and Tiona Zuzul. "The Role of Multiplier Firms and Megaprojects in Leading Change for Sustainability." Chap. 11 in Leading Sustainable Change: An Organizational Perspective, edited by Rebecca Henderson, Ranjay Gulati, and Michael Tushman. Oxford University Press, 2015.
      • January 2015 (Revised April 2015)
      • Case

      Zeal: Launching Personalized and Social Learning

      By: John J-H Kim and Christine S. An
      Set in 2014, this case follows John Danner and his team at Zeal as they consider their product development strategy. In February 2013, serial entrepreneurs John Danner and Sanjay Noronha co-found Zeal, an education technology start up providing a web-based, mobile... View Details
      Keywords: Entrepreneurship; Education Technology; MVP; Product Development; Product Market Fit; Monetization Strategy; SaaS Business Models; Education; Personalized Learning
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      Kim, John J-H, and Christine S. An. "Zeal: Launching Personalized and Social Learning." Harvard Business School Case 315-052, January 2015. (Revised April 2015.)
      • 2015
      • Article

      A Machine Learning Framework to Identify Students at Risk of Adverse Academic Outcomes

      By: Himabindu Lakkaraju, Everaldo Aguiar, Carl Shan, David Miller, Nasir Bhanpuri, Rayid Ghani and Kecia Addison
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      Lakkaraju, Himabindu, Everaldo Aguiar, Carl Shan, David Miller, Nasir Bhanpuri, Rayid Ghani, and Kecia Addison. "A Machine Learning Framework to Identify Students at Risk of Adverse Academic Outcomes." Proceedings of the ACM SIGKDD Conference on Knowledge Discovery and Data Mining 21st (2015).
      • 2015
      • Chapter

      Recasting the Corporate Model: What Can Be Learned from Social Enterprises

      By: Julie Battilana
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      Battilana, Julie. "Recasting the Corporate Model: What Can Be Learned from Social Enterprises." In Performance and Progress: Essays on Capitalism, Business, and Society, edited by Subramanian Rangan, 435–461. Oxford: Oxford University Press, 2015.
      • Article

      Who, When, and Why: A Machine Learning Approach to Prioritizing Students at Risk of Not Graduating High School on Time

      By: Everaldo Aguiar, Himabindu Lakkaraju, Nasir Bhanpuri, David Miller, Ben Yuhas, Kecia Addison and Rayid Ghani
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      Aguiar, Everaldo, Himabindu Lakkaraju, Nasir Bhanpuri, David Miller, Ben Yuhas, Kecia Addison, and Rayid Ghani. "Who, When, and Why: A Machine Learning Approach to Prioritizing Students at Risk of Not Graduating High School on Time." Proceedings of the International Learning Analytics and Knowledge Conference 5th (2015).
      • December 2014 (Revised November 2023)
      • Case

      Codecademy: Monetizing a Movement?

      By: Jeffrey J. Bussgang and Lisa C. Mazzanti
      Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However, there were still no revenues. The founders... View Details
      Keywords: Entrepreneurial Management; Startup Management; Technology; Computer Programming; Coding; Online Education; Monetization; Online Communities; Marketplaces; Internet and the Web; Education; Entrepreneurship; Business Startups; Growth and Development Strategy; Technology Industry; Education Industry
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      Bussgang, Jeffrey J., and Lisa C. Mazzanti. "Codecademy: Monetizing a Movement?" Harvard Business School Case 815-093, December 2014. (Revised November 2023.)
      • 12 Dec 2014
      • Conference Presentation

      Aspect Specific Sentiment Analysis Using Hierarchical Deep Learning

      By: Himabindu Lakkaraju, Richard Socher and Chris Manning
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      Lakkaraju, Himabindu, Richard Socher, and Chris Manning. "Aspect Specific Sentiment Analysis Using Hierarchical Deep Learning." Paper presented at the 28th Annual Conference on Neural Information Processing Systems (NIPS), Workshop on Deep Learning and Representation Learning, Montreal, Canada, December 12, 2014.
      • December 2014
      • Case

      Groupon: A New CEO Takes Charge

      By: Lynda M. Applegate and Arnold B. Peinado
      On August 7, 2013, Eric Lefkofsky, the chairman and largest shareholder of Groupon was named CEO, replacing founder Andrew Mason, who had run the company since its inception in 2009. When Groupon had its initial public offering (IPO) in November 2011, the company's... View Details
      Keywords: Entrepreneurial Management; Disruptive Technologies; Growth Strategy; Customer Relations; Service Management; International Business; Business Models; Strategy Execution; Entrepreneurship; Growth and Development Strategy; Business Model; United States
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      Applegate, Lynda M., and Arnold B. Peinado. "Groupon: A New CEO Takes Charge." Harvard Business School Case 815-083, December 2014.
      • December 2014
      • Article

      Rethink What You 'Know' about High-Achieving Women

      By: Robin Ely, Pamela Stone and Colleen Ammerman
      On the occasion of the 50th anniversary of the admission of women to Harvard Business School's MBA program, the authors, who have spent more than 20 years studying professional women, set out to learn what HBS graduates had to say about work and family and how their... View Details
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      Ely, Robin, Pamela Stone, and Colleen Ammerman. "Rethink What You 'Know' about High-Achieving Women." R1412G. Harvard Business Review 92, no. 12 (December 2014): 101–109.
      • Article

      Selective Attention and Learning

      By: Joshua Schwartzstein
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      Schwartzstein, Joshua. "Selective Attention and Learning." Journal of the European Economic Association 12, no. 6 (December 2014): 1423–1452. (Online Appendix.)
      • December 2014
      • Article

      Team Reflexivity as an Antidote to Team Information Processing Failures

      By: M. C. Schippers, A. C. Edmondson and M. A. West
      This article proposes that team reflexivity—a deliberate process of discussing team goals, processes, or outcomes—can function as an antidote to team-level biases and errors in decision making. We build on prior work conceptualizing teams as information-processing... View Details
      Keywords: Team Reflexivity; Team Information-processesing Failures; Team Regulatory Processes; Team Learning; Groups and Teams; Knowledge Management
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      Schippers, M. C., A. C. Edmondson, and M. A. West. "Team Reflexivity as an Antidote to Team Information Processing Failures." Small Group Research 45, no. 6 (December 2014): 731–769.
      • December 2014
      • Article

      The Discipline of Business Experimentation

      By: Stefan Thomke and Jim Manzi
      The data you already have can't tell you how customers will react to innovations. To discover if a truly novel concept will succeed, you must subject it to a rigorous experiment. In most companies, tests do not adhere to scientific and statistical principles. As a... View Details
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      Thomke, Stefan, and Jim Manzi. "The Discipline of Business Experimentation." Harvard Business Review 92, no. 12 (December 2014): 70–79.
      • Article

      Time-Driven Activity-Based Costing: A Driver for Provider Engagement in Costing Activities and Redesign Initiatives

      By: Robert S. Kaplan, Nancy McLaughlin, Michael A. Burke, Nisheeta P. Setlur, Douglas R. Niedzwiecki, Alan L. Kaplan, Christopher Saigal, Aman Mahajan and Neil A. Martin
      Object. To date, health care providers have devoted significant efforts to improve performance regarding patient safety and quality of care. To address the lagging involvement of health care providers in the cost component of the value equation, UCLA Health... View Details
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      Kaplan, Robert S., Nancy McLaughlin, Michael A. Burke, Nisheeta P. Setlur, Douglas R. Niedzwiecki, Alan L. Kaplan, Christopher Saigal, Aman Mahajan, and Neil A. Martin. "Time-Driven Activity-Based Costing: A Driver for Provider Engagement in Costing Activities and Redesign Initiatives." Neurosurgical Focus 37, no. 5 (November 2014).
      • October 2014 (Revised June 2015)
      • Case

      Quiet Logistics (A)

      By: Robert Simons and Natalie Kindred
      This two-part case focuses on how to identify and manage strategic uncertainties in an innovative, entrepreneurial start-up company. In the (A) case, students learn about Quiet Logistics, an e-commerce fulfillment company working with high-end apparel retailers such as... View Details
      Keywords: Strategy Execution; Strategic Uncertainty; Disruptive Change; Managing Growth; Robotics; Disruptive Technology; Managing Start-ups; Management Control Systems; Performance Measurement; Business Growth and Maturation; Disruption; Entrepreneurship; Disruptive Innovation; Crisis Management; Risk Management; Organizational Change and Adaptation; Business Strategy; Competitive Strategy; E-commerce; Distribution Industry; Technology Industry; United States
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      Simons, Robert, and Natalie Kindred. "Quiet Logistics (A)." Harvard Business School Case 115-001, October 2014. (Revised June 2015.)
      • October 2014
      • Supplement

      Quiet Logistics (B)

      By: Robert Simons and Natalie Kindred
      This two-part case focuses on how to identify and manage strategic uncertainties in an innovative, entrepreneurial start-up company. In the (A) case, students learn about Quiet Logistics, an e-commerce fulfillment company working with high-end apparel retailers such as... View Details
      Keywords: Strategy Execution; Strategic Uncertainties; Managing Growth; Disruptive Change; Robotics; Disruptive Technologies; Managing Start-ups; Management Control Systems; Performance Measurement; Business Growth and Maturation; Disruption; Entrepreneurship; Disruptive Innovation; Crisis Management; Risk Management; Organizational Change and Adaptation; Business Strategy; Competitive Strategy; E-commerce; Distribution Industry; Technology Industry; United States
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      Simons, Robert, and Natalie Kindred. "Quiet Logistics (B)." Harvard Business School Supplement 115-003, October 2014.
      • 2014
      • Book

      Managerial Accounting: Making Decisions and Motivating Performance

      By: Srikant M. Datar and Madhav Rajan
      Managerial Accounting: Making Decisions and Motivating Performance enables future managers and business owners to attain the core skills they need to become integral members of their company’s decision-making teams. This new program from established authors... View Details
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      Datar, Srikant M., and Madhav Rajan. Managerial Accounting: Making Decisions and Motivating Performance. Prentice Hall, 2014.
      • 26 Sep 2014
      • Other Presentation

      Economic and Social Development: The New Learning

      By: Michael E. Porter
      This presentation covers topics on social and economic development, including: competitve advantage of nations and regions, clusters, the social progress index, and creating shared value. View Details
      Keywords: Society; India
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      Porter, Michael E. "Economic and Social Development: The New Learning." Porter Prize Conference, Institute for Competitiveness, India, Boston/New Delhi, United States/India, September 26, 2014.
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