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- News (350)
- Research (1,280)
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- Faculty Publications (1,025)
Show Results For
-
All HBS Web
(1,811)
- News (350)
- Research (1,280)
- Events (3)
- Multimedia (17)
- Faculty Publications (1,025)
- February 1995 (Revised September 1996)
- Supplement
Braas GmbH (C)
By: John A. Quelch and Carin-Isabel Knoop
Quelch, John A., and Carin-Isabel Knoop. "Braas GmbH (C)." Harvard Business School Supplement 595-043, February 1995. (Revised September 1996.)
- January–February 1996
- Article
Brands Versus Private Labels: Fighting to Win
By: John A. Quelch and David Harding
Quelch, John A., and David Harding. "Brands Versus Private Labels: Fighting to Win." Harvard Business Review 74, no. 1 (January–February 1996): 99–109.
- 1985
- Chapter
Achieving System Cooperation in Developing the Market for Consumer Videotex
By: John A. Quelch and George Yip
Quelch, John A., and George Yip. "Achieving System Cooperation in Developing the Market for Consumer Videotex." In Marketing in an Electronic Age, edited by Robert D. Buzzell, 279–307. Boston, MA: Harvard Business School Press, 1985.
- June 1981
- Article
Communications Strategy for the Nation-State
By: R. S. Tedlow and John A. Quelch
Keywords:
Communication
Tedlow, R. S., and John A. Quelch. "Communications Strategy for the Nation-State." Public Relations Journal 37, no. 6 (June 1981): 22–25.
- April 2020
- Teaching Note
Promoting Land and Nature Jerky (Brief Case)
By: John A. Quelch and Katherine B. Hartman
Teaching Note for HBS No. 920-563.
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- May 2019
- Supplement
Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Katherine B. Hartman
- May 2019
- Supplement
Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Spreadsheet for Students (Brief Case)
By: John A. Quelch and Katherine B. Hartman
- 2016
- Book
Building a Culture of Health: A New Imperative for Business
By: John A. Quelch and Emily C. Boudreau
This ambitious volume sets out to understand how every company impacts public health and introduces a robust model, rooted in organizational and scientific knowledge, for companies committed to making positive contributions to health and wellness. Focusing on four...
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Quelch, John A., and Emily C. Boudreau. Building a Culture of Health: A New Imperative for Business. SpringerBriefs in Public Health. Springer, 2016.
- October 2008
- Article
Can China Manage Its Image?
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Can China Manage Its Image?" Criticaleye 17 (October 2008): 16–20.
- December 2004
- Article
Politics Meets Marketing In America's Presidential Race
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Politics Meets Marketing In America's Presidential Race." Criticaleye (December 2004).
- June 2016
- Case
Building a Culture of Health
By: John A. Quelch and Emily C. Boudreau
Quelch, John A., and Emily C. Boudreau. "Building a Culture of Health." Harvard Business School Case 516-073, June 2016.
- May 2015 (Revised May 2017)
- Case
Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
By: John A. Quelch and Margaret L. Rodriguez
In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion...
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Keywords:
New Product Management;
Consumer Segmentation;
Global Marketing;
Corporate Social Responsibility;
Healthcare;
Sustainability;
Health Care and Treatment;
Environmental Sustainability;
Marketing;
Segmentation;
Product Development;
Product Launch;
Corporate Social Responsibility and Impact;
Product Positioning;
Consumer Products Industry;
Brazil;
United States
Quelch, John A., and Margaret L. Rodriguez. "Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste." Harvard Business School Case 515-050, May 2015. (Revised May 2017.)
- March 2014 (Revised December 2014)
- Case
Vision 2020: Takeda and the Vaccine Business
By: John A. Quelch and Margaret L. Rodriguez
In 2014, Yasuchika Hasegawa was orchestrating the transformation of Takeda from a Japanese pharmaceutical company with a global footprint into a global company with a Japanese heritage. A 33-year veteran of Takeda, Hasegawa-san was appointed president of Takeda in 2003...
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Keywords:
Health Care;
Global;
NGO;
Public Health;
Japan;
GSK;
Vaccine;
Supply Chain;
Market Entry;
Health;
Health Care and Treatment;
Trade;
Market Entry and Exit;
Global Strategy;
Health Industry;
Pharmaceutical Industry
Quelch, John A., and Margaret L. Rodriguez. "Vision 2020: Takeda and the Vaccine Business." Harvard Business School Case 514-084, March 2014. (Revised December 2014.)
- January 2014 (Revised February 2014)
- Teaching Note
Rana Plaza: Workplace Safety In Bangladesh (A) and (B)
By: John A. Quelch and Margaret L. Rodriguez
On April 24, 2013 the Rana Plaza factory building collapsed in Dhaka, the capital of Bangladesh. Over 1,100 people were killed in the worst industrial accident since the Union Carbide plant gas leak in Bhopal, India. Most of the victims worked for garment factories,...
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- September 2013 (Revised June 2014)
- Supplement
Rana Plaza: Workplace Safety in Bangladesh (B)
By: John A. Quelch and Margaret L. Rodriguez
In the aftermath of the Rana Plaza building collapse, a group of international retailers and labor unions partnered to create a proposal for more stringent inspections and enforcement of safety standards in Bangladesh garment factories. The proposal was met by...
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Keywords:
Retail Trade;
Corporate Social Responsibility;
Apparel;
Bangladesh;
Worker Safety;
Government And Business;
International Business;
Apparel and Accessories Industry;
Bangladesh
Quelch, John A., and Margaret L. Rodriguez. "Rana Plaza: Workplace Safety in Bangladesh (B)." Harvard Business School Supplement 514-035, September 2013. (Revised June 2014.)
- 2012
- Book
All Business is Local: Why Place Matters More Than Ever in a Global, Virtual World
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. All Business is Local: Why Place Matters More Than Ever in a Global, Virtual World. New York: Portfolio/Penguin, 2012.
- May 2010
- Supplement
Flare Fragrances Company, Inc.: Analyzing Growth Opportunities, Spreadsheet Supplement (Brief Case)
By: John A. Quelch and Lisa D. Donovan
- May 2000
- Teaching Note
AT&T USADirect In-Language Service: India TN
By: John A. Quelch and V. Kasturi Rangan
Teaching Note for (9-596-013).
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- Article
Does the Customer Come First in Your Boardroom?
By: John A. Quelch and Gail J. McGovern
Quelch, John A., and Gail J. McGovern. "Does the Customer Come First in Your Boardroom?" Leader to Leader, no. 35 (Winter 2005): 28–32.
- 1997
- Article
Business-to-Business Market Making on the Internet
By: Lisa R. Klein and John A. Quelch
Klein, Lisa R., and John A. Quelch. "Business-to-Business Market Making on the Internet." International Marketing Review 14, no. 5 (1997): 345–361.