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  • All HBS Web  (2,436)
    • People  (4)
    • News  (526)
    • Research  (1,712)
    • Events  (16)
    • Multimedia  (20)
  • Faculty Publications  (1,315)
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  • Web

Seminars & Conferences - Faculty & Research

Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students More Local Events Local Community Events Harvard Wyss institute- upcoming events Berkman Center for Internet and... View Details
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instructions on using EndNote with Harvard resources. Additional help can be found on the EndNote Online User Manual and on YouTube. Please note that saving files to an EndNote compatible... View Details
  • 12 Mar 2006
  • Research & Ideas

New Research Explores Multi-Sided Markets

Internet has spawned many two-sided platforms, and all the software platforms that run our computers, PDAs, and mobile phones have only emerged recently. Q: You note in your research that in many multi-sided markets, one side of the... View Details
Keywords: by Sean Silverthorne; Technology
  • 14 Sep 2021
  • Blog Post

Top 5 Myths About HBS

your question, is an HBS interview hard to prepare for? I would say yes in the sense that you can't go to the internet and download the 10 questions that HBS is going to ask you. If you googled "HBS interview questions" then you'll... View Details
  • 19 Jan 2015
  • Research & Ideas

Is Wikipedia More Biased Than Encyclopædia Britannica?

questions. "The Internet makes it so easy for people to aggregate; some scholars worry that people will self-select into groups with a similar ideology," says Zhu. As a result, the Internet may lead to more... View Details
Keywords: by Michael Blanding; Publishing
  • July 2016
  • Case

Spotify

By: Anita Elberse and Alexandre de Pfyffer
In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalogue from Spotify's music streaming service. Is it time for Spotify to reconsider... View Details
Keywords: Entertainment; Marketing; Superstar; Music; Entertainment Marketing; Media; Digital Technology; Creative Industries; Product Portfolio Management; General Management; Management; Strategy; Internet and the Web; Open Source Distribution; Creativity; Music Entertainment; Product Marketing; Music Industry
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Elberse, Anita, and Alexandre de Pfyffer. "Spotify." Harvard Business School Case 516-046, July 2016.
  • August 2014 (Revised October 2014)
  • Case

Beyoncé

By: Anita Elberse and Stacie Smith
In December 2013, music superstar Beyoncé is about to surprise her fans with the release of her self-titled album. The team at her company Parkwood Entertainment, which general manager Lee Anne Callahan-Longo described as "a management, music, and production company... View Details
Keywords: Marketing; Beyoncé; Internet and the Web; Music Entertainment; Distribution Channels; Product Launch; Music Industry
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Elberse, Anita, and Stacie Smith. "Beyoncé." Harvard Business School Case 515-036, August 2014. (Revised October 2014.)
  • Web

Seminars & Conferences - Faculty & Research

Entrepreneurial Management Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students More Local Events Local Community Events Harvard Wyss institute- upcoming events Berkman Center for Internet and Society-... View Details
  • 25 Jun 2024
  • Research & Ideas

How Transparency Sped Innovation in a $13 Billion Wireless Sector

Many businesses are loath to share proprietary information with others, fearing it will undercut their long-term financial prospects. They view openness as a threat to innovation. But a new years-long study of the wireless router industry shows that businesses that are... View Details
Keywords: by Jay Fitzgerald; Technology
  • 01 Oct 1999
  • News

Banking on Success

Manhattan. "I am very proud of what she has accomplished," he says. "After working when I was in business school and then raising the kids, she pursued a goal that most people would have thought unattainable. She loves practicing medicine." How would you describe the... View Details
Keywords: Deborah E. Blagg
  • January 2021 (Revised March 2021)
  • Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)

    Benson P. Shapiro

    Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

    Keywords: internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet
    • 04 Oct 2011
    • Working Paper Summaries

    Reviews, Reputation, and Revenue: The Case of Yelp.com

    Keywords: by Michael Luca; Food & Beverage
    • 31 Aug 2007
    • Working Paper Summaries

    Exclusivity and Control

    Keywords: by Andrei Hagiu & Robin S. Lee; Entertainment & Recreation
    • 30 Mar 2003
    • Research & Ideas

    The Future of IT Consulting

    Johnston: Your research refers to the PC in the 80's and the Internet in the 90's as triggers of explosive growth for the IT consulting industry. Have you identified a third trigger for this decade? Nolan and Bennigson: The trigger in... View Details
    Keywords: by Sarah Jane Johnston; Consulting
    • September 2011
    • Article

    The Labor Illusion: How Operational Transparency Increases Perceived Value

    By: Ryan W. Buell and Michael I. Norton
    A ubiquitous feature of even the fastest self-service technology transactions is the wait. Conventional wisdom and operations theory suggests that the longer people wait, the less satisfied they become; we demonstrate that due to what we term the labor illusion, when... View Details
    Keywords: Internet and the Web; Perception; Valuation; Service Delivery; Consumer Behavior; Performance Effectiveness; Customer Satisfaction; Service Industry
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    Buell, Ryan W., and Michael I. Norton. "The Labor Illusion: How Operational Transparency Increases Perceived Value." Management Science 57, no. 9 (September 2011): 1564–1579.
    • 06 Oct 2003
    • Research & Ideas

    The Problem with Hedge Funds

    in the Internet and telecom bubbles. Those who have money left, or who have new savings coming in and are seeking investments have heard that hedge funds have done well. For example, they've heard that Julian Robertson's Tiger Fund has... View Details
    Keywords: by D. Quinn Mills

      Joseph B. Lassiter

      Joe is the Senator John Heinz Professor of Management Practice in Environmental Management, Retired. He focuses on one of the world’s most pressing problems: developing clean, secure and carbon-neutral supplies of reliable, low-cost energy all around the world. He... View Details

      Keywords: internet; internet; internet; internet; internet; internet; internet; internet
      • 31 Jul 2012
      • Working Paper Summaries

      Investment Incentives in Proprietary and Open-Source Two-Sided Platforms

      Keywords: by Ramon Casadesus-Masanell & Gastón Llanes
      • 02 Dec 2002
      • Research & Ideas

      The Secret of How Microsoft Stays on Top

      attractive alternatives to Microsoft technologies as they did when the Internet first emerged—it's not long before the tools division starts to hear about it.—Marco Iansiti and Alan MacCormack We also evaluated Microsoft's response to a... View Details
      Keywords: by Sean Silverthorne
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