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  • January 2017 (Revised October 2023)
  • Case

Classtivity: Payal's Pirouette

By: Jeffrey J. Bussgang and Olivia Hull
A few months after launching a new fitness technology product, the small staff of New York startup Classtivity gathers on a Saturday in April 2013 to take stock. With one successful pivot under its belt, Classtivity is finally generating revenue and enthusiasm among... View Details
Keywords: Product Pivot; Boutique Fitness; Fitness Industry; Market Sizing; Consumer Technology; Bundling; Subscription Model; Two-sided Marketplace; ClassPass; Entrepreneurship; Venture Capital; Business Startups; Transition; Customer Focus and Relationships; Technological Innovation; Organizational Change and Adaptation; Customer Value and Value Chain; Marketing Strategy; Failure; Business Strategy; Technology Industry; Health Industry; New York (city, NY)
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Bussgang, Jeffrey J., and Olivia Hull. "Classtivity: Payal's Pirouette." Harvard Business School Case 817-002, January 2017. (Revised October 2023.)

    John D. Macomber

    John Macomber is a Senior Lecturer in the Finance unit at Harvard Business School. His professional background includes leadership of real estate, construction, and information technology businesses. At HBS, Mr. Macomber's work focuses on climate adaptation and the... View Details

    Keywords: building materials; construction; energy; green technology; infrastructure industry; real estate; transportation; utilities; waste management; insurance industry

      Anthony Mayo

      Tony Mayo is the Thomas S. Murphy Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the Organizational Behavior Unit of Harvard Business School (HBS).  He currently teaches and serves as the course head for... View Details

      Keywords: advertising; airline; education industry; nonprofit industry; publishing industry; service industry

        William A. Sahlman

        William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

        Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

        Keywords: airline; beverage; biotechnology; broadcasting; clothing; communications; computer; consumer products; e-commerce industry; education industry; electronics; energy; entertainment; fiber optics; financial services; food processing; furniture; grocery; health care; high technology; hotels & motels; information; information technology industry; internet; investment banking industry; management consulting; manufacturing; marketing industry; medical supplies; motorcycles; nonprofit industry; pharmaceuticals; professional services; publishing industry; real estate; recreation; restaurant; retailing; semiconductor; service industry; soft drink; software; telecommunications; toy; transportation; travel; venture capital industry; video games
        • 18 Jul 2023
        • Cold Call Podcast

        Diversity and Inclusion at Mars Petcare: Translating Awareness into Action

        Keywords: Re: Katherine B. Coffman; Food & Beverage; Health

          Rembrand M. Koning

          Rem Koning is the Mary V. and Mark A. Stevens Associate Professor at Harvard Business School. He researches and teaches entrepreneurship, exploring the biases and frictions that shape how founders and markets learn. His current research explores... View Details

          Keywords: high technology; software; biotechnology
          • 18 Jan 2012
          • News

          U.S. Losing Competitiveness?

          • December 2020
          • Case

          Urban Company

          By: Krishna G. Palepu
          Urban Company is an India-based market platform that helps customers book home services and at home beauty services. The company differentiated itself by investing heavily in building customer trust. Rather than merely positioning itself as a lead generating... View Details
          Keywords: COVID-19 Pandemic; Entrepreneurship; Digital Platforms; Emerging Markets; Strategy; Service Delivery; Trust; Technology Industry; Service Industry; India
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          Palepu, Krishna G. "Urban Company." Harvard Business School Case 121-041, December 2020.

            James L. Heskett

            James L. Heskett is UPS Foundation Professor Emeritus at the Harvard Business School and author of his latest book, With From Within: Build Organizational Culture for Competitive... View Details

            • 2014
            • Working Paper

            The Decoupling Effect of Digital Disruptors

            By: Thales S. Teixeira and Peter Jamieson
            While the Internet's first wave of disruption was marked by the unbundling of digital content, the second wave, decoupling, promises to generate more casualties in an even broader array of industries. Digital start-ups are disrupting traditional businesses by inserting... View Details
            Keywords: Disruptive Innovation; Information Technology
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            Teixeira, Thales S., and Peter Jamieson. "The Decoupling Effect of Digital Disruptors." Harvard Business School Working Paper, No. 15-031, October 2014.

              William R. Kerr

              William Kerr is the D’Arbeloff Professor of Business Administration at Harvard Business School. Bill is Senior Associate Dean for Faculty Development and Research, co-director of Harvard’s Managing the Future of Work initiative, and faculty chair of the... View Details

              Keywords: communications; computer; consulting; high technology; information technology industry; management consulting; manufacturing; telecommunications; venture capital industry

                Lynn S. Paine

                Lynn Sharp Paine is a Baker Foundation Professor and John G. McLean Professor of Business Administration, Emerita, at Harvard Business School. A member and former chair of the General Management unit, she has served in numerous leadership positions including Senior... View Details

                • March 2015 (Revised December 2016)
                • Case

                Philips Healthcare Latin America

                By: Sunil Gupta
                On a beautiful sunny afternoon in October 2013, Daniel Mazon (GMP 15), decided to take some time out of his busy schedule of the General Management Program (GMP) at the Harvard Business School to reflect on his company's situation. Mazon was the Vice President and... View Details
                Keywords: Healthcare; Latin America; Organizational Structure; Salesforce Management; Health Care and Treatment; Medical Devices and Supplies Industry; Health Industry; Latin America
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                Gupta, Sunil. "Philips Healthcare Latin America." Harvard Business School Case 515-097, March 2015. (Revised December 2016.)
                • 20 Feb 2018
                • News

                The best use of corporate tax cuts is investing in apprenticeship programs

                • 04 Mar 2013
                • News

                Lessons from Running GM's OnStar

                • Sep 2015
                • Survey

                The Challenge of Shared Prosperity

                In the 2015 survey on U.S. competitiveness, HBS alumni weigh in on the current state and future trajectory of U.S. competitiveness as well as the structural strengths and weaknesses of the U.S. business environment. In addition, alumni... View Details
                • 13 May 2021
                • News

                VCs Are Seeing "Best Year in the Industry’s History"

                • 28 May 2020
                • News

                Remote Work Has Its Perks, Until You Want a Promotion

                • 2021
                • Working Paper

                Real Credit Cycles

                By: Pedro Bordalo, Nicola Gennaioli, Andrei Shleifer and Stephen J. Terry
                We incorporate diagnostic expectations, a psychologically founded model of overreaction to news, into a workhorse business cycle model with heterogeneous firms and risky debt. A realistic degree of diagnosticity, estimated from the forecast errors of managers of U.S.... View Details
                Keywords: Econometric Models; Business Cycles; Credit
                Citation
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                Bordalo, Pedro, Nicola Gennaioli, Andrei Shleifer, and Stephen J. Terry. "Real Credit Cycles." NBER Working Paper Series, No. 28416, January 2021.
                • 25 Mar 2025
                • Video

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