Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (1,279) Arrow Down
Filter Results: (1,279) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (1,829)
    • News  (351)
    • Research  (1,279)
    • Events  (3)
    • Multimedia  (18)
  • Faculty Publications  (1,027)

Show Results For

  • All HBS Web  (1,829)
    • News  (351)
    • Research  (1,279)
    • Events  (3)
    • Multimedia  (18)
  • Faculty Publications  (1,027)
← Page 48 of 1,279 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • July 1997
  • Article

Choice in Computer-Mediated Environments

By: John A. Deighton
Keywords: Information Technology; Decision Choices and Conditions
Citation
Find at Harvard
Related
Deighton, John A. "Choice in Computer-Mediated Environments." Marketing Letters 8, no. 3 (July 1997).
  • Article

Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies

By: John A. Deighton
The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google... View Details
Keywords: Data Science; Digital Marketing; Marketing; Internet and the Web; Analytics and Data Science; Disruption
Citation
Find at Harvard
Read Now
Related
Deighton, John A. "Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies." Journal of Advertising Research 57, no. 4 (December 2017): 357–361.
  • February 25, 2016
  • Article

The Hodgepodge Principle in U.S. Privacy Policy

By: John A. Deighton
Data, says Professor Lawrence Summers, is the new oil, "a hugely valuable asset essential to economic life." Personal data, the kind of data that invites thoughts of privacy, is a big part of that. The European Union saw this economic fuel source coming long ago and... View Details
Keywords: Data; Privacy; Technology; Big Data; Personal Data; Marketing; Information Technology; Analytics and Data Science
Citation
Read Now
Deighton, John A. "The Hodgepodge Principle in U.S. Privacy Policy." Harvard Law and Policy Review Blog (March 2, 2016). http://harvardlpr.com/2016/03/02/the-hodgepodge-principle-in-us-privacy-policy/.
  • 22 Oct 2011
  • Conference Presentation

Principles and Practices of Long-Term Family Success

By: John A. Davis
Keywords: Family and Family Relationships; Success
Citation
Related
Davis, John A. "Principles and Practices of Long-Term Family Success." Paper presented at the Owners Forum, International Institute for Family Enterprises (IIFE), Muscat, Oman, October 22, 2011.
  • September 2007
  • Exercise

Values Concerning Inheritance Worksheet

By: John A. Davis
Outlines several questions that address core issues in planning for inheritance. Appropriate for all families, no matter what assets they have to pass to heirs. View Details
Keywords: Assets; Management Succession; Family Business; Family and Family Relationships; Planning; Value
Citation
Find at Harvard
Related
Davis, John A. "Values Concerning Inheritance Worksheet." Harvard Business School Exercise 808-071, September 2007.
  • August 2006 (Revised July 2007)
  • Background Note

Governance of the Family Business Owners

By: John A. Davis
Reviews the principal ways in which the owners of a family business achieve their governance objectives of a suitable identity and sensible direction and the discipline to achieve these. Covers the responsibilities and rights of owners, plus governance procedures,... View Details
Keywords: Family Business; Corporate Governance; Governing Rules, Regulations, and Reforms; Goals and Objectives; Family Ownership
Citation
Educators
Purchase
Related
Davis, John A. "Governance of the Family Business Owners." Harvard Business School Background Note 807-021, August 2006. (Revised July 2007.)
  • August 2006 (Revised July 2007)
  • Background Note

Fundamentals of Family Business System Governance

By: John A. Davis
Reviews the purposes and ingredients in the governance (or steering) of a family business system. Explores at a high level the governance of the family business, its owners, and the family. Focuses on how these governance structures, processes, plans, and agreements... View Details
Keywords: Family Business; Corporate Governance; Governing Rules, Regulations, and Reforms; Family Ownership
Citation
Educators
Purchase
Related
Davis, John A. "Fundamentals of Family Business System Governance." Harvard Business School Background Note 807-019, August 2006. (Revised July 2007.)
  • 2007
  • Preface

Preface

By: John A. Davis
Citation
Related
Davis, John A. "Preface." Preface to Family Business in Brazil., 2007. (In Portuguese.)
  • July 2002
  • Teaching Note

Anderson Steel Service, Inc., TN

By: John A. Davis
Teaching Note for (9-899-011). View Details
Keywords: Steel Industry
Citation
Purchase
Related
Davis, John A. "Anderson Steel Service, Inc., TN." Harvard Business School Teaching Note 803-016, July 2002.
  • June 2001
  • Case

DoubleClick Buys Abacus (B)

By: John A. Deighton
Supplements the (A) case. View Details
Keywords: Advertising Industry
Citation
Find at Harvard
Related
Deighton, John A. "DoubleClick Buys Abacus (B)." Harvard Business School Case 501-085, June 2001.
  • August 1999 (Revised January 2002)
  • Case

Brita Products Company, The

By: John A. Deighton
Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details
Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States
Citation
Educators
Purchase
Related
Deighton, John A. "Brita Products Company, The." Harvard Business School Case 500-024, August 1999. (Revised January 2002.) (request a courtesy copy.)
  • August 1995 (Revised October 1996)
  • Case

IDS Financial Services (Condensed)

By: John A. Deighton
Highlights the decision that must be made on balancing customer acquisition and retention and de-emphasizing the structural issues involved in administering the independent contractor sales force. View Details
Keywords: Customers; Customer Focus and Relationships; Decisions; Corporate Governance; Salesforce Management; Financial Services Industry
Citation
Educators
Purchase
Related
Deighton, John A. "IDS Financial Services (Condensed)." Harvard Business School Case 596-045, August 1995. (Revised October 1996.) (request a courtesy copy.)
  • November 1977
  • Article

Nutrition and the American Consumer: A Survey of Interest Groups

By: J. Quelch and A. Clayton
Citation
Related
Quelch, J., and A. Clayton. "Nutrition and the American Consumer: A Survey of Interest Groups." Special Report. Marketing Science Institute, Report (November 1977).
  • Teaching Interest

Overview

By: John A. Deighton
I teach about the ecosystem of big data, the role of data in advertising and creative industries, and customer management and personal privacy in an era of individual addressability. View Details
Keywords: Digital Marketing; Database Marketing; Social Media; Data Analytics; Information; Advertising; Marketing; Media; Technology; Consumer Products Industry; Entertainment and Recreation Industry; Information Technology Industry; Publishing Industry; Media and Broadcasting Industry
  • Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

  • Research Summary

Personal Data in Marketing

By: John A. Deighton
Between 10% and 20% of all marketing activity in the United States, and a smaller proportion internationally, relies on data about individuals, whether personally identifying or pseudonomized. These data flow across a system of established and emerging firms operating... View Details
Keywords: Data; Personal Data; Information Technology; Industry Structure; Marketing
  • May 2016
  • Article

In Support of Consumer-based Strategy Research

By: John A. Deighton
Citation
Read Now
Related
Deighton, John A. "In Support of Consumer-based Strategy Research." Journal of the Academy of Marketing Science 44, no. 3 (May 2016): 288–289. (Commentary.)
  • January 2009
  • Case

Wolf Elmore Brewer, Inc.

By: John A. Davis
This case describes how Alex Wolf, the founder of a small architecture and urban planning firm based in Portland, Oregon, decides to offer partnership to two trusted colleagues, and then how strains develop in their relationship. It asks what can be done to improve... View Details
Keywords: Business Startups; Interpersonal Communication; Entrepreneurship; Partners and Partnerships; Conflict Management
Citation
Find at Harvard
Related
Davis, John A. "Wolf Elmore Brewer, Inc." Harvard Business School Case 809-098, January 2009.
  • May 2008
  • Supplement

Dove: Evolution of a Brand - Advertising Supplement

By: John A. Deighton
Keywords: Advertising; Brands and Branding; Beauty and Cosmetics Industry
Citation
Related
Deighton, John A. "Dove: Evolution of a Brand - Advertising Supplement." Harvard Business School Video Supplement 508-704, May 2008.
  • April 2008
  • Teaching Note

Dove: Evolution of a Brand (TN)

By: John A. Deighton
Teaching Note for [508-047]. View Details
Keywords: Consumer Products Industry; Beauty and Cosmetics Industry
Citation
Purchase
Related
Deighton, John A. "Dove: Evolution of a Brand (TN)." Harvard Business School Teaching Note 508-109, April 2008.
  • ←
  • 48
  • 49
  • …
  • 63
  • 64
  • →

Are you looking for?

→Search All HBS Web
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.