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- All HBS Web
(2,091)
- People (3)
- News (345)
- Research (1,503)
- Events (23)
- Multimedia (1)
- Faculty Publications (751)
- July 2010 (Revised December 2011)
- Background Note
Marketing Analysis Toolkit: Pricing and Profitability Analysis
By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
Keywords: Forecasting and Prediction; Price; Profit; Management Analysis, Tools, and Techniques; Marketing Strategy; Demand and Consumers; Measurement and Metrics; Strategic Planning; Mathematical Methods; Retail Industry
Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Pricing and Profitability Analysis." Harvard Business School Background Note 511-028, July 2010. (Revised December 2011.)
- 10 Feb 2009
- First Look
First Look: February 10, 2009
average in the period 1953-2005, it was particularly high in the early 1980s and negative in the early 2000s. This paper specifies and estimates a model in which the nominal term structure of interest rates is driven by five state... View Details
Keywords: Martha Lagace
- 01 Jun 2023
- News
Buy Big, Sell Small
distribution model by providing a digital platform where shop owners can order fast-moving consumer goods online or by phone from local wholesalers who combine their orders with others from nearby kiranas.... View Details
- 25 Apr 2017
- First Look
First Look at New Research, April 25
understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and online streaming (also known as over-the-top or OTT). We apply our... View Details
Keywords: Sean Silverthorne
- 08 Jul 2019
- Research & Ideas
Are Paywalls Saving Newspapers?
used firm size as a proxy for reputation and utilized uniqueness and political slant indices to account for other company characteristics. The study did not take into account costs or any discounts or marketing efforts targeting new... View Details
- July–August 2024
- Article
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
By: Ta-Wei Huang and Eva Ascarza
Firms are increasingly interested in developing targeted interventions for customers with the best response,
which requires identifying differences in customer sensitivity, typically through the conditional average treatment
effect (CATE) estimation. In theory, to... View Details
Keywords: Long-run Targeting; Heterogeneous Treatment Effect; Statistical Surrogacy; Customer Churn; Field Experiments; Consumer Behavior; Customer Focus and Relationships; AI and Machine Learning; Marketing Strategy
Huang, Ta-Wei, and Eva Ascarza. "Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals." Marketing Science 43, no. 4 (July–August 2024): 863–884.
- 01 Dec 2023
- News
Rounding the Bend
Illustration by Fernando Cobelo To help people visualize what a circular economy could look like and bring the challenges down to a closet-sized scale, Emily Bolon (MBA/MPA 2007) recommends the following exercise. First, make a mental tally of the number of garments... View Details
- July 2018
- Case
LIXIL Group Corporation: Building a New Company in an Old Industry
By: Boris Groysberg and Akiko Kanno
In the spring of 2018, Kinya Seto, president and CEO of LIXIL Group Corporation, a major housing and building products and services company, called a meeting at the company’s head office in central Tokyo to discuss how to implement the new three-year strategic plan.... View Details
Keywords: Turnaround; Leadership And Change Management; Consolidation; Change Management; Leadership; Global Strategy; Business Model; Consumer Products Industry; Consumer Products Industry; Japan
Groysberg, Boris, and Akiko Kanno. "LIXIL Group Corporation: Building a New Company in an Old Industry." Harvard Business School Case 419-009, July 2018.
- July 2010
- Supplement
Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
- 09 Jan 2008
- Working Paper Summaries
A Resource Belief-Curse: Oil and Individualism
- 2023
- Working Paper
Cost-Efficient Decarbonization of Portland Cement Production
By: Gunther Glenk, Anton Kelnhofer, Rebecca Meier and Stefan Reichelstein
Accounting for nearly 8% of global annual carbon dioxide (CO2) emissions, the cement industry is considered difficult to decarbonize. While a sizeable number of abatement levers for Portland cement production is becoming technologically ready for deployment, many are... View Details
Keywords: Decarbonization; Carbon Abatement; Carbon Accounting; Carbon Emissions; Carbon Regulation; Carbon Tax; Net-zero Emissions; Management; Environmental Management; Sustainable Cities; Accounting; Management Analysis, Tools, and Techniques; Environmental Accounting; Energy; Environmental Sustainability; Utilities Industry; Utilities Industry; Utilities Industry; Utilities Industry; Utilities Industry; Utilities Industry; Utilities Industry; Utilities Industry; Utilities Industry; Utilities Industry; Europe; North America; South America; Africa; Asia
Glenk, Gunther, Anton Kelnhofer, Rebecca Meier, and Stefan Reichelstein. "Cost-Efficient Decarbonization of Portland Cement Production." Harvard Business School Working Paper, No. 24-025, October 2023. (TRR 266 Accounting for Transparency Working Paper Series, No. 120, May 2023.)
- Web
The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
could develop only to a point.” 11 When color began to be added to the products themselves, advances in color printing and reproduction followed. Starting in the 1920s American consumers went from a commercial world of white towels and... View Details
- October 2013 (Revised January 2016)
- Case
J.C. Penney's 'Fair and Square' Strategy (Abridged)
By: Elie Ofek and Jill Avery
As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States
Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Strategy (Abridged)." Harvard Business School Case 514-063, October 2013. (Revised January 2016.)
- 14 Jul 2023
- Blog Post
Harvard Business School Announces Its 2023-2024 Blavatnik Fellows
(MBA 2022) and Christopher Edward Dee (MD 2021). Patrick's research focuses on utilizing real-world behavioral data from smartphones to characterize patient quality of life and to develop adaptive interventions using reinforcement... View Details
- 30 Sep 2014
- First Look
First Look: September 30
and high levels of press freedom. We further demonstrate that suppliers perform better when they serve buyers located in countries where consumers are wealthy and socially conscious. Taken together, these findings suggest the importance... View Details
Keywords: Sean Silverthorne
- 19 Apr 2010
- Research & Ideas
The History of Beauty
the consumer products giant Unilever, published some years ago. This company had a long-established business in soap and other toiletries, but spent decades after World War II striving without great success to expand its business into... View Details
- 22 Feb 2018
- Book
The New History of American Capitalism
reach other actors in the political economy, including shoppers, businesspeople, financiers, and traders. Thus Liz Cohen, in her Consumer’s Republic, looks at the ways consumers helped construct a new kind of political economy—through... View Details
Keywords: Manufacturing
- 22 Sep 2009
- First Look
First Look: September 22
the mechanism of industry migration proposed in models like Duranton (2007). Shaping Online Consumer Choice by Partitioning the Web Authors:Jolie M. Martin and Michael I. Norton Publication:Psychology and... View Details
Keywords: Martha Lagace
- Web
Online Business Analytics Course | HBS Online
sales using Excel and interpret the output 8 hrs Module 5 Multiple Regression Identify relationships among three or more variables to improve understanding of data and provide better forecasts. Highlights Single Versus Multiple Regression Adjusted R-Squared Improving... View Details
- 31 May 2011
- Research & Ideas
Japan Disaster Shakes Up Supply-Chain Strategies
suppliers in as many countries before it lands in the hands of the final assembler. "The sequential, multicountry production model is what dominates now, and it's a model where little bits of value get... View Details