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(1,812)
- News (352)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,030)
Show Results For
- All HBS Web
(1,812)
- News (352)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,030)
- Article
Country Managers in Transitional Economies: The Case of Vietnam
By: John A. Quelch and Christine Dinh-Tan
Quelch, John A., and Christine Dinh-Tan. "Country Managers in Transitional Economies: The Case of Vietnam." Business Horizons 41, no. 4 (July–August 1998): 34–40.
- Article
Can Sales Promotion Go Global?
By: Kamran Kashani and John A. Quelch
Kashani, Kamran, and John A. Quelch. "Can Sales Promotion Go Global?" Business Horizons 33, no. 3 (May–June 1990): 37–43.
- Article
In Defense of Price Promotion
By: Paul Farris and John A. Quelch
Farris, Paul, and John A. Quelch. "In Defense of Price Promotion." MIT Sloan Management Review 29, no. 1 (Fall 1987): 63–70.
- Article
Consumer Promotions in Service Marketing
By: Christopher Lovelock and John A. Quelch
Lovelock, Christopher, and John A. Quelch. "Consumer Promotions in Service Marketing." Business Horizons 26, no. 3 (May–June 1983): 66–75.
- 01 Sep 2016
- News
Advancing the Vision for HBS
people — provides us with the unique opportunity to leverage our collective impact and effect positive change in the world. —John B. Hess Campaign Chair John B. Hess (MBA 1977), Campaign Cochairs Mark E. Nunnelly (MBA 1984) and Mark View Details
- June 2018
- Teaching Note
Forta Furniture: International Expansion (Brief Case)
By: John A. Quelch and Karthik Easwar
Teaching Note for HBS No. 918-547. View Details
- May 2018
- Teaching Note
Sagacity Tea: What Direction for Growth? (Brief Case)
By: John A. Quelch and Amy Handlin
Teaching Note for HBS No. 918-527. View Details
- June 2017
- Case
Wells Fargo & Co.: Respect Your Customers (A)
By: John A. Quelch and Irene Lu
Quelch, John A., and Irene Lu. "Wells Fargo & Co.: Respect Your Customers (A)." Harvard Business School Case 517-131, June 2017.
- May 2015 (Revised September 2015)
- Case
AIP Healthcare Japan: Investing in Japan's Retirement Home Market
By: John A. Quelch and Qing Xia
The CEO of a health care-based REIT is considering alternative nursing home investment strategies. Students must consider macro-industry trends, scale and scope issues and consumer segmentation data in making their recommendations. View Details
Keywords: Health Care; Health Care Services; REIT; Marketing; Investment; Health Care and Treatment; Segmentation; Accommodations Industry; Health Industry; Real Estate Industry; Japan
Quelch, John A., and Qing Xia. "AIP Healthcare Japan: Investing in Japan's Retirement Home Market." Harvard Business School Case 515-102, May 2015. (Revised September 2015.)
- January 2014
- Supplement
CleanSpritz, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Alisa Zalosh
- July 2013
- Supplement
Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? Spreadsheet for Students (Brief Case)
By: John A. Quelch and Diane Badame
- July 2013
- Teaching Note
Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? (Brief Case)
By: John A. Quelch and Diane Badame
- October 2011 (Revised March 2012)
- Supplement
Cottle-Taylor: Expanding the Oral Care Group in India, Faculty Spreadsheet (Brief Case)
By: John A. Quelch and Alisa Zalosh
- June 2011
- Supplement
Reed Supermarkets: A New Wave of Competitors, Faculty Spreadsheet (Brief Case)
By: John A. Quelch and Carole Carlson
- June 2011
- Supplement
Reed Supermarkets: A New Wave of Competitors, Spreadsheet Supplement (Brief Case)
By: John A. Quelch and Carole Carlson
- June 2010 (Revised July 2011)
- Supplement
Classic Knitwear and Guardian: A Perfect Fit? Instructor's Spreadsheet (Brief Case)
By: John A. Quelch and Patricia Girardi
- January 2011
- Teaching Note
Clean Edge Razor: Splitting Hairs in Product Positioning (Brief Case)
By: John A. Quelch and Heather Beckham
Teaching Note for 4249 View Details
- July 2010
- Teaching Note
Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)
By: John A. Quelch and Heather Beckham
Teaching note to case #4240. View Details
- May 2009 (Revised December 2009)
- Case
Reliance Baking Soda: Optimizing Promotional Spending
By: John A. Quelch and Heather Beckham
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past... View Details
Keywords: Communication Strategy; Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Advertising; Product Marketing; Budgets and Budgeting; Sales; Consumer Products Industry
Quelch, John A., and Heather Beckham. "Reliance Baking Soda: Optimizing Promotional Spending." Harvard Business School Brief Case 094-127, May 2009. (Revised December 2009.)