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      • January 2009 (Revised July 2009)
      • Case

      Alibaba's Taobao (A)

      By: Felix Oberholzer-Gee and Julie M. Wulf
      This case examines the decision of Alibaba Group to diversify from an international business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao had managed to displace the once... View Details
      Keywords: Business Model; Demand and Consumers; Market Transactions; Service Operations; Diversification; Internet and the Web; China
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      Oberholzer-Gee, Felix, and Julie M. Wulf. "Alibaba's Taobao (A)." Harvard Business School Case 709-456, January 2009. (Revised July 2009.)
      • January 2009 (Revised June 2010)
      • Case

      Cisco Business Councils (2007): Unifying a Functional Enterprise with an Internal Governance System

      By: Ranjay Gulati
      In response to the 2001 market downturn, Cisco Systems implemented a major restructuring that transformed the company from a decentralized to centralized organization. While recognizing that a centralized, functional structure was necessary to avoid product and... View Details
      Keywords: Restructuring; Customer Focus and Relationships; Governing and Advisory Boards; Resource Allocation; Organizational Change and Adaptation; Organizational Structure; Corporate Strategy; Technology Industry
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      Gulati, Ranjay. "Cisco Business Councils (2007): Unifying a Functional Enterprise with an Internal Governance System." Harvard Business School Case 409-062, January 2009. (Revised June 2010.)
      • January 2009 (Revised October 2012)
      • Case

      Semiconductor Manufacturing International Corporation: 'Reverse BOT'

      By: Willy Shih
      Semiconductor Manufacturing International Corporation (SMIC) is executing a strategy that leverages the desires of municipalities in China to build clusters of high technology companies. By partnering with those cities to build new semiconductor fabs that SMIC would... View Details
      Keywords: Growth and Development Strategy; Industry Clusters; Infrastructure; State Ownership; Business and Community Relations; Semiconductor Industry; China
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      Shih, Willy. "Semiconductor Manufacturing International Corporation: 'Reverse BOT'." Harvard Business School Case 609-062, January 2009. (Revised October 2012.)
      • January 2009
      • Article

      Team Familiarity, Role Experience, and Performance: Evidence from Indian Software Services

      By: Robert S. Huckman, Bradley R. Staats and David M. Upton
      Much of the literature on team learning views experience as a unidimensional concept captured by the cumulative production volume of, or the number of projects completed by, a team. Implicit in this approach is the assumption that teams are stable in their membership... View Details
      Keywords: Experience and Expertise; Learning; Performance Improvement; Projects; Groups and Teams; Familiarity; Information Technology Industry; India
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      Huckman, Robert S., Bradley R. Staats, and David M. Upton. "Team Familiarity, Role Experience, and Performance: Evidence from Indian Software Services." Management Science 55, no. 1 (January 2009): 85–100.
      • 2008
      • Book

      On Competition

      By: M. E. Porter
      Competition is one of society's most powerful forces for making things better in many fields of human endeavor. The study of competition and the creation of value, in their full richness, have preoccupied me for several decades. Competition is pervasive, whether it... View Details
      Keywords: Leadership; Practice; Competitive Strategy; Theory; Value Creation
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      Porter, M. E. On Competition. Updated and Expanded Ed. Boston: Harvard Business School Publishing, 2008.
      • December 2008
      • Case

      Responding to Imitation: Intel vs. AMD in 1991

      By: Dennis A. Yao
      This case examines Intel's response to imitative entry by Advanced Micro Devices into the 386 microprocessor product category in which Intel had been the sole producer. The case is set in 1991 when AMD first introduces its Intel-compatible 386 processor and before... View Details
      Keywords: Price; Marketing Strategy; Market Entry and Exit; Competition; Hardware; Technology Industry
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      Yao, Dennis A. "Responding to Imitation: Intel vs. AMD in 1991." Harvard Business School Case 709-450, December 2008.
      • November 2008 (Revised June 2009)
      • Case

      Sole-Sourcing the Intel 386: A Company and Industry Transformed

      By: Richard S. Tedlow and David Ruben
      Intel's precedent-breaking decision not to second-source its groundbreaking 386 microprocessor in 1986 propelled Intel to new heights and fundamentally transformed the computer industry. View Details
      Keywords: Decisions; Technological Innovation; Production; Information Infrastructure; Transformation; Brands and Branding; Product Development; Computer Industry; United States
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      Tedlow, Richard S., and David Ruben. "Sole-Sourcing the Intel 386: A Company and Industry Transformed." Harvard Business School Case 809-076, November 2008. (Revised June 2009.)
      • November 2008 (Revised April 2009)
      • Case

      E Ink in 2008

      By: David B. Yoffie and Renee Kim
      In the fall of 2008, E Ink had positioned itself as a leader in electronic ink technology thanks to the launch of several eBook devices such as Amazon's Kindle. Yet E Ink still faced the question of how to turn its technology into a profitable business amid competing... View Details
      Keywords: Entrepreneurship; Profit; Product Positioning; Business Strategy; Competition; Hardware; Technology Industry
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      Yoffie, David B., and Renee Kim. "E Ink in 2008." Harvard Business School Case 709-443, November 2008. (Revised April 2009.)
      • November 2008
      • Teaching Note

      Royal DSM N.V.: Information Technology Enabling Business Transformation (TN)

      By: Lynda M. Applegate and Deborah Soule
      Teaching Note for [807167]. View Details
      Keywords: Multinational Firms and Management; Knowledge Use and Leverage; Information Technology; Transformation; Consumer Products Industry; Consumer Products Industry
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      Applegate, Lynda M., and Deborah Soule. "Royal DSM N.V.: Information Technology Enabling Business Transformation (TN)." Harvard Business School Teaching Note 809-078, November 2008.
      • November 2008
      • Case

      Syngenta International AG: Tropical Sugar Beet

      By: Ray A. Goldberg and Alwin R. Kopse
      Syngenta has developed a new sugar beet crop especially useful to tropical climates that enable double cropping to take place and provide both food and energy from the soil. Thus both the governments of Colombia and India are enthused about the new technological... View Details
      Keywords: Food; Government and Politics; Technological Innovation; Performance Improvement; Performance Productivity; Research and Development; Environmental Sustainability; Technology Adoption; India; Colombia
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      Goldberg, Ray A., and Alwin R. Kopse. "Syngenta International AG: Tropical Sugar Beet." Harvard Business School Case 909-404, November 2008.
      • November 2008 (Revised January 2010)
      • Case

      Stone Finch, Inc.: Young Division, Old Division

      By: Richard G. Hamermesh and Elizabeth Collins
      CEO Jim Billings wants to attract energetic, entrepreneurial talent to Stone Finch, Inc., which comprises an older division that fabricates products like piping and tanks for water and wastewater processing plants, and a much newer division that develops biochemical... View Details
      Keywords: Organizational Behavior; Human Resource Management; Motivation; Business Growth; Motivation and Incentives; Leadership; Business Subsidiaries; Innovation Strategy; Resource Allocation; Organizational Structure; Organizational Culture; Retention; Operations; Recruitment; Integration; Business Growth and Maturation; Mergers and Acquisitions; Growth and Development Strategy; Manufacturing Industry
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      Hamermesh, Richard G., and Elizabeth Collins. "Stone Finch, Inc.: Young Division, Old Division." Harvard Business School Brief Case 083-214, November 2008. (Revised January 2010.)
      • November 2008
      • Background Note

      Welcome to a Wireless World

      By: Stephen P. Bradley and Nancy Bartlett
      Wireless technologies and mobile devices have played crucial roles in the evolution of the digital ecosystem. This note looks at cell phones, smartphones, mobile technologies, and popular applications noting companies that are positioned to capture the value engendered... View Details
      Keywords: Business Ventures; Product; Mobile and Wireless Technology; Technology Industry
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      Bradley, Stephen P., and Nancy Bartlett. "Welcome to a Wireless World." Harvard Business School Background Note 709-445, November 2008.
      • 2008
      • Working Paper

      Modern Management: Good for the Environment or Just Hot Air?

      By: Nicholas Bloom, Christos Genakos, Ralf Martin and Raffaella Sadun
      We use an innovative methodology to measure management practices in over 300 manufacturing firms in the UK. We then match this management data to production and energy usage information for establishments owned by these firms. We find that establishments in better... View Details
      Keywords: Energy Conservation; Management Practices and Processes; Performance Productivity; Environmental Sustainability; Pollutants; Manufacturing Industry; United Kingdom
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      Bloom, Nicholas, Christos Genakos, Ralf Martin, and Raffaella Sadun. "Modern Management: Good for the Environment or Just Hot Air?" NBER Working Paper Series, No. 14394, October 2008.
      • September 2008 (Revised August 2009)
      • Case

      Columbus Tubing: Steel is Real

      By: Daniel C. Snow, Gary P. Pisano, Elena Corsi and Gudrun Urfalino Kristinsdottir
      Columbus Tubing must choose to improve an old technology (steel) or to develop a new material (carbon fiber). The decision must take into account a complicated context: increased demand for the "old" steel products made in Italy, increasing power of carbon fiber... View Details
      Keywords: Decision Choices and Conditions; Resource Allocation; Production; Research and Development; Information Technology; Bicycle Transportation; Asia; Italy
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      Snow, Daniel C., Gary P. Pisano, Elena Corsi, and Gudrun Urfalino Kristinsdottir. "Columbus Tubing: Steel is Real." Harvard Business School Case 609-042, September 2008. (Revised August 2009.)
      • September 2008
      • Teaching Note

      Chi Mei Optoelectronics (TN)

      By: Willy C. Shih
      Teaching Note for [608-123]. View Details
      Keywords: Diversification; Information Technology; Market Entry and Exit; Standards; Industry Clusters; Supply Chain; Production; Experience and Expertise; Biotechnology Industry; Chemical Industry; Taiwan; Asia; Korean Peninsula; China
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      Shih, Willy C. "Chi Mei Optoelectronics (TN)." Harvard Business School Teaching Note 609-040, September 2008.
      • September 2008 (Revised August 2009)
      • Case

      VMware, Inc., 2008

      By: David B. Yoffie, Andrei Hagiu and Michael Slind
      Paul Maritz took the helm of VMware in July 2008, just as the company confronted a radically new competitive environment. Since its founding in 1998, VMware had been the leading provider of virtualization software. Now it faced the kind of threat that every software... View Details
      Keywords: History; Digital Platforms; Competition; Decision Choices and Conditions; Applications and Software; Business Strategy
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      Yoffie, David B., Andrei Hagiu, and Michael Slind. "VMware, Inc., 2008." Harvard Business School Case 709-435, September 2008. (Revised August 2009.)
      • Article

      Marketing in the Age of Web 2.0

      By: Jill Avery
      Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
      Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Consumer Products Industry
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      Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.
      • 2008
      • Working Paper

      The Architecture of Platforms: A Unified View

      By: Carliss Y. Baldwin and C. Jason Woodard
      The central role of "platform" products and services in mediating the activities of disaggregated "clusters" or "ecosystems" of firms has been widely recognized. But platforms and the systems in which they are embedded are very diverse. In particular, platforms may... View Details
      Keywords: Digital Platforms; Industry Clusters; Infrastructure; Information Infrastructure; Digital Platforms
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      Baldwin, Carliss Y., and C. Jason Woodard. "The Architecture of Platforms: A Unified View." Harvard Business School Working Paper, No. 09-034, September 2008.
      • August 2008 (Revised December 2009)
      • Case

      Nantero

      By: William A. Sahlman, Dan Heath and Caroline Perkins
      This case describes a decision confronting the founder of Nantero, a company developing a new semiconductor technology. The company needs to raise additional venture capital. Potential investors have competing visions for the company, and its business model. Some... View Details
      Keywords: Business Model; Decision Choices and Conditions; Venture Capital; Investment; Product Development; Production; Technology; Semiconductor Industry
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      Sahlman, William A., Dan Heath, and Caroline Perkins. "Nantero." Harvard Business School Case 809-031, August 2008. (Revised December 2009.)
      • 8 Aug 2008
      • Conference Presentation

      Where Will Open Development Communities Prevail?

      By: Carliss Y. Baldwin
      Keywords: Product Development; Applications and Software; Civil Society or Community
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      Baldwin, Carliss Y. "Where Will Open Development Communities Prevail?" Paper presented at the HBS-MIT User and Open Innovation Workshop, Boston, MA, August 08, 2008.
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