Publications

Research Summary

Overview

By: Eva Ascarza

Professor Ascarza’s research primarily focuses on providing researchers and marketers a better understanding of how to manage customer retention so as to reduce churn and increase firm’s profitability. She addresses these issues by building empirical models of customer... View Details

Web

Case Method Project

working with the Case Method Project? Connect to other educators in our network and download case materials via ShareVault . For Prospective Partners Interested in learning more about the Case Method Project? Find out how to bring the... View Details

Program

Women on Boards

boards are seeking. This program unpacks the process of board selection to help you understand the explicit and implicit ways that boards function. You will learn how to advance your candidacy by making connections with directors,... View Details

Program

Strategic Marketing for Driving Growth

new DTC (direct-to-consumer) entrants Expand your personal and professional network Extend your network by connecting and working with accomplished executives from various backgrounds, industries, and countries across the globe Build... View Details

November 2019 (Revised February 2020)
Case

Starbucks: Reaffirming Commitment to the Third Place Ideal

By: Francesca Gino, Katherine B. Coffman and Jeff Huizinga

On April 12, 2018, two African American entrepreneurs had scheduled a business meeting at a Starbucks in Philadelphia’s Rittenhouse Square neighborhood. They sat without ordering, waiting for a local businessman to show up for the meeting. The store manager called 911... View Details

Keywords: Mission and Purpose; Values and Beliefs; Prejudice and Bias; Crisis Management; Employees; Training

May 2018 (Revised June 2018)
Case

Ashar Group: Brokers and Co-opetition in the Life Settlement Industry

By: Alexander Braun, Lauren H. Cohen, Christopher J. Malloy and Jiahua Xu

Connecting life insurance policyholders with potential investors (called Life Settlement Providers), Ashar Group plays a pivotal role in the industry. Its current position is, however, increasingly being challenged by consumer-direct models, led by major providers... View Details

Keywords: Insurance; Investment; Markets; Competitive Strategy; Cooperation; Financial Services Industry

2017
Working Paper

Digital Labor Markets and Global Talent Flows

By: John Horton, William R. Kerr and Christopher Stanton

Digital labor markets are rapidly expanding and connecting companies and contractors on a global basis. We review the environment in which these markets take root, the micro- and macro-level studies of their operations, their ongoing evolution and recent trends, and... View Details

Keywords: Information Infrastructure; Job Cuts and Outsourcing; Talent and Talent Management; Labor

Read Now

January 2015 (Revised May 2023)
Technical Note

FIELD Global Immersion: Orchestrating a Compelling Presentation

By: Jill Avery

This note was written to help you organize and orchestrate your FIELD Global Immersion final project presentation to your global partner. It is designed to illustrate ways to make your final presentation persuasive, inspiring, and powerful — a presentation with... View Details

Keywords: Presentation Skills; Communication; Communication Intention and Meaning; Communication Strategy; Interpersonal Communication; Management Skills

November 2005 (Revised August 2006)
Background Note

When Investing and Social Objectives Meet

By: Gregory S. Miller, Vincent Marie Dessain and Anders Sjoman

Introduces students to a group of investors and stakeholders who evaluate firms at least partially on factors other than eventual investment payoff. Focuses on investors who evaluate and attempt to impact firms' ethical, corporate governance, or other "societal"... View Details

Keywords: Consumer Behavior; Investment; Business and Stakeholder Relations; Business and Shareholder Relations

March 2005 (Revised April 2005)
Module Note

A Relational Approach to Self-Assessment and Career Development

By: Monica C. Higgins

Describes the main ideas in a module on relational self-assessment as part of a course on self-assessment and career development or as part of a course on leadership and organizational behavior for MBA students or executives. Reflects a "relational" approach to career... View Details

Keywords: Personal Development and Career; Relationships; Leadership; Organizations; Behavior; Social and Collaborative Networks

01 Jul 2020
News

Fixing U.S. Politics

31 Jan 2019
News

The Backlash to Larry Fink’s Letter Shows How Far Business Has to Go on Social Responsibility

2024
Dictionary Entry

Jerry R. Green (1946-)

By: Eddie Dekel, John Geanakoplos and Scott Duke Kominers

Jerry Green has a deep and long-standing connection to Harvard University, and in particular with its Economics Department. This paper begins by reviewing his intellectual background, and then turns to exploring how he has influenced scholars through his wide-ranging... View Details

Keywords: Economics; Microeconomics; Theory; History; Game Theory; Decision Choices and Conditions; Education Industry; North America; United States; Cambridge; Massachusetts; Boston

2018
Chapter

How the Other Half Thinks: The Psychology of Advising

By: Hayley Blunden and Francesca Gino

This chapter integrates research on advice interactions, motivations for advising, and the psychological consequences of serving in an advisor role to develop a more comprehensive perspective on the psychology of advising. By connecting this work, which spans various... View Details

Keywords: Advice; Advice Giving; Advisor; Self-other; Helping; Interpersonal Communication; Cognition and Thinking; Social Psychology

Find at Harvard

September 2016 (Revised September 2016)
Case

Spectio: A Digital Lighting Company

By: Rajiv Lal and Sarah McAra

Spectio Tech, founded in 2005, developed and implemented intelligent LED lighting solutions for the industrial market. Sensors and wireless connectivity embedded in its LED fixtures not only significantly reduced lighting-related energy use—by up to 90% in some... View Details

Keywords: Internet Of Things; IoT; LED Lighting; Start-up; Energy Efficiency; Information Technology; Technology Adoption; Technological Innovation; Business Startups; Internet and the Web