Influencer Marketing - Publications - Faculty & Research

09 Jun 2009
First Look

First Look: June 9

Working PapersSocial Influence Given (Partially) Deliberate Matching: Career Imprints in the Creation of Academic Entrepreneurs Authors:Pierre Azoulay, Christopher C. Liu, and Toby E. Stuart Abstract Actors often match with associates... View Details

Keywords: Martha Lagace

26 Mar 2012
Research & Ideas

What Neuroscience Tells Us About Consumer Desire

or even how much they will pay for an item. But they aren't very good at accessing where that value comes from, or how and when it is influenced by factors like store displays or brands.” Most humans are a little more complicated than... View Details

Keywords: by Carmen Nobel; Consumer Products

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

distribution channels tend to exhibit a strong inertia. Of all the elements of a company's marketing strategy, distribution channels are perhaps the hardest to change. Three primary factors explain why: 1. Any change in distribution... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

01 Mar 2019
News

Action Plan: Fruit of the Vine

Valley. Knudsen blends its wines from the highest quality blocks of grapes. What makes a good grape? Elevation influences the fruit’s sugar content (measured in “brix”), notes Knudsen Cowles: Those with optimal sugar levels for the... View Details

Keywords: Ryan Jones

13 Aug 2007
Research & Ideas

The Dark Side of Trust

trusted employees and the opportunities that come with bringing in fresh talent. Q: What are you working on next? A: I continue to investigate how factors beyond the market influence strategic decisions. In... View Details

Keywords: by Sean Silverthorne; Service

24 Jun 2013
Research & Ideas

Is Your iPhone Turning You Into a Wimp?

an average of 58 minutes per day on their smartphones, according to a recent report from Experian Marketing Services. Talking accounts for only 26 percent of that time. The other 73 percent is devoted to texting, e-mail, social... View Details

Keywords: by Carmen Nobel; Technology; Consumer Products

24 Apr 2014
News

Leaders must be strategists first

behavioral aspects of leading a firm—building organizations and influencing people. Montgomery wants to change that approach, teaching leaders to ask the question, What will this firm be, and why will it matter? Although a company may... View Details

01 Mar 2008
News

Faculty Books

in entrepreneurship, the historical origins of "born global" companies; the importance of networks in new international market development; the role of public policy in shaping cross-border entrepreneurial activity; and the effect of... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

07 Oct 2024
News

On the Move: Nikos Bartzoulianos (MBA 2008)

After nearly nine years in a series of marketing and strategy roles at Samsung—where he logged approximately 2.5 million air miles and earned status as a “permanent resident” of Korea—Nikos Bartzoulianos (MBA 2008) made the leap to Electrolux Group Chief Marketing... View Details

Web

Global Entrepreneurship - Course Catalog

understanding of what factors likely influence success and failure. Many startups in developed ecosystems eventually enter other markets and understanding constraints can aid this expansion. Additionally,... View Details

05 Jan 2009
Research & Ideas

Most Popular Articles and Working Papers 2008

professor Michael I. Norton and colleagues Elizabeth W. Dunn and Lara B. Aknin, described in the journal Science, looks into how and why spending money on others promotes happiness. Norton explains more in this Q&A. 7. Marketing Your... View Details

Keywords: by Staff

Web

Global Reach | Baker Library

Global Reach Businessmen and governments in nearly all countries have recognized the need for capable administrators, trained to act in a complex, fast-changing, and increasingly interdependent world, as the best means of assuring economic strength. Above quote from... View Details

03 Mar 2014
Research & Ideas

Facebook’s Future

soar. While all this is happening, Facebook's marketing influence will accelerate dramatically, providing a growing revenue stream for the company. When Facebook first started it was no more than a mechanism... View Details

Keywords: by Mikolaj Piskorski

Web

GlobalData Disruptor | Baker Library

GlobalData Disruptor Market research database covering technology disruption across multiple industries. Read More GlobalData's Disruptor database covers technology focused innovations, trends, consumer insights and venture capital... View Details

26 Mar 2007
Research & Ideas

Learning from Failed Political Leadership

permit. Business executives will immediately recognize this as the standard corporate approach to strategy and operations in the market place. This is why a book which investigates American foreign policy for the decades ahead is not... View Details

Keywords: by Martha Lagace

27 Jun 2024
Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

humans but do influence the behavior of LLMs. Marketers could use such machine-learning techniques to determine the best strategic text strings to include in their product information pages for desired... View Details

Keywords: by Ben Rand; Technology

19 Feb 2014
Research & Ideas

Racist Umpires and Monetary Ministers

the effect is small—averaging about one pitch a game—it is consistent and statistically significant, ruling out simple human error. A pitcher's race may influence how an umpire calls balls and strikes. Photo: iStockPhoto What was more... View Details

Keywords: by Michael Blanding; Sports; Information; Publishing

17 Sep 2001
Research & Ideas

Is There Help for the Big Ticket Buyer?

important buying episodes. JCR has had a significant effect on the teaching and research directions of marketing departments and on the marketing strategies of major consumer product firms. My vision of... View Details

Keywords: by Max H. Bazerman

01 Dec 2012
News

Shareholders' Value?

short-term investors: A market of buy-and-hold investors wouldn't be very useful. However, a market composed of mostly short-termers presents its own problems, and today they have too much impact on the... View Details

25 May 2016
News

A Focus on Sustainability

improving the sustainability of our planet, Ferenbach believes that the best way to make progress in this arena is to work with—not against—business and government. “The vast majority of the economy is private. It is markets that View Details

Publications