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- All HBS Web
(1,829)
- News (351)
- Research (1,279)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,027)
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- July 1997
- Article
Choice in Computer-Mediated Environments
By: John A. Deighton
Deighton, John A. "Choice in Computer-Mediated Environments." Marketing Letters 8, no. 3 (July 1997).
- Article
Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies
By: John A. Deighton
The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google... View Details
Keywords: Data Science; Digital Marketing; Marketing; Internet and the Web; Analytics and Data Science; Disruption
Deighton, John A. "Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies." Journal of Advertising Research 57, no. 4 (December 2017): 357–361.
- February 25, 2016
- Article
The Hodgepodge Principle in U.S. Privacy Policy
By: John A. Deighton
Data, says Professor Lawrence Summers, is the new oil, "a hugely valuable asset essential to economic life." Personal data, the kind of data that invites thoughts of privacy, is a big part of that. The European Union saw this economic fuel source coming long ago and... View Details
Keywords: Data; Privacy; Technology; Big Data; Personal Data; Marketing; Information Technology; Analytics and Data Science
Deighton, John A. "The Hodgepodge Principle in U.S. Privacy Policy." Harvard Law and Policy Review Blog (March 2, 2016). http://harvardlpr.com/2016/03/02/the-hodgepodge-principle-in-us-privacy-policy/.
- 22 Oct 2011
- Conference Presentation
Principles and Practices of Long-Term Family Success
By: John A. Davis
- September 2007
- Exercise
Values Concerning Inheritance Worksheet
By: John A. Davis
Outlines several questions that address core issues in planning for inheritance. Appropriate for all families, no matter what assets they have to pass to heirs. View Details
Keywords: Assets; Management Succession; Family Business; Family and Family Relationships; Planning; Value
Davis, John A. "Values Concerning Inheritance Worksheet." Harvard Business School Exercise 808-071, September 2007.
- August 2006 (Revised July 2007)
- Background Note
Governance of the Family Business Owners
By: John A. Davis
Reviews the principal ways in which the owners of a family business achieve their governance objectives of a suitable identity and sensible direction and the discipline to achieve these. Covers the responsibilities and rights of owners, plus governance procedures,... View Details
Keywords: Family Business; Corporate Governance; Governing Rules, Regulations, and Reforms; Goals and Objectives; Family Ownership
Davis, John A. "Governance of the Family Business Owners." Harvard Business School Background Note 807-021, August 2006. (Revised July 2007.)
- August 2006 (Revised July 2007)
- Background Note
Fundamentals of Family Business System Governance
By: John A. Davis
Reviews the purposes and ingredients in the governance (or steering) of a family business system. Explores at a high level the governance of the family business, its owners, and the family. Focuses on how these governance structures, processes, plans, and agreements... View Details
Keywords: Family Business; Corporate Governance; Governing Rules, Regulations, and Reforms; Family Ownership
Davis, John A. "Fundamentals of Family Business System Governance." Harvard Business School Background Note 807-019, August 2006. (Revised July 2007.)
- July 2002
- Teaching Note
Anderson Steel Service, Inc., TN
By: John A. Davis
Teaching Note for (9-899-011). View Details
Keywords: Steel Industry
- June 2001
- Case
DoubleClick Buys Abacus (B)
By: John A. Deighton
Supplements the (A) case. View Details
Keywords: Advertising Industry
Deighton, John A. "DoubleClick Buys Abacus (B)." Harvard Business School Case 501-085, June 2001.
- August 1999 (Revised January 2002)
- Case
Brita Products Company, The
By: John A. Deighton
Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details
Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States
Deighton, John A. "Brita Products Company, The." Harvard Business School Case 500-024, August 1999. (Revised January 2002.) (request a courtesy copy.)
- August 1995 (Revised October 1996)
- Case
IDS Financial Services (Condensed)
By: John A. Deighton
Highlights the decision that must be made on balancing customer acquisition and retention and de-emphasizing the structural issues involved in administering the independent contractor sales force. View Details
Keywords: Customers; Customer Focus and Relationships; Decisions; Corporate Governance; Salesforce Management; Financial Services Industry
Deighton, John A. "IDS Financial Services (Condensed)." Harvard Business School Case 596-045, August 1995. (Revised October 1996.) (request a courtesy copy.)
- November 1977
- Article
Nutrition and the American Consumer: A Survey of Interest Groups
By: J. Quelch and A. Clayton
- Teaching Interest
Overview
By: John A. Deighton
I teach about the ecosystem of big data, the role of data in advertising and creative industries, and customer management and personal privacy in an era of individual addressability. View Details
- Teaching Interest
Digital Marketing Strategy
By: John A. Deighton
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Research Summary
Personal Data in Marketing
By: John A. Deighton
Between 10% and 20% of all marketing activity in the United States, and a smaller proportion internationally, relies on data about individuals, whether personally identifying or pseudonomized. These data flow across a system of established and emerging firms operating... View Details
- May 2016
- Article
In Support of Consumer-based Strategy Research
By: John A. Deighton
Deighton, John A. "In Support of Consumer-based Strategy Research." Journal of the Academy of Marketing Science 44, no. 3 (May 2016): 288–289. (Commentary.)
- January 2009
- Case
Wolf Elmore Brewer, Inc.
By: John A. Davis
This case describes how Alex Wolf, the founder of a small architecture and urban planning firm based in Portland, Oregon, decides to offer partnership to two trusted colleagues, and then how strains develop in their relationship. It asks what can be done to improve... View Details
Keywords: Business Startups; Interpersonal Communication; Entrepreneurship; Partners and Partnerships; Conflict Management
Davis, John A. "Wolf Elmore Brewer, Inc." Harvard Business School Case 809-098, January 2009.
- May 2008
- Supplement
Dove: Evolution of a Brand - Advertising Supplement
By: John A. Deighton
Deighton, John A. "Dove: Evolution of a Brand - Advertising Supplement." Harvard Business School Video Supplement 508-704, May 2008.
- April 2008
- Teaching Note
Dove: Evolution of a Brand (TN)
By: John A. Deighton
Teaching Note for [508-047]. View Details