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Show Results For
- All HBS Web
(12,924)
- People (16)
- News (5,990)
- Research (2,983)
- Events (277)
- Multimedia (1,044)
- Faculty Publications (955)
- February 2010 (Revised March 2012)
- Case
Harvard Business School Executive Education: Balancing Online and Offline Marketing
By: John A. Deighton and Leora Kornfeld
How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details
Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry
Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)
- 29 Sep 2022
- Podcast
Harvard Business School Professor Ranjay Gulati Introduces Deep Purpose Podcast
Deep Purpose is a series of captivating conversations with Harvard Business School Professor Ranjay Gulati and top global CEOs about how courageous leaders unlock potential, proving that vast performance gains–and vital social benefits–are the payoffs when firms get... View Details
- 21 Nov 2024
- News
Harvard Hires 8 New Climate Faculty Across FAS, Graduate Schools
- 25 Oct 2020
External Partner Event: Harvard Business School Club of Japan Seminar
COVID-19 triggered the new-normal society with deep impact to a broad range of industries and daily living. The HBS MBA experience is well-known for close knit relationships emphasizing the importance of live debate with fellow colleagues. How does COVID shape the MBA... View Details
- 10 Apr 2014
- HBS Seminar
Ryan Raffaelli & Eric Van den Steen, Harvard Business School
- Web
How to Apply | Social Enterprise | Harvard Business School
Eligibility & Criteria Awards How to Apply Past Projects Application Process Students submit one Social Enterprise Independent Project Reimbursement Grant Application form per team, which includes a detailed program budget that will be used to determine the grant award... View Details
- Web
Eligibility & Criteria | Social Enterprise | Harvard Business School
Eligibility & Criteria Awards How to Apply Past Projects Program Eligibility To be eligible for the grant program students must: Be a second-year HBS student Be formally enrolled in an Independent Project for academic credit during the Fall or Spring term. If you are... View Details
- Web
Investing in Change | Social Enterprise | Harvard Business School
Investing in Change Chuck Recorr Job Title Philanthropist Location Raleigh, NC Topics Nonprofit Strategy & Governance More Impact Stories A Pathway to Pursue Aspirations Mizuho Kanai 2018 While Mizuho Kanai (MBA 2018) was fulfilling her summer internship at NPR, her... View Details
- Web
A Life’s Work | Social Enterprise | Harvard Business School
A Life’s Work Gerald Chertavian (MBA 1992) realized what he wanted to do with his life when he was just 21 years old. Having volunteered as a Big Brother while working at Chemical Bank in New York City, he saw firsthand the need for a program that would bridge the gap... View Details
- Web
Bankruptcy | Baker Library | Bloomberg Center | Harvard Business School
mortgage assets on our balance sheet was a big problem, regardless of any quality or hedging arguments that might be made.” [16] Glen Le Lievre, "Too big to fail." The Wall Street Journal Cartoon Collection, Baker Library, Harvard... View Details