Filter Results:
(1,229)
Show Results For
- All HBS Web
(1,229)
- News (260)
- Research (897)
- Events (4)
- Multimedia (1)
- Faculty Publications (361)
Show Results For
- All HBS Web
(1,229)
- News (260)
- Research (897)
- Events (4)
- Multimedia (1)
- Faculty Publications (361)
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
defined consumer segments or, indeed, of individual consumers. Engaged Consumers The interactive nature of the Internet means that customers are now engaged more than ever in the co-creation of brand meaning and the development of... View Details
- 13 Jan 2015
- First Look
First Look: January 13
http://www.routledge.com/books/details/9781138794313/ January 2015 Journal of Economic Behavior & Organization Strategic Disclosure: The Case of Business School Rankings By: Luca, Michael, and Jonathan Smith Abstract—We empirically... View Details
Keywords: Sean Silverthorne
- 25 Feb 2020
- News
Beyond the Plastisphere
plastics. “We’re trying to get our customers to covet this product that will help change their lives in a positive way—and make the world a better place too,” says Kauss. The world is literally drowning in plastic: Research indicates that... View Details
- 06 Aug 2014
- Research & Ideas
Climbing Down from the Ivory Tower
police to protect the citizens. Olstrom dubbed the phenomenon "co-production." Since then, it has become common for organizations to treat consumers as production partners. Many high-tech firms hire existing customers to beta-test early... View Details
- 20 Mar 2007
- First Look
First Look: March 20, 2007
understanding of design and manufacturing processes to instruct successfully her American and offshore contractors on how to mass-produce designer clothing at affordable prices. Claiborne was an industry pioneer in many ways. She developed detailed View Details
Keywords: Martha Lagace
- 04 Mar 2014
- First Look
First Look: March 4
Organizational Psychology and Organizational Behavior Psychological Safety: The History, Renaissance, and Future of an Interpersonal Construct By: Edmondson, Amy C., and Zhike Lei Abstract—Psychological safety describes people's... View Details
Keywords: Sean Silverthorne
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
companies, especially the ad-buying agencies, went through tough times because their large clients decided to leave the country. “The first question HBS faculty get when we do a custom Executive Education program in China and other areas... View Details
- 01 Mar 2012
- News
Get Creative
Traps” (November 2006) and “Block-by-Blockbuster Innovation” (May 2010), along with her books SuperCorp and Confidence. How can companies tap their customers for innovative ideas? Carliss Baldwin Baldwin Firms have a tendency to look at... View Details
- 01 Jun 2005
- News
Transforming the IRS
feedback from taxpayers and employees as well as measures of meaningful business results, was a critical step in changing attitudes. How did you improve customer service? There were no quick fixes or silver bullets. The IRS had to... View Details
- 04 Jun 2008
- News
Whistle While You Work
seaman, customs inspector, and author of long, long masterpieces like Moby Dick) once said, “They talk of the dignity of work. Bosh. The dignity is in leisure.” Isn’t he right? Leisure means you’re your own man or woman. Leisure is all... View Details
- 01 Jun 2011
- News
Mr. Start-Up
ideas to make people’s lives more fun or more productive, is an amazing opportunity. The other thing that’s important to me is to interact with people in a way that will earn their respect and make them want to do business with me — as investors, partners, or View Details
- 18 Mar 2008
- First Look
First Look: March 18, 2008
this time. Toward a Theory of Behavioral Operations Authors:Francesca Gino and Gary P. Pisano Publication:Manufacturing and Service Operations Management (forthcoming) Abstract Human beings are critical to the functioning of the vast... View Details
Keywords: Martha Lagace
- 01 Mar 2008
- News
Alumni Books
sweet spot; designing the offer to create customer value and secure differential advantage; integrating to serve the customer; and measuring what matters. Science Lessons: What the Business of Biotech Taught Me about Management by Gordon... View Details
- 11 Mar 2009
- HBS Case
The Energy Politics of Russia vs. Ukraine
long time. To keep those states close to Russia and its sphere of influence, Gazprom had been billing them less for natural gas than its European customers. However, when Gazprom and the Russian government resolved to compete more openly in world markets, the company... View Details
- 26 Jan 2024
- Blog Post
Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective
evaluating companies. These projects include building and presenting a market map in an area of interest and working directly with a portfolio company. Projects are customized to align with company needs and students’ interests and... View Details
Keywords: Nonprofit / Government
- 01 Mar 2009
- News
Gazprom Goes Global
keep those states close to Russia and its sphere of influence, Gazprom had been billing them less for natural gas than its European customers. However, when Gazprom and the Russian government resolved to compete more openly in world markets, the company decided to... View Details
- 29 Sep 2009
- First Look
First Look: September 29
Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel Authors:Dennis Campbell and Frances X. Frei Publication:Management Science (forthcoming) Abstract This paper... View Details
Keywords: Martha Lagace
- 01 Jul 2019
- What Do You Think?
Are Super Stretch Goals Only for the Very Young?
Fargo., objectives were put in place to broaden the bank’s relationship with its customers. This involved selling existing customers many more products, a goal based on research showing a relationship between breadth of View Details
Keywords: by James Heskett
- 13 Jun 2017
- News
Finding Common Ground
company seem bigger than it actually was. He was almost discovered when a Japanese customer arrived in the United States and insisted they meet and go to dinner. Two years shy of legal drinking age, Crespin spent the evening in mortal... View Details
Keywords: Ralph Ranalli