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    Gunnar Trumbull

    Gunnar Trumbull is the Phillip Caldwell Professor of Business Administration at Harvard Business School.

    Professor Trumbull’s primary area of expertise in political economy, with a focus on consumer and regulatory politics. His book Strength in... View Details

    Keywords: food; food; food; food; food; food; food; food; food; food
    • 23 Feb 2016
    • First Look

    February 23, 2016

    February 2016 Review of Financial Studies Industry Window Dressing By: Chen, Huaizhi, Lauren Cohen, and Dong Lou Abstract— We explore a new mechanism by which investors take correlated shortcuts and present evidence that managers undertake actions—in the form of sales... View Details
    Keywords: Sean Silverthorne
    • May 2016 (Revised March 2020)
    • Teaching Note

    Cyberdyne: A Leap to the Future

    By: Doug J. Chung and Mayuka Yamazaki
    Cyberdyne Inc. was a Japanese technology venture founded in 2004 by scientist Yoshiyuki Sankai to commercialize a hybrid assistive limb (HAL). HAL was a robotic exoskeleton system for people who had difficulty walking due to nervous system disabilities resulting from... View Details
    Keywords: Health Disorders; Technological Innovation; Marketing Strategy; Decisions; Product Launch; Medical Devices and Supplies Industry
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    • 2015
    • Working Paper

    Blinded by Experience: Prior Experience, Negative News and Belief Updating

    By: Bradley R. Staats, Diwas S. KC and Francesca Gino
    Traditional models of operations management involve dynamic decision-making assuming optimal (Bayesian) updating. However, behavioral theory suggests that individuals exhibit bias in their beliefs and decisions. We conduct both a field study and two laboratory studies... View Details
    Keywords: Behavioral Operations; Egocentric Bias; Experience; Healthcare Operations; Prejudice and Bias; Behavior; Operations; Decision Making; Health Care and Treatment
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    • May 2013 (Revised March 2014)
    • Case

    Hubei Lantian (A)

    By: David F. Hawkins, Michael Shih-Ta Chen and Nancy Hua Dai
    Emily Wang, an analyst with Future Securities, a Shanghai-based investment firm, is given the task of making stock purchase recommendations to her supervisor from a number of Chinese common stocks. One stock in particular, Hubei Lantian Co., Ltd. (Hubei Lantian),... View Details
    Keywords: Financial Analysis; Ratio Analysis
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    • Web

    Clubs - Business & Environment

    Club The Energy and Environment Club seeks to represent and promote the energy, clean tech, and environment-related industries at HBS. Visit the Energy and Environment Club website to learn more. Learn about the annual Climate Symposium , a conference organized by the... View Details
    • April 2014
    • Teaching Note

    Jiangxi Agribusiness: (TN)

    By: David F. Hawkins
    [TN for 114-039] Emily Wang, an analyst with Future Securities, a Shanghai-based investment firm, is given the task of making stock purchase recommendations to her supervisor from a number of Chinese common stocks. One stock in particular, Jiangxi Agribusiness... View Details
    Keywords: Financial Analysis; Ratio Analysis
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    • December 2010 (Revised May 2011)
    • Case

    Cola Wars Continue: Coke and Pepsi in 2010

    By: David B. Yoffie and Renee Kim
    Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. The most intense battles of the cola wars were fought over the $74 billion CSD industry in the United States, where the average American consumes 46 gallons of... View Details
    Keywords: Profit; Growth and Development Strategy; Industry Structures; Competitive Strategy; Food and Beverage Industry; United States
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      William A. Sahlman

      William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

      Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

      Keywords: food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing
      • 24 Apr 2017
      • Op-Ed

      Op-Ed: Courage: The Defining Characteristic of Great Leaders

      making it vulnerable to 3G’s 2015 takeover; meanwhile, Mondelez is adrift with declining revenues and earnings. Indra Nooyi: Named CEO of PepsiCo in 2006, Nooyi foresaw the coming shift among consumers, especially the millennial generation, to healthier View Details
      Keywords: by Bill George; Food & Beverage; Food & Beverage
      • January 2002 (Revised January 2004)
      • Case

      Cola Wars Continue: Coke and Pepsi in the Twenty-First Century

      By: David B. Yoffie and Yusi Wang
      Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling,... View Details
      Keywords: Price; Growth and Development; Brands and Branding; Emerging Markets; Industry Structures; Performance; Competition; Competitive Strategy; Food and Beverage Industry; United States
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      • Web

      About - Global

      Competitiveness in the World Economy, World Food Policy Issues, and Competition in Global Industries. 1981 Prof. Louis Wells, Jr. is named the first Herbert F. Johnson Professor of International Business. 1971 The MBA catalogue lists 15... View Details
      • December 2020
      • Case

      Château Margaux: Serving Up the Third Wine

      By: Elie Ofek
      In fall 2019, Corinne Mentzelopoulos, owner of the famous first-growth Château Margaux, is pondering a series of decisions with respect to the chateau's third wine. Margaux du Château Marguax, as this wine was called, was launched in 2013 with a particular goal in mind... View Details
      Keywords: Brand Management; Pricing; Wine Industry; Marketing Strategy; Product Marketing; Performance Evaluation; Price; Distribution Channels; Growth and Development Strategy; France
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      • Web

      Human Behavior & Decision-Making - Faculty & Research

      Decisions ; Food ; Product Marketing ; Product Positioning ; Product Launch ; Problems and Challenges ; Behavior ; Competitive Advantage ; Customization and Personalization ; Segmentation ; Internet and the Web ; View Details
      • July 2003 (Revised October 2018)
      • Case

      Starbucks: Delivering Customer Service

      By: Youngme Moon and John Quelch
      Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service. To increase customer satisfaction, the company is debating a plan that would... View Details
      Keywords: Customer Focus and Relationships; Customer Satisfaction; Profit; Recruitment; Marketing Strategy; Service Operations; Performance Improvement; Planning; Food and Beverage Industry
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      • February 2017
      • Case

      Yemeksepeti: Growing and Expanding the Business Model through Data

      By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu
      In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin... View Details
      Keywords: Entrepreneurial Management; Entrepreneurial Ventures; Turkey; Big Data; Customer Focused Organization; Service Management; Continuous Improvement; Data Analysis; Internet; Growth Strategy; Technological Change; Information Systems; Entrepreneurship; Corporate Strategy; Analytics and Data Science; Analysis; Customer Focus and Relationships; Emerging Markets; Service Operations; Competitive Advantage; Performance Improvement; Internet and the Web; Growth and Development Strategy; Information Technology; Value Creation; Food and Beverage Industry; Turkey
      Related
      • Web

      Business & Environment - Faculty & Research

      2018 Can the Global Food Industry Overcome Public Distrust? Re: Ray A. Goldberg 17 Oct 2016 Business Solutions That Help Cut Food Waste by Dina Gerdeman More Articles Harvard Business Publishing September... View Details
      • 01 Dec 2023
      • News

      Wide Horizon

      Friday night and they were on their way home. The streets were packed. As he drove, he watched a car approach in the distance, swerving and traveling at a very high speed. The car ultimately hit a telephone pole across from Rodakis, narrowly avoiding a busy View Details
      Keywords: Dan Morrell; Photos by Sarah Wilson
      • 2024
      • Article

      Beyond the 510(k): The Regulation of Novel Moderate-Risk Medical Devices, Intellectual Property Considerations, and Innovation Incentives in the FDA’s De Novo Pathway

      By: Mateo Aboy, Cristina Crespo and Ariel Stern
      Moderate-risk medical devices constitute 99% of those that have been regulated by the U.S. Food and Drug Administration (FDA) since it gained authority to regulate medical technology nearly five decades ago. This article presents an analysis of the interaction between... View Details
      Keywords: Governing Rules, Regulations, and Reforms; Health Care and Treatment; Technology Adoption; Technological Innovation; Safety; Medical Devices and Supplies Industry; United States
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      • 03 Feb 2015
      • First Look

      First Look: February 3

      innovative product could both radically disrupt the existing beef production and supply chain and provide an animal welfare and environmentally friendly food that had far less of an environmental impact than traditional beef products.... View Details
      Keywords: Sean Silverthorne