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  • February 1989 (Revised October 1994)
  • Case

Asahi Breweries Ltd.

By: Malcolm S. Salter
Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer... View Details
Keywords: Competitive Strategy; Expansion; Leadership; Organizational Structure; Product Launch; Management Teams; Business or Company Management; Marketing Strategy; Supply Chain Management; Mission and Purpose; Food and Beverage Industry; Japan
Related
  • November 1988 (Revised February 1989)
  • Case

Dry Creek Vineyard

By: Ray A. Goldberg
Keywords: Food and Beverage Industry; Food and Beverage Industry
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  • October 1988
  • Case

Harris Seafoods Leveraged Buyout

By: William A. Sahlman
Describes set of issues confronting Alison Lassiter, who is trying to help Charlie Harris arrange a leveraged buyout of the shrimp company he runs, a division of a publicly traded company, Katy Industries. Lassiter has prepared a memorandum discussing and analyzing the... View Details
Keywords: Leveraged Buyouts; Venture Capital; Financing and Loans; Equity; Cost vs Benefits; Negotiation Tactics; Negotiation Preparation; Financial Management; Strategy; Management Analysis, Tools, and Techniques; Planning; Food and Beverage Industry; Food and Beverage Industry
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  • October 1988
  • Case

Beef Industry Council: ""Beef--Real Food for Real People"" Campaign

By: Stephen A. Greyser
Keywords: Advertising Campaigns; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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  • October 1988
  • Case

National Pork Producers Council: ""Pork--The Other White Meat"" Campaign

By: Stephen A. Greyser
Keywords: Advertising Campaigns; Food; Food and Beverage Industry
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  • October 1988 (Revised November 1989)
  • Case

Pepsi-Cola Fountain Beverage Division: Tea Breeze

By: Frank V. Cespedes
Keywords: Food and Beverage Industry
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  • October 1988
  • Case

Pepsi-Cola Fountain Beverage Division: Marketing Organization

By: Frank V. Cespedes
Keywords: Marketing; Marketing Channels; Food and Beverage Industry
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  • October 1988
  • Case

Edward Litton and Philippine Fresh Mango Exports to Japan

By: Ray A. Goldberg
Keywords: Trade; Food; Food and Beverage Industry; Japan; Philippines
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  • October 1988 (Revised November 1988)
  • Case

NutraSweet Co.: Technology to Tailor-Make Foods

By: Ray A. Goldberg
Keywords: Food; Information Technology; Competitive Strategy; Food and Beverage Industry
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  • September 1988 (Revised September 1993)
  • Case

Mrs. Fields Cookies

By: James I. Cash Jr.
Mrs. Fields Cookies is a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage... View Details
Keywords: Acquisition; Information Management; Organizational Structure; Customer Relationship Management; Business Growth and Maturation; Networks; Internet and the Web; Food and Beverage Industry; Food and Beverage Industry
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  • September 1988 (Revised November 1988)
  • Case

American Rice: A Farmers Cooperative Goes Public

By: Ray A. Goldberg
Keywords: Cooperative Ownership; Restructuring; Competitive Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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  • July 1988
  • Teaching Note

Kentucky Fried Chicken (Japan) Ltd., Teaching Note

By: Christopher A. Bartlett
Teaching Note for (9-387-043). View Details
Keywords: Food and Beverage Industry; Japan
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  • July 1988
  • Teaching Note

Cape Cod Potato Chips, Inc., Teaching Note

By: Ray A. Goldberg
Keywords: Food and Beverage Industry
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  • April 1988 (Revised January 1992)
  • Case

General Mills, Inc.: Corporate Strategy

By: Michael E. Porter
Keywords: Corporate Strategy; Food and Beverage Industry
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  • April 1988 (Revised September 1992)
  • Case

Frito-Lay, Inc.: The Backhaul Decision

By: Janice H. Hammond
Prior to the Motor Carrier Act of 1980, companies with private trucking fleets were generally prohibited from selling transportation services to other companies. The deregulation of the trucking industry in 1980 allowed private carriers to offer for-hire transportation... View Details
Keywords: Cost Management; Revenue; Governing Rules, Regulations, and Reforms; Marketing Strategy; Distribution; Service Operations; Sales; Salesforce Management; Transportation; Food and Beverage Industry
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  • February 1988 (Revised May 1989)
  • Case

Citicorp Diners Club

By: W. Earl Sasser and Lucy N. Lytle
Keywords: Food and Beverage Industry
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  • November 1987
  • Background Note

Note on Advertising Effectiveness in the Beer Industry

By: Malcolm S. Salter
Keywords: Advertising Campaigns; Performance Effectiveness; Food and Beverage Industry
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  • November 1987 (Revised February 1988)
  • Case

Loblaw Companies Ltd.--1987

By: Ray A. Goldberg
Keywords: Food and Beverage Industry; Canada
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  • July 1987
  • Case

Frito-Lay, Inc.: The New Data Center

By: James I. Cash Jr.
Keywords: Information Technology; Food and Beverage Industry
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  • June 1987
  • Supplement

Au Bon Pain: Interviews with Ron Shaich and Len Schlesinger, Video

By: W. Earl Sasser, Christopher Hart and Lucy N. Lytle
To be used with Au Bon Pain: The French Bakery Cafe, the Partner/Manager Program. View Details
Keywords: Employee Relationship Management; Human Resources; Management Systems; Selection and Staffing; Programs; Partners and Partnerships; Food and Beverage Industry
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