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      • October 2008 (Revised March 2011)
      • Case

      Curled Metal Inc.—Engineered Products Division

      By: Benson P. Shapiro and Frank V. Cespedes
      Curled Metal Incorporated has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are many times CMI's manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI's Engineered Products... View Details
      Keywords: Price; Product Launch; Product Positioning; Business Strategy
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      Shapiro, Benson P., and Frank V. Cespedes. "Curled Metal Inc.—Engineered Products Division." Harvard Business School Case 709-434, October 2008. (Revised March 2011.)
      • October 2008
      • Article

      Creativity and the Role of the Leader

      By: Teresa M. Amabile and Mukti Khaire
      In today's innovation-driven economy, understanding how to generate great ideas has become an urgent managerial priority. Suddenly, the spotlight has turned on the academics who've studied creativity for decades. How relevant is their research to the practical... View Details
      Keywords: Leadership; Commercialization; Managerial Roles; Creativity; Innovation and Management; Social and Collaborative Networks; Diversity
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      Amabile, Teresa M., and Mukti Khaire. "Creativity and the Role of the Leader." Harvard Business Review 86, no. 10 (October 2008).
      • October 2008
      • Class Lecture

      Marketing as Competitive Advantage: Fundamentals

      By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska
      Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details
      Keywords: Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation
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      Narayandas, Das, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu, and Marta Wosinska. "Marketing as Competitive Advantage: Fundamentals." Harvard Business School Class Lecture 509-719, October 2008.
      • October 2008 (Revised September 2009)
      • Supplement

      Procter & Gamble in the 21st Century (C): Integrating Gillette

      By: Rosabeth M. Kanter and Matthew Bird
      P&G had used its purpose, values, and principles (PVP) to prepare for the physical integration of Gillette prior to the change of control. The execution of these plans posed numerous challenges in global business units as well as in individual country organizations.... View Details
      Keywords: Mergers and Acquisitions; Change Management; Globalized Firms and Management; Organizational Change and Adaptation; Conflict and Resolution; Business Strategy; Corporate Strategy; Integration
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      Kanter, Rosabeth M., and Matthew Bird. "Procter & Gamble in the 21st Century (C): Integrating Gillette." Harvard Business School Supplement 309-032, October 2008. (Revised September 2009.)
      • September 2008 (Revised April 2011)
      • Case

      The American Express Card

      By: John A. Quelch
      Senior executives at American Express are reviewing the company's marketing strategy for charge and credit cards in the United States. A variety of growth options exists for students to consider, including further penetration of existing markets and the opening of new... View Details
      Keywords: Credit; Credit Cards; Growth and Development Strategy; Marketing Strategy; Financial Services Industry; United States
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      Quelch, John A., and Jacquie Labatt. "The American Express Card." Harvard Business School Case 509-027, September 2008. (Revised April 2011.)
      • September 2008
      • Case

      Israeli Special Forces: Selection Strategy

      By: Boris Groysberg, Tal Riesenfeld and Eliot Sherman
      Ron Guntz, commander of recruiting for Israel's Special Forces, had been instructed by his superiors to evaluate the process by which he selected solders for a 20-month-long training program. Was the Army conducting this process in an ideal manner? The case examines... View Details
      Keywords: Talent and Talent Management; Training; National Security; Recruitment; Selection and Staffing; Public Administration Industry; Israel
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      Groysberg, Boris, Tal Riesenfeld, and Eliot Sherman. "Israeli Special Forces: Selection Strategy." Harvard Business School Case 409-041, September 2008.
      • September 2008 (Revised September 2018)
      • Case

      Traversing a Career Path: Pat Fili-Krushel (A)

      By: Kathleen L. McGinn, Deborah M. Kolb and Cailin B. Hammer
      Pat Fili-Krushel, CEO and president of WebMD and past president of ABC Network, contemplates accepting Richard Parson's offer to become the first executive vice president of administration at AOL Time Warner. Accepting this position would be a move back into mainstream... View Details
      Keywords: Decision Choices and Conditions; Job Offer; Managerial Roles; Negotiation Tactics; Personal Development and Career; Power and Influence; Media and Broadcasting Industry
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      McGinn, Kathleen L., Deborah M. Kolb, and Cailin B. Hammer. "Traversing a Career Path: Pat Fili-Krushel (A)." Harvard Business School Case 909-009, September 2008. (Revised September 2018.)
      • September 2008 (Revised March 2009)
      • Supplement

      Traversing a Career Path: Pat Fili-Krushel (B)

      By: Kathleen L. McGinn, Deborah M. Kolb and Cailin B. Hammer
      Pat Fili-Krushel has agreed to take on the job of first executive vice president of administration for AOL Time Warner, leading corporate human resources, internal communications, real estate and facilities, and other administrative roles for the combined company. She... View Details
      Keywords: Conflict Management; Leadership; Managerial Roles; Negotiation Tactics; Personal Development and Career; Gender; Power and Influence; Media and Broadcasting Industry; Publishing Industry; United States
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      McGinn, Kathleen L., Deborah M. Kolb, and Cailin B. Hammer. "Traversing a Career Path: Pat Fili-Krushel (B)." Harvard Business School Supplement 909-010, September 2008. (Revised March 2009.)
      • Article

      Can the Virtuous Mouse and the Wealthy Elephant Live Happily Ever After?

      By: James E. Austin and Herman B. "Dutch" Leonard
      What happens when small iconic socially oriented businesses are acquired by large corporations? Such mergers create significant opportunities for creating both business value and substantially expanded social value, but they also pose unusually difficult challenges... View Details
      Keywords: Mergers and Acquisitions; Management Style; Agreements and Arrangements; Social Enterprise; Social Issues
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      Austin, James E., and Herman B. "Dutch" Leonard. "Can the Virtuous Mouse and the Wealthy Elephant Live Happily Ever After?" California Management Review 51, no. 1 (Fall 2008): 77–102.
      • 2008
      • Working Paper

      Can the Virtuous Mouse and the Wealthy Elephant Live Happily Ever After?

      By: James E. Austin and Herman B. Leonard
      What happens when small iconic socially-oriented businesses are acquired by large corporations? Such mergers create significant opportunities for creating both business value and substantially expanded social value, but also pose unusually difficult challenges because... View Details
      Keywords: Mergers and Acquisitions; Management Style; Agreements and Arrangements; Social Enterprise; Social Issues
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      Austin, James E., and Herman B. Leonard. "Can the Virtuous Mouse and the Wealthy Elephant Live Happily Ever After?" Harvard Business School Working Paper, No. 09-047, September 2008.
      • September 2008
      • Class Lecture

      Leading Change and Organizational Renewal

      By: Michael L. Tushman and Charles O'Reilley
      Executives who return from campus-based executive programs ready to make changes often find employees resistant to new ideas. The Leading Change and Organizational Renewal multimedia resource was created to ease transitions and empower the teacher as leader. This... View Details
      Keywords: Restructuring; Learning; Framework; Knowledge Use and Leverage; Leading Change; Management Practices and Processes
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      "Leading Change and Organizational Renewal." Harvard Business School Class Lecture 409-707, September 2008.
      • Article

      Strong Leadership and Teamwork Drive Culture and Performance Change: Ohio State University Medical Center 2000–2006

      By: Leonard A. Schlesinger, Fred Sanfilippo, Neeli Bendapudi and Anthony Rucci

      Several characteristics of academic health centers have the potential to create high levels of internal conflict and misalignment that can pose significant leadership challenges.

      In September 2000, the positions of Ohio State University (OSU) senior vice... View Details

      Keywords: Employee Relationship Management; Customer Value and Value Chain; Organizational Structure; Performance Improvement; Customer Satisfaction; Organizational Change and Adaptation; Leading Change; Service Delivery; Satisfaction; Health Care and Treatment; Health Industry; Ohio
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      Schlesinger, Leonard A., Fred Sanfilippo, Neeli Bendapudi, and Anthony Rucci. "Strong Leadership and Teamwork Drive Culture and Performance Change: Ohio State University Medical Center 2000–2006." Academic Medicine 83, no. 9 (September 2008).
      • August 31, 2008
      • Article

      How To Spot a Chief Executive Who Is Going Off the Rails

      By: John A. Quelch
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      Quelch, John A. "How To Spot a Chief Executive Who Is Going Off the Rails." Sunday Times (August 31, 2008).
      • 2008
      • Book

      Execution Premium: Linking Strategy to Operations for Competitive Advantage

      By: Robert S. Kaplan and David P. Norton
      In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize... View Details
      Keywords: Management Analysis, Tools, and Techniques; Operations; Performance; Strategic Planning; Business Strategy
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      Kaplan, Robert S., and David P. Norton. Execution Premium: Linking Strategy to Operations for Competitive Advantage. Harvard Business Press, 2008.
      • July 2008 (Revised January 2010)
      • Case

      Affinity Labs, Inc.

      By: Joseph B. Lassiter III and Elizabeth Kind
      In November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold... View Details
      Keywords: Mergers and Acquisitions; Business Startups; Entrepreneurship; Demand and Consumers; Partners and Partnerships; Social and Collaborative Networks; Online Technology
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      Lassiter, Joseph B., III, and Elizabeth Kind. "Affinity Labs, Inc." Harvard Business School Case 809-019, July 2008. (Revised January 2010.)
      • July 2008 (Revised October 2012)
      • Case

      Affinity Plus (A)

      By: Dennis Campbell and Peter Tufano
      The executive team at Affinity Plus Federal Credit Union has pushed the concept of members first deeply throughout the organization, empowering employees to put member-owners' interests ahead of either the organization's interests or their own interests. As a result of... View Details
      Keywords: Customer Relationship Management; Financial Institutions; Financing and Loans; Profit; Cooperative Ownership; Conflict of Interests; Strategy
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      Campbell, Dennis, and Peter Tufano. "Affinity Plus (A)." Harvard Business School Case 209-026, July 2008. (Revised October 2012.)
      • 2008
      • Working Paper

      Communication (and Coordination?) in a Modern, Complex Organization

      By: Adam M. Kleinbaum, Toby E. Stuart and Michael L. Tushman
      This is a descriptive study of the structure of communications in a modern organization. We analyze a dataset with millions of electronic mail messages, calendar meetings and teleconferences for many thousands of employees of a single, multidivisional firm during a... View Details
      Keywords: Business Conglomerates; Interpersonal Communication; Organizational Structure; Social Issues; Boundaries
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      Kleinbaum, Adam M., Toby E. Stuart, and Michael L. Tushman. "Communication (and Coordination?) in a Modern, Complex Organization." Harvard Business School Working Paper, No. 09-004, July 2008.
      • 2008
      • Working Paper

      Wellsprings of Creation: How Perturbation Sustains Exploration in Mature Organizations

      By: David James Brunner, Bradley R. Staats, Michael L. Tushman and David M. Upton
      Organizations struggle to balance simultaneous imperatives to exploit and explore, yet theorists differ as to whether exploitation undermines or enhances exploration. The debate reflects a gap: the missing mechanism by which organizations break free of old routines and... View Details
      Keywords: Disruption; Innovation and Management; Business Processes; Opportunities; Creativity
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      Brunner, David James, Bradley R. Staats, Michael L. Tushman, and David M. Upton. "Wellsprings of Creation: How Perturbation Sustains Exploration in Mature Organizations." Harvard Business School Working Paper, No. 09-011, July 2008. (Revised June 2009, September 2010.)
      • June 2008 (Revised April 2013)
      • Case

      Bernd Beetz: Creating the New Coty

      By: Geoffrey Jones and David Kiron
      Considers the creation of the world's largest fragrance company by Bernd Beetz, appointed chief executive of Coty Inc. in 2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty... View Details
      Keywords: Mergers and Acquisitions; Entrepreneurship; Globalized Firms and Management; Growth and Development Strategy; Corporate Strategy; Beauty and Cosmetics Industry; Germany; United States
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      Jones, Geoffrey, and David Kiron. "Bernd Beetz: Creating the New Coty." Harvard Business School Case 808-133, June 2008. (Revised April 2013.)
      • June 2008 (Revised July 2008)
      • Case

      Kit Hinrichs at Pentagram (A)

      By: Linda A. Hill and Emily Stecker
      This case focuses on Kit Hinrichs, a 65-year-old partner at Pentagram, a privately owned multidisciplinary design firm. One of the world's most prestigious design firms, Pentagram was founded by five designers from different disciplines in London in the 1970s. By 2008,... View Details
      Keywords: Arts; Business Offices; Customer Relationship Management; Design; Leadership; Personal Development and Career; Groups and Teams; Creativity; Service Industry; San Francisco
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      Hill, Linda A., and Emily Stecker. "Kit Hinrichs at Pentagram (A)." Harvard Business School Case 408-127, June 2008. (Revised July 2008.)
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