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Show Results For
- All HBS Web
(1,360)
- People (1)
- News (520)
- Research (686)
- Events (3)
- Multimedia (27)
- Faculty Publications (410)
- 01 Jun 2007
- News
A Juicy Story
Office software for the Mac. In 1998, Apple launched the iMac, a candy-colored computer that fit well with its ad campaign to “Think Different.” Even so, it sold only 6 million units over the course of three years, compared with sales of... View Details
- 01 Jun 2005
- News
Christensen Center: Open for Business
in honor of the late Chris Christensen, a longtime HBS faculty member and legendary case-method teacher, the center was permanently endowed with campaign gifts totaling $25 million. In May, members of the HBS community gathered to... View Details
- Profile
Yi-An Huang
Where are you now and what are you doing? I’m a director of strategy at Boston Medical Center. We have a small team, directly under the COO, that explores strategies in every area from operational projects like O.R. improvements to marketing View Details
Keywords: Health Care
- 01 Dec 2000
- News
The Rites of Autumn
sessions, check the progress of campus renovations, hear the latest on the School's initiatives from Dean Kim B. Clark, and, of course, catch up and network with each other. Reunion giving was also noteworthy. By the time they'd gathered at Soldiers Field, two classes... View Details
- 01 Sep 2004
- News
Lisa Churchville (MBA 1979)
warning me about empty-nesting, catch-up contributions to my 401K, and the challenges and stresses of middle age. Right on target for my current stage of life. Hillary Clinton once said that the most painful thing said about her during her husband’s first View Details
- 28 Jul 2014
- Research & Ideas
Eyes Shut: The Consequences of Not Noticing
to get involved in a national consumer awareness campaign aimed at protecting consumers from gas can explosions. Elmburg felt he needed Walmart's cooperation because the gas cans produced by Blitz and sold through Walmart had been... View Details
- 27 Apr 2015
- News
Topping Off the Ruth Mulan Chu Chao Center
- 01 Dec 2002
- News
HBS Alumni Association Board of Directors: President's Report
It's been a busy autumn at HBS. In September, the School successfully launched its first-ever capital campaign (see coverage). A few weeks later, the fall reunions were very well attended. The Alumni Board then held a productive meeting... View Details
- 01 Dec 2022
- News
Ink: Comfort in Discomfort
by them. Organizational leaders are also using both/and language to communicate their organizations’ goals and missions. Barclays unveiled a campaign it called AND—stressing that the 300-plus-year-old bank would only survive the next... View Details
- 18 Apr 2017
- News
Harvard Business School Holds Topping Off Ceremony for Klarman Hall
- Blog
Faculty Reflections on International Women's Day
The 2022 theme for International Women's Day (IWD) on March 8th, is "Break the Bias." This year's campaign calls for all to imagine a gender equal world free of bias, stereotypes, and discrimination. A world that is diverse, equitable,... View Details
- 01 Oct 2002
- News
Thinking Outside the Centerfold
“Truth” campaign, which began in Florida in 1997, played to teenagers' natural rebelliousness and got them to thinking about how tobacco companies exploit them. Experts consider the “Truth” campaign to be one of the most successful social... View Details
- 01 Jun 2003
- News
HBS Alumni Association Board of Directors: President's Report
continue as planned. San Francisco, Chicago, and New York City recently hosted launch events for The Campaign for Harvard Business School. Each event included a powerful multimedia presentation showcasing the tremendous impact HBS alumni... View Details
- 01 Mar 2014
- News
Insight: Yenball
by Dan Morrell Perhaps the biggest free agent target in major league baseball this off-season was 25-year-old Masahiro Tanaka, a pitcher in the Japanese professional league with a devastating split-finger fastball who made international headlines by winning a record 30... View Details
- 29 Mar 2023
- News
Supporting Earthquake Victims in Turkey and Syria
of people in need. Ebru Kohen (OPM 43, 2013) in Istanbul is helping with coordination locally. “This is an example of the remarkable collaborative power of the HBS network. More information on this campaign and ways to donate can be found... View Details
- 27 Jul 2019
- Op-Ed
Does Facebook's Business Model Threaten Our Elections?
In the 2012 US presidential election, the Obama campaign deftly used a Facebook app to register voters and have friends message them to get out the vote. But it was 2016 presidential campaign that really... View Details
Keywords: by George Riedel
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
Boston College's greatest marketing campaign lasted about six seconds. It's called the "Flutie Effect." In a 1984 game against the University of Miami, BC quarterback Doug Flutie threw a last-second "Hail Mary" pass 48... View Details
- 15 Apr 2021
- News
Bringing Light to the Fight
outcomes. Public interest in the illness could also drive funding toward breast cancer research. Breast Cancer Foundation NZ launched a media campaign to spotlight the disease, and Smyth’s mother gave her daughter permission to talk about... View Details
- 01 Apr 2002
- News
The Simplest Taste
parlaying that one emporium into an empire of stores nationwide. Neiman Marcus introduced a number of innovations such as weekly department store fashion shows, personalized gift wrapping, a national advertising campaign (unheard of for a... View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
Web 2.0 opportunities for your firm are endless. Managers can engage with customers via blogs (caution: they take much more time than you think). Victoria’s Secret and thousands of other firms have highly successful exposure on Facebook and MySpace. You can also create... View Details