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  • All HBS Web  (2,512)
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  • All HBS Web  (2,512)
    • People  (5)
    • News  (591)
    • Research  (1,556)
    • Events  (17)
    • Multimedia  (32)
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  • 2008
  • Working Paper

The Internalization of Advertising Services: An Inter-Industry Analysis

By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study investigates the extent of such outsourcing and examines inter-industry variation in the use of... View Details
Keywords: Advertising; Cost; Analytics and Data Science; Management Analysis, Tools, and Techniques; Service Operations; Creativity; Perception; Vertical Integration; Information Technology; Advertising Industry; United States
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Horsky, Sharon, Steven C. Michael, and Alvin J. Silk. "The Internalization of Advertising Services: An Inter-Industry Analysis." Harvard Business School Working Paper, No. 09-007, July 2008.
  • October 2009 (Revised July 2012)
  • Case

Emotiv Systems Inc.: It's the Thoughts that Count

By: Elie Ofek, Jason Riis and Paul Hamilton
Emotiv is getting ready to launch its innovative brain-computer interfacing (BCI) technology. The company has developed a special headset, called EPOC, and highly sophisticated software that can translate a person's emotions, cognitive thoughts, and facial expressions... View Details
Keywords: Technology Adoption; Sales; Technological Innovation; Demand and Consumers; Marketing Strategy; Partners and Partnerships; Entrepreneurship; Forecasting and Prediction; Product Launch; Business Startups; Technology Industry
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Ofek, Elie, Jason Riis, and Paul Hamilton. "Emotiv Systems Inc.: It's the Thoughts that Count." Harvard Business School Case 510-050, October 2009. (Revised July 2012.)
  • 2021
  • Working Paper

Assessing the Strength of Network Effects in Social Network Platforms

By: Marco Iansiti
Network effects have risen to the forefront of platform competition discussions (e.g. the House Judiciary investigation of competition in digital markets, claiming that Facebook, for example, is entrenched due to strong network effects and high switching costs). While... View Details
Keywords: Social Networks; Platform Competition; Network Effects; Competition; Social Media; Digital Platforms
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Iansiti, Marco. "Assessing the Strength of Network Effects in Social Network Platforms." Harvard Business School Working Paper, No. 21-086, February 2021.
  • 13 Dec 2017
  • News

Should you worry about net neutrality ending? This one chart tells you why you should.

  • 01 Mar 2018
  • What Do You Think?

Two Decades Later, is the 'New Economy' Finally Here?

The first of these, Machine/Platform/Crowd, explores the current and future impact of digital technology on people (the mind in relation to machine), product (in relation to View Details
Keywords: by James Heskett

    Natalie Epstein

    Natalie Epstein is a PhD Candidate in Technology and Operations Management at Harvard Business School. Her research focuses on service design strategies for on-demand operations. As the service industry accelerates, she is particularly... View Details

    • September 2021
    • Article

    Network Interconnectivity and Entry into Platform Markets

    By: Feng Zhu, Xinxin Li, Ehsan Valavi and Marco Iansiti
    Digital technologies have led to the emergence of many platforms in our economy today. In certain platform networks, buyers in one market purchase services from providers in many other markets, whereas in others, buyers primarily purchase services from providers within... View Details
    Keywords: Network Interconnectivity; Platform Competition; Market Entry; Networks; Digital Platforms; Competition; Market Entry and Exit
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    Zhu, Feng, Xinxin Li, Ehsan Valavi, and Marco Iansiti. "Network Interconnectivity and Entry into Platform Markets." Information Systems Research 32, no. 3 (September 2021): 1009–1024.
    • 24 Sep 2001
    • Research & Ideas

    Why the Internet Doesn’t Change Everything

    Net. In Silicon Valley, along Route 128, and in the samizdat cafes of Beijing and Rangoon, there is a palpable sense of excitement, a prevailing belief that authority is dead and that digital technologies... View Details
    Keywords: by Debora L. Spar
    • 20 Sep 2021
    • News

    ByteDance Is Getting Ahead of China’s Crackdown on Tech for Teens

    • 27 Jun 2019
    • Working Paper Summaries

    The Effect of Payment Choices on Online Retail: Evidence from the 2016 Indian Demonetization

    Keywords: by Chaithanya Bandi, Toni Moreno, Donald Ngwe, and Zhiji Xu; Retail
    • 17 Mar 2022
    • News

    Pandemic’s E-Commerce Surge Proves Less Persistent, More Varied

    • October 2004
    • Case

    World Wide Licenses Ltd.: From Disney to Polaroid

    World Wide Licenses (WWL) was a low-technology firm that licensed famous brands, which it then applied to timepieces, stationery, and back-to-school products. It transformed into a digital imaging company and landed worldwide rights to the Polaroid brand name. Explores... View Details
    Keywords: Organizational Change and Adaptation; Leadership Development; Brands and Branding; Technology Adoption; Technological Innovation; Transformation
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    Tripsas, Mary. "World Wide Licenses Ltd.: From Disney to Polaroid." Harvard Business School Case 805-060, October 2004.
    • September 2022
    • Case

    Proactive for Her

    By: Rembrand Koning and Kairavi Dey
    Proactive for Her began amid the COVID-19 pandemic, in August 2020 as a digital platform to provide accessible, evidence-based, primary, preventive non-judgmental healthcare services for Indian women, who were often dissuaded from seeking help as premarital sex and... View Details
    Keywords: Women's Health; Healthcare; India; Start-up; Telehealth; Digital Platforms; Health Care and Treatment; Customer Focus and Relationships; Business Startups; Health Industry; Asia; South Asia; India
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    Koning, Rembrand, and Kairavi Dey. "Proactive for Her." Harvard Business School Case 723-351, September 2022.
    • Article

    Why Build in Web3

    By: Jad Esber and Scott Duke Kominers
    A major change is coming to the internet. While today’s dominant platforms have guarded their troves of user data and maintained an advantage through network effects, new companies—working in what they're calling a “Web3” model—are proposing a new value proposition to... View Details
    Keywords: Blockchain; User Experience; Digital Platforms; Network Effects; Internet and the Web; Competition; Web Services Industry
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    Esber, Jad, and Scott Duke Kominers. "Why Build in Web3." Harvard Business Review Digital Articles (May 16, 2022).
    • November 2024 (Revised December 2024)
    • Case

    Moonfare and the Democratization of Private Equity

    By: Victoria Ivashina and Srimayi Mylavarapu
    Founded in 2016, Moonfare headquartered in Europe, was a pioneer in the “democratization” of private equity investments. Historically, private equity was accessible only to institutional investors like pension funds, endowments, sovereign wealth funds, and large family... View Details
    Keywords: Private Equity; Customers; Wealth; Business Strategy; Segmentation; Technological Innovation; Product Launch; Financial Services Industry; Europe
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    Ivashina, Victoria, and Srimayi Mylavarapu. "Moonfare and the Democratization of Private Equity." Harvard Business School Case 225-044, November 2024. (Revised December 2024.)
    • October 2019 (Revised January 2020)
    • Case

    Fixing Facebook: Fake News, Privacy, and Platform Governance

    By: David Yoffie and Daniel Fisher
    Mark Zuckerberg founded Facebook based on the idea that connecting people was a fundamentally good thing—and a way to turn a handsome profit. But from the beginning, Facebook received criticism both for how it handled user privacy and how it curated user-generated... View Details
    Keywords: Platform; Governance; Privacy; Internet and the Web; Corporate Governance; Ethics; Business and Government Relations; Strategy; Digital Platforms; Web Services Industry
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    Yoffie, David, and Daniel Fisher. "Fixing Facebook: Fake News, Privacy, and Platform Governance." Harvard Business School Case 720-400, October 2019. (Revised January 2020.)
    • 12 Mar 2018
    • News

    Billionaire Richard Branson says this is the key to happiness and success

    • January 2017
    • Background Note

    Making Virtual Reality Real

    By: Feng Zhu, Sarah Mehta and David Lane
    This note describes virtual reality and augmented reality technologies and describes the main consumer products on offer in 2016 as well as their manufacturers. It also surveys existing applications of virtual and augment reality technologies. View Details
    Keywords: Virtual Reality; Augmented Reality; Oculus; Google; HTC; Magic Leap; Microsoft; Samsung; Software; Niantic; Digital Platforms; Technology Adoption; Applications and Software; Technology Industry
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    Zhu, Feng, Sarah Mehta, and David Lane. "Making Virtual Reality Real." Harvard Business School Background Note 617-013, January 2017.

      Rosabeth M. Kanter

      Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

      Keywords: high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology
      • August 2019 (Revised March 2023)
      • Case

      Rand Fishkin at Moz (A)

      By: Thomas R. Eisenmann
      In 2016, senior management at Moz, a venture capital–backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had... View Details
      Keywords: Startups; Scaling; Entrepreneurship; Failure; Business Startups; Diversification; Growth Management; Technology Industry
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      Eisenmann, Thomas R. "Rand Fishkin at Moz (A)." Harvard Business School Case 820-002, August 2019. (Revised March 2023.)
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