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- All HBS Web
(2,222)
- People (6)
- News (493)
- Research (1,346)
- Events (10)
- Multimedia (9)
- Faculty Publications (699)
- November 2022
- Case
The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales
By: Regina E. Herzlinger and Tiffany Farrell
Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details
Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry
Herzlinger, Regina E., and Tiffany Farrell. "The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales." Harvard Business School Case 323-031, November 2022.
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
social issues unrelated to their core business, ranging from environmental issues to LGBT rights and race relations. In the first study of this phenomenon, we implement two field experiments to provide evidence on how CEO activism can influence public opinions about... View Details
Keywords: Dina Gerdeman
- 10 Apr 2014
- Research & Ideas
John Kotter’s Plan to Accelerate Your Business
change, speed, innovation or agility, go to the new agile network. Book Excerpt Accelerate: Building Strategic Agility for a Faster-Moving World John Kotter Read An Excerpt "The world is moving too fast," Kotter says. "You can't add on a... View Details
Keywords: by Kim Girard
- 25 Mar 2019
- Research & Ideas
The Secret Life of Supply Chains
Like archaeologists digging on a remote hillside, business researchers have unearthed an important segment of the United States economy all but hidden from traditional innovation policy, yet accounting for tens of millions of jobs crucial... View Details
- Web
Redefining Capitalism - Institute For Strategy And Competitiveness
HBS ISC Creating Shared Value CSV Creating Shared Value CSV Explained Emerging Topics CSV in Practice Published CSV Cases CSV Explained CSV Explained The Three Levels of CSV Adding a Social Dimension to Strategy Redefining Capitalism The New Role for View Details
- Web
New Regulations
Government regulations have become more complex and challenging for organizations. However, fair and effective regulations can often generate great value not only for consumers but also for businesses, as they help manage processes and... View Details
- 27 Oct 2009
- First Look
First Look: October 27
to the emerging literature on open and distributed innovation by demonstrating the value of openness, at least narrowly defined by disclosing problems, in removing barriers to entry to non-obvious individuals. We also contribute to the... View Details
Keywords: Martha Lagace
- 18 Mar 2014
- First Look
First Look: March 18
http://dx.doi.org.ezp-prod1.hul.harvard.edu/10.1016/j.socscimed.2014.01.041 August 2013 The Changing Frontier: Rethinking Science and Innovation Policy Innovation and Entrepreneurship in Renewable Energy By:... View Details
Keywords: Sean Silverthorne
- Web
Harvard Environmental Centers - Business & Environment
that address all aspects of the climate crisis. Digital, Data, and Design Institute at Harvard - Climate and Sustainability Impact Lab The mission of the lab is to advance our understanding of how digital transformation and the use of Artificial Intelligence (AI) in... View Details
- 2015
- Book
MOVE: Putting America's Infrastructure Back in the Lead
Americans are stuck. We live with travel delays on congested roads; shipping delays on clogged railways; and delays on repairs, project approvals, and funding due to gridlocked leadership. These delays affect us all, whether you are a daily commuter, a frequent flyer,... View Details
Keywords: United States; Railroad History; Airlines; Airline Industry; Air Transportation; Passenger Transportation; Cities; Urban Planning; Freighting; Change; Leadership; Public Policy; Change Leadership; Public Finance; Infrastructure; Policy; Technological Innovation; Change Management; Leading Change; Urban Development; Project Finance; Entrepreneurship; City; Transportation; Transportation Industry; Shipping Industry; Rail Industry; Air Transportation Industry; United States
Kanter, Rosabeth M. MOVE: Putting America's Infrastructure Back in the Lead. New York: W. W. Norton & Company, 2015.
- 11 May 2009
- Research & Ideas
The IT Leader’s Hero Quest
Richard L. Nolan are professors at Harvard Business School while Shannon O'Donnell is a consultant with Cutter Consortium's Innovation Practice and a PhD fellow at Copenhagen Business School. The three teamed up via email for the... View Details
Keywords: by Martha Lagace
- 30 Jun 2009
- First Look
First Look: June 30
government bond yields, stabilized until the fall of 2008, when they showed dramatic declines. The paper asks to what extent short-term real interest rates, bond risks, and liquidity explain the trends before 2008 and the unusual... View Details
Keywords: Martha Lagace
- 08 Jun 2010
- First Look
First Look: June 8
engaged citizens and the potential for new innovations from the private sector. Potential drawbacks of open access including security and privacy issues are illustrated. Issues related to the role of View Details
Keywords: Martha Lagace
- 06 Sep 2022
- Blog Post
Student Spotlight: Summer Internships in Business & Environment
is a venture capital firm that invests in early-stage climate tech start-ups that reduce CO2 emissions by at least 2.5 Gt by 2050. The $110M fund focuses on early-stage companies commercializing novel technologies and innovating business... View Details
- Web
Finance Awards & Honors - Faculty & Research
Science of Science & Innovation Policy (Sci-SIP) Award for Assessing the Impact of Non-Practicing Entities on U.S. Innovation with Umit Gurun, Scott Kominers, 2015–2021. Lauren H. Cohen : Recipient of a 2021... View Details
- Web
Alternative Investments Course | HBS Online
Administration "Alternatives have become one of the most innovative and exciting parts of the investment landscape." Arthur Segel Alternative Investments Baker Foundation Professor of Management Practice "You'll learn not only what makes... View Details
- Web
Seminars & Conferences - Faculty & Research
Business, Government & the International Economy Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students More Local Events Local Community Events Harvard Wyss institute- upcoming events Berkman Center for... View Details
- Portrait Project
Srivatsa Krishna
previous life and work, as the head of a large city government I tried doing so using unusual tools- by courting foreign investments which brought growth, jobs and competition and by implementing innovative... View Details
- 11 Aug 2008
- Research & Ideas
Strategy Execution and the Balanced Scorecard
services, others deliver complete solutions to their customer, and still others innovate with high-technology products. About the only common element all these diverse successful strategy implementers have in common is exceptional and... View Details
Keywords: by Martha Lagace
- 28 Sep 2023
- News
Meet the New HBS Team Helping Alumni Clubs and Associations to Thrive
Clubs News Clubs News Guided by Harvard Business School’s mission to educate leaders who make a difference in the world, the HBS Global Alumni Clubs & Associations Network provides thousands of opportunities to create and strengthen connections among and between HBS... View Details