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  • All HBS Web  (1,574)
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    • News  (249)
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  • 08 Dec 2015
  • First Look

December 8, 2015

create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that... View Details
Keywords: Sean Silverthorne
  • 05 Oct 2010
  • First Look

First Look: October 5, 2010

stocks and indexes without being detected for over a year. Although the case could be used to teach the basics of internal controls, it is likely to be more effective by eliciting a debate about how predictable the incident was, and... View Details
Keywords: Sean Silverthorne
  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

distributors, although important and useful for a certain portfolio of products, are no longer appropriate for a different subset. How can you overcome resistance from a powerful channel partner, such as a brand-name manufacturer or a strong intermediary, over issues... View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

on-demand programming. Priced at $39.99 per month, Hulu Live TV offered consumers a tremendous savings over traditional cable program packages and allowed subscribers to watch programs on Internet-connected... View Details
Keywords: Sean Silverthorne
  • 12 Nov 2001
  • Research & Ideas

Facing the New World Order

process of globalization and international trade. But we're putting our bets on our indexes that very clearly [show] a continuation of the now ten- to twenty-year process of intensive globalization. We believe that, particularly the... View Details
Keywords: by Staff
  • 22 May 2007
  • First Look

First Look: May 22, 2007

and Failures of a Global Entrepreneur Harvard Business School Case 807-045 Bert Twaalfhoven (70; HBS '54) is faced with two offers to acquire the manufacturing holding company he had built up over 40 years. Despite the attractive price... View Details
Keywords: Martha Lagace
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

study the dynamics of multi-round position auctions, considering both the case of exogenous click-through rates and the case in which click-through rates are determined by an endogenous consumer search process. In both contexts, we... View Details
Keywords: Sean Silverthorne
  • 04 May 2020
  • Research & Ideas

Predictions, Prophets, and Restarting Your Business

awareness of cybersecurity issues. Combined with the ability to block ads, the growing costs of acquiring customers online, the experience of “Zoombombing,” and controls on consumer data by EU regulators and others, it’s unclear how much... View Details
Keywords: by Frank V. Cespedes
  • 17 Aug 2010
  • First Look

First Look: August 17

expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can... View Details
Keywords: Martha Lagace
  • 18 Apr 2005
  • Research & Ideas

Prosper with Multi-Channel Retailing

customers weren't so different from the seventy million who enter its stores each week; slightly tech savvier, perhaps, and looking for higher-end goods "at Wal-Mart prices." She said the company was careful to do its own price... View Details
Keywords: by Julie Jette; Consumer Products; Consumer Products
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

same time advertises directly to consumers to generate demand that pulls the product off retail shelves. In the same way, President Trump must push his agenda through Congress, but strong popular support backing the agenda will help... View Details
Keywords: by Christina Pazzanese
  • 03 Aug 2010
  • First Look

First Look: August 3

Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog brand biography (UBB) to... View Details
Keywords: Martha Lagace
  • 23 Mar 2010
  • First Look

First Look: March 23

(forthcoming) An abstract is unavailable at this time. Download the paper: http://www.people.hbs.edu/bvillalonga/VillalongaAmit_FM_Final.pdf Working Papers Banking Market Concentration and Consumer Credit Constraints: Evidence from the... View Details
Keywords: Martha Lagace
  • 02 Feb 2004
  • Research & Ideas

Where Does Apple Go From Here?

has Apple had such a difficult job growing beyond the Mac? A: Apple is a computer company, and Jobs has always understood that his core franchise was very closely connected to the core computer franchise. Consumer electronics products,... View Details
Keywords: by Sean Silverthorne
  • 18 Oct 2016
  • First Look

October 18, 2016

new ones. The authors contend that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium View Details
Keywords: Sean Silverthorne
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

estimates of real consumption across countries without the need for consumer price index extrapolations. We discuss advantages and limitations associated with the use of online... View Details
Keywords: Dina Gerdeman
  • 25 Jul 2006
  • First Look

First Look: July 25, 2006

developed countries. Large emerging economies with little inward FDI include India and Turkey, despite the relaxation over the last two decades of the restrictions imposed on foreign firms between 1950 and 1980. This working paper explores why Unilever, the Anglo-Dutch... View Details
Keywords: Sean Silverthorne
  • 03 Apr 2019
  • Book

Fintech's Game-Changing Opportunities for Small Business

out an application in minutes, and get an answer the same day and money in their bank account the next day, they flocked to the new lenders. Some issues arose quickly, though, such as high prices and bad actors charging hidden fees. The... View Details
Keywords: by Martha Lagace; Banking; Financial Services
  • 2010
  • Case

Playa Dorado

By: W. Earl Sasser
Playa Dorada Beach & Resort in Boca Raton, Florida, faces a growing seasonal demand for tennis services. The number of guests is expected to double in the next few years, and while the tennis facilities are a popular and well-promoted amenity at the resort, court space... View Details
Keywords: Demand and Consumers; Management Analysis, Tools, and Techniques; Expansion; Planning; Mathematical Methods; Price; Profit; Sales; Operations; Growth and Development Strategy; Marketing; Performance Capacity; Accommodations Industry; Florida
Citation
Related
Sasser, W. Earl. "Playa Dorado." Watertown, MA: Harvard Business Publishing Case, 2010. (Brief Case.)
  • 20 Aug 2007
  • Research & Ideas

HBS Cases: Using Investor Relations Proactively

management of financial communication? Greg Miller: The French group Total and the British BP are both major players in the oil and gas industry, which is increasingly moving into the center of public interest due to its booming oil and gas View Details
Keywords: by Martha Lagace; Energy; Utilities
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