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Show Results For
- All HBS Web
(2,541)
- People (3)
- News (383)
- Research (1,850)
- Events (2)
- Multimedia (7)
- Faculty Publications (1,227)
- January 2021
- Case
Digital Transformation 2.0: CEO Elie Girard at Atos
By: Tsedal Neeley and James Barnett
Elie Girard has taken the helm as CEO of Atos—multinational IT giant—to lead the company into the next era of digital transformation. Noticing that customers’ digital needs were evolving to become even more specialized and global in scope, he made a bold first step as... View Details
Neeley, Tsedal, and James Barnett. "Digital Transformation 2.0: CEO Elie Girard at Atos." Harvard Business School Case 421-024, January 2021.
- March 1996 (Revised February 1999)
- Case
Vistakon: 1 Day Acuvue Disposable Contact Lenses
By: Alvin J. Silk, Bruce Issacson and Marie Bell
Vistakon, an independent and entrepreneurial subsidiary of Johnson & Johnson, pioneered the production and marketing of disposable contact lenses with the 1987 launch of Acuvue, the first disposable extended-wear lens--a soft contact lens that patients wear for a... View Details
Keywords: Advertising Campaigns; Business Subsidiaries; Business Startups; Corporate Entrepreneurship; Price; Risk Management; Marketing; Product Positioning; Production; Performance Effectiveness; Consumer Products Industry; United States
Silk, Alvin J., Bruce Issacson, and Marie Bell. "Vistakon: 1 Day Acuvue Disposable Contact Lenses." Harvard Business School Case 596-087, March 1996. (Revised February 1999.)
- January 2019 (Revised February 2020)
- Case
World Wrestling Entertainment, Inc.
By: Anita Elberse and Melissa Rodman
World Wrestling Entertainment, Inc. (WWE) develops and presents scripted hero-versus-villain storylines featuring its wrestlers at hundreds of live events—on several weekly television shows, on its own over-the-top streaming service, and on social media—to millions of... View Details
Keywords: Superstars; Talent; Talent Development; Labor Economics; General Management; Entertainment; Sports; Media; Talent and Talent Management; Contracts; Marketing; Strategy
Elberse, Anita, and Melissa Rodman. "World Wrestling Entertainment, Inc." Harvard Business School Case 519-058, January 2019. (Revised February 2020.)
- January 2007 (Revised October 2011)
- Case
Roppongi Hills: City Within a City
By: Anita Elberse, Andrei Hagiu and Masako Egawa
Minoru Mori is the CEO of Mori Building, which has built Roppongi Hills, an ambitious large-scale, mixed-use development in Tokyo, Japan that includes high-end retail, restaurants, hotel, office, library, and art museum. A destination site for tourists and local... View Details
Keywords: Buildings and Facilities; Development Economics; Brands and Branding; Urban Development; Competition; Real Estate Industry; Tokyo
Elberse, Anita, Andrei Hagiu, and Masako Egawa. "Roppongi Hills: City Within a City." Harvard Business School Case 707-431, January 2007. (Revised October 2011.)
- October 2006 (Revised August 2007)
- Case
Marketing Chateau Margaux
By: John A. Deighton, Leyland Pitt, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman
Chateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has never been stronger for the very finest Bordeaux. How should Margaux sustain and grow its business? The Chateau management team is wondering if it can take more... View Details
Keywords: Price; Growth and Development Strategy; Brands and Branding; Distribution; Luxury; Food and Beverage Industry; France
Deighton, John A., Leyland Pitt, Vincent Marie Dessain, Daniela Beyersdorfer, and Anders Sjoman. "Marketing Chateau Margaux." Harvard Business School Case 507-033, October 2006. (Revised August 2007.) (request a courtesy copy.)
- June 2022
- Case
Worten Portugal: Becoming a Digital Marketplace
By: Antonio Moreno, Pedro Amorim and Tonia Labruyere
With Amazon's entry into Portugal, Miguel Mota Freitas, CEO of Portuguese electronics chain Worten, is reflecting on their strategy of building a competitive marketplace. View Details
Keywords: Digital Transformation; Digital Strategy; Digital Platforms; Brands and Branding; E-commerce; Logistics; Service Delivery; Supply Chain; Competitive Strategy; Diversification; Consumer Products Industry; Electronics Industry; Retail Industry; Portugal; Spain
Moreno, Antonio, Pedro Amorim, and Tonia Labruyere. "Worten Portugal: Becoming a Digital Marketplace." Harvard Business School Case 622-062, June 2022.
- Video
Dr. R.S. Sodhi
Dr. R.S. Sodhi, former Managing Director of GCMMF (Amul), discusses the organization's strategies to build a unique reputation with both farmers and consumers. View Details
- February 1985 (Revised September 1988)
- Case
Komatsu Ltd.
Reviews and updates the structure and characteristics of the earth-moving equipment industry presented in the companion case, Caterpillar Tractor Co. After revealing that CAT has suffered major financial losses during the period from 1981 through 1984, the case... View Details
Keywords: Financial Crisis; Machinery and Machining; Price; Growth and Development; Brands and Branding; Product Development; Production; Competitive Strategy; Global Strategy; Manufacturing Industry; Agriculture and Agribusiness Industry; Industrial Products Industry
Bartlett, Christopher A. "Komatsu Ltd." Harvard Business School Case 385-277, February 1985. (Revised September 1988.)
- October 1999 (Revised September 2005)
- Case
Eddie Bauer, Inc.
By: David E. Bell and Ann Leamon
Eddie Bauer has decided to coordinate its merchandising strategy (price, selection) across its stores and catalog. But with e-commerce, is this still sensible? View Details
Keywords: Management; Brands and Branding; Marketing Channels; Product Positioning; Business Strategy; Internet
Bell, David E., and Ann Leamon. "Eddie Bauer, Inc." Harvard Business School Case 500-034, October 1999. (Revised September 2005.)
- 27 Aug 2007
- Op-Ed
Mattel: Getting a Toy Recall Right
design flaws in the toys with the magnets that could come loose. But Mattel deserves praise for now stepping up to its responsibilities as the leading brand in the toy industry. What has Mattel done right? The CEO has taken personal... View Details
- November 2022 (Revised February 2024)
- Case
The Globalization of Manchester City Football Group
By: Maria P. Roche, Tiona Zuzul, Exequiel Hernandez and Amy Klopfenstein
This case describes the efforts of City Football Group (CFG) to purchase Esporte Clube Bahia (Bahia), a Brazilian professional soccer club. CFG’s strategy was to acquire under-performing clubs worldwide, invest money in high-profile players, and improve the teams’... View Details
Keywords: Business Ventures; Acquisition; Business Conglomerates; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Globalized Markets and Industries; Markets; Demand and Consumers; Marketing; Brands and Branding; Organizations; Organizational Change and Adaptation; Sports; Strategy; Competition; Competitive Advantage; Diversification; Expansion; Sports Industry; Europe; United Kingdom; England; South America; Brazil
Roche, Maria P., Tiona Zuzul, Exequiel Hernandez, and Amy Klopfenstein. "The Globalization of Manchester City Football Group." Harvard Business School Case 723-391, November 2022. (Revised February 2024.)
- January 1989 (Revised March 1995)
- Case
Du Pont Freon Products Division (A)
In 1988, the Du Pont Co. is abruptly confronted with solid scientific evidence that chlorofluorocarbons are destroying the earth's ozone shield. Du Pont, with its Freon brand product line serving markets for foam insulation, electronics solvents, and especially... View Details
Keywords: Business Divisions; Policy; Management; Brands and Branding; Production; Service Operations; Natural Environment; Competition; Corporate Strategy; Environmental Sustainability
Vietor, Richard H.K., and Forest L. Reinhardt. "Du Pont Freon Products Division (A)." Harvard Business School Case 389-111, January 1989. (Revised March 1995.)
- September 1984 (Revised February 1989)
- Case
Benetton (A)
By: James L. Heskett
The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details
Keywords: Logistics; Brands and Branding; Networks; Production; Marketing Strategy; Globalization; Apparel and Accessories Industry; United States; Europe
Heskett, James L. "Benetton (A)." Harvard Business School Case 685-014, September 1984. (Revised February 1989.)
- November 2018
- Case
The Bundesliga in the U.S.
By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer
The Bundesliga, Germany’s premier football (soccer) league, is assessing its global broadcast and marketing strategy, with special focus on the very lucrative but highly competitive U.S. market. Its CEO Christian Seifert believed that a strong international position... View Details
Keywords: Media; Sports; Global Strategy; Marketing Strategy; Competitive Strategy; Media and Broadcasting Industry; Sports Industry; United States
Greyser, Stephen A., Sascha L. Schmidt, and Florian Holzmayer. "The Bundesliga in the U.S." Harvard Business School Case 919-406, November 2018.
- February 2001
- Case
BarnesandNoble.com (C)
By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman
At the end of 1999, Steve Riggio, the vice chairman and acting CEO of barnesandnoble.com, wonders what his company should do next against Amazon.com, the online retailer who is the leading online book seller in the United States. While barnesandnoble.com has been... View Details
Keywords: Competitive Strategy; Competitive Advantage; Internet and the Web; Diversification; Brands and Branding; Retail Industry
Rayport, Jeffrey F., Dickson Louie, and William A. Sahlman. "BarnesandNoble.com (C)." Harvard Business School Case 901-024, February 2001.
- 2013
- Working Paper
Clusters and the New Growth Path for Europe
By: Christian Ketels and Sergiy Protsiv
This paper outlines elements of a conceptual framework that clarifies the role that clusters play relative to government policies and actions of individual companies in supporting the emergence of "High Road" strategies that lead to better New Growth Path–related... View Details
Keywords: Technological Innovation; Competition; Industry Clusters; Globalization; Economic Growth; Europe
Ketels, Christian, and Sergiy Protsiv. "Clusters and the New Growth Path for Europe." WWW for Europe Working Paper Series, No. 14, July 2013. (WIFO, Vienna.)
- Program
Investment Management Workshop
Summary The Investment Management Workshop convenes the world's top principals, portfolio managers, and executives to explore the latest industry strategies and best practices. Focused on asset management,... View Details
- December 2002 (Revised June 2003)
- Case
Vignette: The Rebar Dilemma
By: G. Felda Hardymon, Josh Lerner and Ann Leamon
Martin Smith, a new associate at an LBO firm, must respond to a problem posed by his boss, based on an historical deal that suddenly came undone. After months of negotiation, his firm's plan to buy a bankrupt competitor of one of its portfolio companies and close it... View Details
Keywords: Leveraged Buyouts; Insolvency and Bankruptcy; Competition; Growth and Development Strategy; Business or Company Management
Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Vignette: The Rebar Dilemma." Harvard Business School Case 803-091, December 2002. (Revised June 2003.)
- March 1998 (Revised March 1999)
- Case
NIKE, Inc. in the 1990s (C)
By: John A. Quelch
In 1998, Nike's earnings and sales growth slowed. Management faced new competition from Adidas. This case asks students to review the various strategies (including diversification into sports equipment) pursued by Nike to resuscitate corporate growth. View Details
Keywords: Diversification; Competition; Product Launch; Brands and Branding; Growth and Development Strategy; Apparel and Accessories Industry; Sports Industry
Quelch, John A. "NIKE, Inc. in the 1990s (C)." Harvard Business School Case 598-119, March 1998. (Revised March 1999.)
- April 2005 (Revised March 2006)
- Case
RTY Telecom: Network Expansion
Requires real option analysis to analyze a capital expenditure decision by a large regional telecommunications firm. The firm needs to add network capacity for its broadband offering and is trying to decide on how to do this. One approach is simply to purchase this... View Details
Keywords: Expansion; Decision Choices and Conditions; Wireless Technology; Telecommunications Industry
Chacko, George C., Vincent Dessain, Christopher Smith, and Anders Sjoman. "RTY Telecom: Network Expansion." Harvard Business School Case 205-102, April 2005. (Revised March 2006.)