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- All HBS Web
(1,389)
- People (1)
- News (239)
- Research (1,055)
- Events (10)
- Multimedia (6)
- Faculty Publications (454)
- 01 Nov 2011
- First Look
First Look: Nov. 1
online discount vouchers, a new marketing tool that offers consumers large discounts when they prepay for participating merchants' goods and services. Within a model of repeat experience good purchase, we examine two mechanisms by which a... View Details
Keywords: Sean Silverthorne
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
purchased gasoline on the basis of price alone. About 60 percent of consumers would be willing to pay a premium price if offered a superior buying experience, including... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 02 Feb 2010
- First Look
First Look: Feb. 2
adopt third-degree price discrimination based on the income of different consumer classes while foreswearing third-degree price discrimination based on differences in the... View Details
Keywords: Martha Lagace
- 29 May 2006
- What Do You Think?
How Important Is the “Service Sector Effect” on Productivity?
Summing Up Do increases in social sector productivity, which seem to prevail at least in the U.S., benefit consumers at the expense of workers? Or is the scale weighted in favor of the latter who may benefit two ways, in terms of both an... View Details
- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
customers weren't so different from the seventy million who enter its stores each week; slightly tech savvier, perhaps, and looking for higher-end goods "at Wal-Mart prices." She said the company was careful to do its own price... View Details
- 27 Jun 2005
- Research & Ideas
The Potential Downside of Win-Win
pharmaceutical firm B creates a drug that treats the same ailment and prepares to bring the drug to market. According to best estimates, this new competition will reduce the price of A's product to $2.55 per pill. B would pick up 40... View Details
Keywords: by Max H. Bazerman
- 08 Jul 2008
- First Look
First Look: July 8, 2008
digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low. What does... View Details
Keywords: Martha Lagace
- 15 Dec 2024
- News
Forward Thinking
You can ask the internet anything, but getting an answer via generative artificial intelligence consumes about 10 times more electricity than a traditional Google search. Consequently, the data centers where AI tools are trained and run are guzzling more and more... View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
children in real-life situations as they learn experientially through play in familiar environments using a mobile device. canada PIXIE is a website that connects passionate, small product companies, designers, and artisans with their core market while bringing the... View Details
- 01 Dec 2011
- News
Ticktock
The cases deal with universal entrepreneurial consumer product questions: Should the product be sold at big-box stores or through upscale specialty boutiques? (In the beginning, Nanda stuck with small museum shops and specialty catalogs,... View Details
- 20 Nov 2012
- First Look
First Look: November 20
U.S. Census of Services for 1982-2007, we find agencies are more likely to unbundle with increasing size, diversification, and higher media prices and less likely with increasing age, larger media volume, and an interaction between media... View Details
Keywords: Sean Silverthorne
- 01 Sep 2010
- News
Start-Ups Make Their Pitch
help consumers locate a business or person to handle local service needs, get price quotes, and book appointments. Southern California: Kiwilimón (Deborah Dana Beyda, MBA ’08, cofounder) is a food and recipe... View Details
- 02 Jun 2010
- First Look
First Look: June 2
is considered where firms internalize the regret costs that consumers experience when they see an unexpected price change. Regret costs are assumed to be increasing in the size of View Details
Keywords: Martha Lagace
- 03 Oct 2024
- Blog Post
Van den Ende Rozen
their flowers to have more natural greenery so they have more control over the final appearance of mixed bouquets. Van den Ende Rozen sells 65% of their flowers directly to customers such as grocers and convenience stores, while the rest is sent to auction houses like... View Details
- 17 Apr 2007
- First Look
First Look: April 17, 2007
transforming locally engaged citizens into viewers consuming programming from distant sources. In response to such concerns, many regulatory agencies, including the Federal Communication Commission in the United States, curtail the... View Details
Keywords: Martha Lagace
- 26 Jul 2017
- Blog Post
“Uncertainty Makes It More Interesting.”
in-store. After just two weeks on-site, Felipe already appreciates the depth of his internship experience. “I enjoy being in a small firm where I’m involved in everything,” he says. “I’m part of the ‘sensory’ group that tastes foods, helping us arrive at the right... View Details
Keywords: Consumer Products / Retail
- 17 Jan 2017
- First Look
First Look at New Research: January 17
infrastructure and ready talent, and an underdeveloped consumer market. Some innovators, however, have succeeded by building franchises to serve poorer consumer segments; tapping the vast opportunity... View Details
Keywords: Sean Silverthorne
- 01 Oct 1998
- News
Beyond the Numbers
he explains. In a record six weeks, Robinson was promoted to controller for Citicorp's Global Consumer Businesses, becoming responsible for seven hundred employees worldwide. In 1994 he joined ADVO, Inc., the largest direct-marketing... View Details
Keywords: Eileen K. McCluskey
- 25 Jul 2006
- First Look
First Look: July 25, 2006
developed countries. Large emerging economies with little inward FDI include India and Turkey, despite the relaxation over the last two decades of the restrictions imposed on foreign firms between 1950 and 1980. This working paper explores why Unilever, the Anglo-Dutch... View Details
Keywords: Sean Silverthorne
- 01 Jun 2015
- News
Faculty Q&A: Reemerging Technologies
industry. Ironically, in the late 1960s the Swiss introduced the first bat-tery-powered quartz watch. But within seven years, the Japanese brought the price of quartz watches down by 100-fold because of their expertise in electronics. A... View Details