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  • 11 Jun 2012
  • News

On a mission to transform global leaders

    Michael T. Moynihan

    Michael Moynihan is a Lecturer of Business Administration in the Marketing Unit at Harvard Business School. Mike is currently teaching Creating Brand Value, an MBA elective course on brand strategy.  He has also served as an Executive Fellow at Harvard Business... View Details

    • 27 Jun 2024
    • Research & Ideas

    Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

    Himabindu Lakkaraju, an assistant professor at Harvard Business School. The study is one of the first to explore the ethics of repositioning content to influence query results produced by LLM applications such as ChatGPT, Google Gemini,... View Details
    Keywords: by Ben Rand; Technology
    • November 1986 (Revised December 1992)
    • Case

    Kentucky Fried Chicken (Japan) Ltd.

    By: Christopher A. Bartlett
    Describes the internationalization of the Kentucky Fried Chicken (KFC) fast food chain, focusing on KFC's entry into Japan. An entrepreneurial country general manager, Lou Weston, battles numerous problems to establish the business and is eventually highly successful.... View Details
    Keywords: Business Subsidiaries; Entrepreneurship; Globalized Economies and Regions; Governing Rules, Regulations, and Reforms; Policy; Market Entry and Exit; Strategic Planning; Agency Theory; Perspective; Corporate Strategy; Food and Beverage Industry; Japan
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    • 18 Nov 2019
    • Video

    Adi Godrej

    Adi Godrej, Chair of the India-based Godrej Group, discusses the decision to deploy the cash generated by the group’s businesses to acquire consumer products companies in Africa, Asia and Latin America.
     View Details

      Richard S. Tedlow

      Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he is a specialist in the history of business.

      Professor Tedlow received his B.A. from Yale in 1969 and his M.A. and Ph.D. in history from... View Details

      Keywords: advertising; computer; marketing industry; retailing; semiconductor; tire
      • 09 Jun 2020
      • News

      The Unfair Coach

      • October 1992 (Revised August 2005)
      • Background Note

      Estate Freeze

      By: Henry B. Reiling
      The so called estate freeze is a classic estate planning and recapitalization practice. It seeks to reconcile the multiple human and business considerations associated with transferring operating control and the future increases in the value of a family dominated... View Details
      Keywords: Personal Finance; Governing Rules, Regulations, and Reforms; Laws and Statutes; Financial Services Industry; United States
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        James L. Heskett

        James L. Heskett is UPS Foundation Professor Emeritus at the Harvard Business School and author of his latest book, With From Within: Build Organizational Culture for Competitive... View Details

        • 27 May 2021
        • News

        Will Offices in the Twin Cities Ever Return to the Way They Were?

        • March 2002 (Revised May 2002)
        • Case

        Genzyme: Engineering the Market for Orphan Drugs

        Genzyme has made money with external technology in orphan drug markets generally considered to be too small to be attractive to other drug companies. Now competition is entering these same markets, placing Genzyme's business model under new pressures. View Details
        Keywords: Business Model; Information Technology; Market Entry and Exit; Biotechnology Industry; Pharmaceutical Industry
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        • 18 Jan 2012
        • News

        U.S. Losing Competitiveness?

        • July 2009 (Revised September 2009)
        • Case

        The Blackstone Group: Merlin Entertainment

        The Blackstone Group had conducted a roll-up of theme parks and attractions business in Europe. It was considering how to generate liquidity for its investors. Blackstone entered the theme parks and attractions business in Europe by acquiring a majority stake in... View Details
        Keywords: Mergers and Acquisitions; Cost vs Benefits; Private Equity; Financial Liquidity; Investment Return; Risk Management; Leasing; Entertainment and Recreation Industry; Europe
        Related
        • 18 Jul 2023
        • Cold Call Podcast

        Diversity and Inclusion at Mars Petcare: Translating Awareness into Action

        Keywords: Re: Katherine B. Coffman; Food & Beverage; Health
        • 30 Oct 2017
        • Blog Post

        How My Engineering and Manufacturing Background Prepared Me for an MBA

        inner workings of the company. For instance, I was curious about the management of its supply chain, the types of analyses that were conducted to develop, validate, and review business strategies, how incentives were designed to drive... View Details
        • 04 Mar 2013
        • News

        Lessons from Running GM's OnStar

          William A. Sahlman

          William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

          Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

          Keywords: airline; beverage; biotechnology; broadcasting; clothing; communications; computer; consumer products; e-commerce industry; education industry; electronics; energy; entertainment; fiber optics; financial services; food processing; furniture; grocery; health care; high technology; hotels ＆ motels; information; information technology industry; internet; investment banking industry; management consulting; manufacturing; marketing industry; medical supplies; motorcycles; nonprofit industry; pharmaceuticals; professional services; publishing industry; real estate; recreation; restaurant; retailing; semiconductor; service industry; soft drink; software; telecommunications; toy; transportation; travel; venture capital industry; video games
          • December 2020
          • Case

          Urban Company

          By: Krishna G. Palepu
          Urban Company is an India-based market platform that helps customers book home services and at home beauty services. The company differentiated itself by investing heavily in building customer trust. Rather than merely positioning itself as a lead generating... View Details
          Keywords: COVID-19 Pandemic; Entrepreneurship; Digital Platforms; Emerging Markets; Strategy; Service Delivery; Trust; Technology Industry; Service Industry; India
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            Ranjay Gulati

            Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration and the former Unit Head of the Organizational Behavior Unit at Harvard Business School. He is an expert on leadership, strategy, and organizational issues... View Details

            Keywords: biotechnology; computer; financial services; industrial goods; information technology industry; pharmaceuticals; professional services; retailing
            • March 2015 (Revised December 2016)
            • Case

            Philips Healthcare Latin America

            By: Sunil Gupta
            On a beautiful sunny afternoon in October 2013, Daniel Mazon (GMP 15), decided to take some time out of his busy schedule of the General Management Program (GMP) at the Harvard Business School to reflect on his company's situation. Mazon was the Vice President and... View Details
            Keywords: Healthcare; Latin America; Organizational Structure; Salesforce Management; Health Care and Treatment; Medical Devices and Supplies Industry; Health Industry; Latin America
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