Exceeding Consumer Expectations - Publications - Faculty & Research

06 Dec 2018
News

Source Code

founding CEO. When the duo partnered again at Handspring, they launched another foundational tech revolution with the smartphone. But long before she redefined consumer technology, Dubinsky customized bowling shirts. When overcrowding at... View Details

Keywords: Dan Morrell; illustrations by Daniel Hertzberg

09 Dec 2008
First Look

First Look: December 9, 2008

providers, health insurers, and consumers are held accountable for their performance and the entrepreneurial opportunities thus created. Purchase the note: http://harvardbusinessonline.hbsp.harvard.edu/... View Details

Keywords: Martha Lagace

01 Dec 2016
News

Alumni Books of 2016

and food habits to marriage and old age, from music and language to celebrities and censorship, he looks at over a hundred ads to study how the Indian consumer has changed over the past five decades and how advertising and society have... View Details

30 May 2000
Research & Ideas

Market Makers Bid for Success

must pay the cost of the marketplace, not the sellers. Sahlman: Scott, can you give us the short version of your career? Randall: After working at Procter & Gamble in brand management and in consumer packaged goods, I got into... View Details

Keywords: by Staff; Web Services; Technology

01 Oct 1996
News

Leading In a New Era

arrival at LC in 1994 that the company had done relatively little consumer research, he immediately launched an intensive survey of customer needs. He also performed an asset inventory of the entire organization, which revealed "a lot of... View Details

Keywords: Nancy O. Perry

Publications