Publications

September 2006
Article

Learning in Noisy Games: Partial Reinforcement and the Sustainability of Cooperation

By: Yoella Bereby-Meyer and Alvin E. Roth

Keywords: Cooperation; Learning; Games, Gaming, and Gambling

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24 Apr 2014
News

Betting big on star power can be a winning strategy in business—not just show business

Researching the entertainment industry, Anita Elberse, the Lincoln Filene Professor of Business Administration, has found that blockbuster strategies work. Content producers who pursue these strategies make huge investments in a small... View Details

01 Jun 2017
News

Surveying Students’ Summer Plans

enterprise, entrepreneurship, entertainment and media, and emerging markets.) Here’s a sampling of what a few students from the MBA and Doctoral Programs will be doing. Paige Sopcic (MBA 2018) Hometown: Roscoe, Illinois Destination: GE... View Details

Keywords: Julia Hanna

September 2004 (Revised February 2010)
Case

The Passion of the Christ (A)

By: John A. Quelch, Anita Elberse and Anna Harrington

Bob Berney, president of Newmarket Films, must decide on a distribution and marketing strategy for Mel Gibson's controversial new movie, The Passion of the Christ. Fueled by Gibson's star power as well as an extensive prescreening campaign among Christian leaders and... View Details

Keywords: Advertising Campaigns; Film Entertainment; Marketing Strategy; Product Launch; Product Positioning; Distribution Channels; Religion; Motion Pictures and Video Industry

27 Feb 2019
Working Paper Summaries

Judgment Aggregation in Creative Production: Evidence from the Movie Industry

Keywords: by Hong Luo, Jeffrey T. Macher, and Michael Wahlen; Motion Pictures & Video

22 Oct 2018
News

Capital Murder

actually made me better at my “day job,” so to speak. Working in the entertainment industry, we’re interacting all the time with actors, writers, producers, and directors. I wouldn’t put myself in the same league, but having a small taste... View Details

Keywords: Julia Hanna

April 2007
Teaching Note

iPod vs. Cell Phone: A Mobile Music Revolution? (TN)

By: David B. Yoffie

Teaching note to 707419. View Details

Keywords: Music Entertainment; Emerging Markets; Brands and Branding; Sales; Opportunities; Price; Business Model; Mobile and Wireless Technology; Digital Platforms; Service Delivery; Music Industry

August 2006 (Revised March 2008)
Case

iPod vs. Cell Phone: A Mobile Music Revolution?

By: David B. Yoffie, Travis D. Merrill and Michael Slind

In 2006, a nascent market for music-enabled mobile phones was emerging to challenge Apple Computer's dominant position in the digital music industry. Through its iPod line of portable digital music devices and its iTunes Music Store, Apple controlled more than half of... View Details

Keywords: Music Entertainment; Emerging Markets; Brands and Branding; Sales; Opportunities; Price; Business Model; Mobile and Wireless Technology; Digital Platforms; Service Delivery; Communications Industry; Music Industry

28 Jul 2021
News

Squarely in Their Corner

Fox’s entertainment and sports networks and digital properties. “She just demonstrated to me that perfect combination of badass businesswoman and mother,” said Ahuja, the mother of two young sons. “She rarely thinks about boundaries or... View Details

Keywords: mentorship; entrepreneurship; fintech; career; work-life balance; Finance

01 Dec 1999
News

African-American Alumni Conference Considers Success and the Bottom Line

Jackson, Sr.; John H. Johnson of Johnson Publishing; Robert Johnson, CEO of Black Entertainment Television; and Stuart Alden Taylor (MBA '87), senior managing director at Bear Stearns. Interactive sessions explored private equity deal... View Details

Keywords: Mary Ellen Gardner

02 Aug 2006
Research & Ideas

Investor Protection: The Czech Experience

resolution is a critical and underappreciated aspect of global capitalism today. CME viewed a local partner as a substitute for a local presence—I think this is a critical mistake. Finally, it's an enormously entertaining story filled... View Details

Keywords: by Martha Lagace; Entertainment & Recreation; Entertainment & Recreation

2016
Chapter

Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets

By: Hillary Greene and Dennis Yao

This paper explores how firms within the audience measurement industry, specifically its radio and television markets, have navigated myriad market and nonmarket challenges. The market strategies and the nonmarket forces that constrain those strategies are largely... View Details

Keywords: Measurement and Metrics; Marketing Strategy; Consumer Behavior; Monopoly; Television Entertainment; Public Opinion; Geographic Scope; Media and Broadcasting Industry; United States

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01 Mar 2011
News

Local Hero

he increasingly saw sports as a subset of the entertainment industry, and in 1983 he left the Giants to study at HBS to prepare for a career in that broader arena. After a summer internship with Columbia Pictures, Baer’s first post-HBS... View Details

Keywords: Deborah Blagg; Arts, Entertainment; Arts, Entertainment

September 2017 (Revised July 2018)
Technical Note

Virtual Reality and the Gaming Sector 2017

By: David B. Yoffie, Natalia Prieto Nino, Prasad Raman, Brad Kowalk and Ruby Tamberino

This brief note explores the emerging possibilities of virtual reality and its potential as a gaming platform. View Details

Keywords: Virtual Reality; Gaming; Strategy; Technological Innovation; Games, Gaming, and Gambling; Technology Platform

25 Aug 2022
News

Turning Point: Dream Weaver

Entertainment is the single binding thread that brings people together, no matter who they are or where they’re from. We’re now in a world where what you can do is more important than where you went to school. This is especially true in... View Details

Keywords: career; life experience; Hollywood; movies; film

01 Dec 2017
News

The Future of VR is Animated Bunnies

all four Madagascar films. Baobab creates interactive, animated VR worlds that feel less like games—in many early VR experiences, users engage with characters only to win something—and more like movies. For Fan, animated VR is the View Details

Keywords: Janelle Nanos

June 1978
Article

Large Group Bargaining in a Characteristic Function Game

By: J. K. Murnighan and A. E. Roth

Keywords: Groups and Teams; Negotiation; Games, Gaming, and Gambling

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April 2019
Case

American Ballet Theatre

By: Anita Elberse, Tsubasa Nakajima and Melissa Rodman

Kara Medoff Barnett, executive director of American Ballet Theatre (ABT), widely regarded as one of the world’s premier ballet companies, faces several challenges. It is June 2018. Despite its prestige, the company’s $45 million annual budget and $22 million endowment... View Details

Keywords: Performing Arts; Superstars; Talent; Talent Development; Non-profit; Contracts; Labor Economics; General Management; Arts; Entertainment; Media; Talent and Talent Management; Nonprofit Organizations; Marketing; Strategy