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(1,811)
- News (352)
- Research (1,280)
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- Faculty Publications (1,029)
Show Results For
- All HBS Web
(1,811)
- News (352)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,029)
- Article
An Exploration of Marketing's Impact on Society: A Perspective Linked to Democracy
By: John A. Quelch and Katherine Jocz
The authors propose a political theory perspective for examining the impact of the modern aggregate marketing system on consumer welfare and society. Specifically, they suggest that the benefits marketing delivers to consumers are similar to the conditions required for... View Details
Quelch, John A., and Katherine Jocz. "An Exploration of Marketing's Impact on Society: A Perspective Linked to Democracy." Journal of Public Policy & Marketing 27, no. 2 (Fall 2008): 202–206.
- August 2007 (Revised September 2008)
- Case
Marketing the "$100 Laptop" (A)
By: John A. Quelch and Carin-Isabel Knoop
In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide... View Details
Keywords: Venture Capital; Internet and the Web; Information Technology; Product Development; Technological Innovation; Nonprofit Organizations; Marketing Strategy; Information Infrastructure; Developing Countries and Economies; Manufacturing Industry; Information Technology Industry; Computer Industry; Cambridge
Quelch, John A., and Carin-Isabel Knoop. Marketing the "$100 Laptop" (A). Harvard Business School Case 508-024, August 2007. (Revised September 2008.)
- August 2007 (Revised April 2008)
- Case
McDonald's
By: John A. Quelch and Kerry Herman
Quelch, John A., and Kerry Herman. "McDonald's." Harvard Business School Case 508-025, August 2007. (Revised April 2008.)
- 1987
- Book
Advertising and Promotion Management: A Manager's Guide to Theory & Practice
By: Paul Farris and John A. Quelch
- Article
Country Managers in Transitional Economies: The Case of Vietnam
By: John A. Quelch and Christine Dinh-Tan
Quelch, John A., and Christine Dinh-Tan. "Country Managers in Transitional Economies: The Case of Vietnam." Business Horizons 41, no. 4 (July–August 1998): 34–40.
- Article
Can Sales Promotion Go Global?
By: Kamran Kashani and John A. Quelch
Kashani, Kamran, and John A. Quelch. "Can Sales Promotion Go Global?" Business Horizons 33, no. 3 (May–June 1990): 37–43.
- Article
In Defense of Price Promotion
By: Paul Farris and John A. Quelch
Farris, Paul, and John A. Quelch. "In Defense of Price Promotion." MIT Sloan Management Review 29, no. 1 (Fall 1987): 63–70.
- Article
Consumer Promotions in Service Marketing
By: Christopher Lovelock and John A. Quelch
Lovelock, Christopher, and John A. Quelch. "Consumer Promotions in Service Marketing." Business Horizons 26, no. 3 (May–June 1983): 66–75.
- 01 Sep 2009
- News
Noted & Quoted
Michael Porter on health-care reform strategy (New England Journal of Medicine, July 9, 2009). “There are relatively fewer and fewer consumers willing to pay a premium or suffer a deficit in product quality in order to be patriotic and buy American.” — Professor View Details
- June 1981
- Article
Communications Strategy for the Nation-State
By: R. S. Tedlow and John A. Quelch
Keywords: Communication
Tedlow, R. S., and John A. Quelch. "Communications Strategy for the Nation-State." Public Relations Journal 37, no. 6 (June 1981): 22–25.
- April 2020
- Teaching Note
Promoting Land and Nature Jerky (Brief Case)
By: John A. Quelch and Katherine B. Hartman
Teaching Note for HBS No. 920-563. View Details
- May 2019
- Supplement
Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Katherine B. Hartman
- May 2019
- Supplement
Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Spreadsheet for Students (Brief Case)
By: John A. Quelch and Katherine B. Hartman
- 2016
- Book
Building a Culture of Health: A New Imperative for Business
By: John A. Quelch and Emily C. Boudreau
This ambitious volume sets out to understand how every company impacts public health and introduces a robust model, rooted in organizational and scientific knowledge, for companies committed to making positive contributions to health and wellness. Focusing on four... View Details
Quelch, John A., and Emily C. Boudreau. Building a Culture of Health: A New Imperative for Business. SpringerBriefs in Public Health. Springer, 2016.
- October 2008
- Article
Can China Manage Its Image?
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Can China Manage Its Image?" Criticaleye 17 (October 2008): 16–20.
- December 2004
- Article
Politics Meets Marketing In America's Presidential Race
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Politics Meets Marketing In America's Presidential Race." Criticaleye (December 2004).
- June 2016
- Case
Building a Culture of Health
By: John A. Quelch and Emily C. Boudreau
Quelch, John A., and Emily C. Boudreau. "Building a Culture of Health." Harvard Business School Case 516-073, June 2016.
- May 2015 (Revised May 2017)
- Case
Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
By: John A. Quelch and Margaret L. Rodriguez
In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details
Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States
Quelch, John A., and Margaret L. Rodriguez. "Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste." Harvard Business School Case 515-050, May 2015. (Revised May 2017.)
- March 2014 (Revised December 2014)
- Case
Vision 2020: Takeda and the Vaccine Business
By: John A. Quelch and Margaret L. Rodriguez
In 2014, Yasuchika Hasegawa was orchestrating the transformation of Takeda from a Japanese pharmaceutical company with a global footprint into a global company with a Japanese heritage. A 33-year veteran of Takeda, Hasegawa-san was appointed president of Takeda in 2003... View Details
Keywords: Health Care; Global; NGO; Public Health; Japan; GSK; Vaccine; Supply Chain; Market Entry; Health; Health Care and Treatment; Trade; Market Entry and Exit; Global Strategy; Health Industry; Pharmaceutical Industry
Quelch, John A., and Margaret L. Rodriguez. "Vision 2020: Takeda and the Vaccine Business." Harvard Business School Case 514-084, March 2014. (Revised December 2014.)
- January 2014 (Revised February 2014)
- Teaching Note
Rana Plaza: Workplace Safety In Bangladesh (A) and (B)
By: John A. Quelch and Margaret L. Rodriguez
On April 24, 2013 the Rana Plaza factory building collapsed in Dhaka, the capital of Bangladesh. Over 1,100 people were killed in the worst industrial accident since the Union Carbide plant gas leak in Bhopal, India. Most of the victims worked for garment factories,... View Details