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Show Results For
- All HBS Web
(12,412)
- People (32)
- News (2,177)
- Research (8,327)
- Events (97)
- Multimedia (108)
- Faculty Publications (6,378)
- December 2022 (Revised January 2023)
- Case
Cann: High Hopes for Cannabis Infused Beverages
By: Ayelet Israeli and Anne V. Wilson
Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six... View Details
Keywords: Stigma; Product Innovation; Product Introduction; Product Differentiation; New Products; New Product Marketing; New Product Management; Brand Management; Branding; Packaging; Positioning; Growth Strategy And Execution; Growth; Cannabis Industry; Purpose; Purpose Brands; LGBTQ; Direct-to-consumer; DTC; Regulations; Channels Of Distribution; Product Development; Product Marketing; Product Positioning; Product; Innovation and Invention; Brands and Branding; Marketing; Marketing Communications; Marketing Channels; Advertising; Advertising Campaigns; Digital Marketing; Market Entry and Exit; Governing Rules, Regulations, and Reforms; Consumer Products Industry; Consumer Products Industry; United States; Canada; North America
Israeli, Ayelet, and Anne V. Wilson. "Cann: High Hopes for Cannabis Infused Beverages." Harvard Business School Case 523-074, December 2022. (Revised January 2023.)
- January 2020
- Article
Can Thoughts of Having Less Promote Prosocial Preferences? The Relationship between Scarcity, Construal Level, and Sustainable Product Adoption
By: Kelly Goldsmith, Caroline Roux and Anne Wilson
Goldsmith, Kelly, Caroline Roux, and Anne Wilson. "Can Thoughts of Having Less Promote Prosocial Preferences? The Relationship between Scarcity, Construal Level, and Sustainable Product Adoption." Journal of the Association for Consumer Research 5, no. 1 (January 2020): 70–82.
Overcrowded – Designing Meaningful Products in a World Awash with Ideas
We live in a world awash with ideas. Thanks to the web and to powerful ideation approaches such as open innovation, design thinking, or crowdsourcing, organizations have today easy access to an unprecedented amount of novel concepts. In this context, what... View Details
Reflections on the 2013 Decade Award: 'Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited' Ten Years Later
Academy of Management Review 40, no. 4 (October 2015): 497–514. View Details
- 01 Apr 2020
- Blog Post
The Product Design Sprint - 5 Things I Learned in Launch Lab 1
developing solutions with significant technical content. Here, MS/MBA student, Amelia Elverson, shares her experience learning through the sprint method and talks about her 5 key takeaways from Launch Lab 1. As a future View Details
- 15 Apr 2015
- News
How looming product upgrades make us careless with what we have
- November 2014 (Revised March 2015)
- Case
Disrupting the Meat Industry: Tissue Culture Beef
By: Jose B. Alvarez and Matthew G. Preble
Dr. Mark Post and his team at Maastricht University were perfecting their tissue culture beef product—made entirely from muscle grown in his lab—to give it the same taste, texture and appearance of a traditional beef hamburger. A previous iteration of this product had... View Details
Keywords: Innovation; Beef Production; Environmental Impacts Of Food Production; Agribusiness; Animal-Based Agribusiness; Disruptive Innovation; Innovation and Invention; Environmental Sustainability; Food; Agriculture and Agribusiness Industry; Food and Beverage Industry; Netherlands; United States; United Kingdom
Alvarez, Jose B., and Matthew G. Preble. "Disrupting the Meat Industry: Tissue Culture Beef." Harvard Business School Case 515-001, November 2014. (Revised March 2015.)
- March 1987
- Supplement
Inland Steel Co. Product Policy (Q): Pruning the Capital Budget
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (Q): Pruning the Capital Budget." Harvard Business School Supplement 587-150, March 1987.
- 1992
- Working Paper
Managing the Product Line: A Case of the Automobile Industry
By: T. Fujimoto, K. B. Clark and Y. Aoshima
- May 2017
- Case
Four Products: Predicting Diffusion (2017)
By: John Gourville
One job of product managers, marketers, strategic planners, and other corporate executives is to predict what the demand will be for a new product. This task is easier for certain classes of new products than for others. For new consumer package goods, for instance,... View Details
- April 2008
- Teaching Note
A Day in the Life of Alex Sander: Driving in the Fast Lane at Landon Care Products (Brief Case)
Teaching Note for 2177 View Details
Keywords: Organizational Behavior; Leadership, Personal Strategy ＆ Style; Human Resource Management; Career Advancement; Product Management; 360-degree Feedback; Relationship Management; Managing Difficult Interactions; Top Performers; Conflict Management; Leadership; Organizations; Personal Development and Career; Human Resources; Product Marketing
- 2018
- Working Paper
Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program
By: Tomomichi Amano and Hiroshi Ohashi
In differentiated goods markets with societal implications, quality standards are commonly implemented to avoid the under-provision of innovation. Firms have clear incentives to engage in strategic behavior because policymakers use market outcomes as a benchmark in... View Details
Keywords: Product Differentiation; Energy Efficiency Standards; Ratcheting; Diffusion Of Innovation; Technological Innovation; Competition; Quality; Governing Rules, Regulations, and Reforms; Policy
Amano, Tomomichi, and Hiroshi Ohashi. "Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program." Harvard Business School Working Paper, No. 19-021, September 2018.
- March 8, 2008
- Comment
Marketing Your Way Through a Recession
By: John A. Quelch
The signs of an imminent recession are all around us. The spillover from the subprime mortgage crisis is weakening both consumer confidence and the consumer spending—much of it on credit—that has been buoying the U.S. economy. View Details
Keywords: Marketing; Recession; Products And Sales; Core Values; Fluctuation; Volatility; Economic Growth; Economic Slowdown and Stagnation; Growth and Development; Marketing Strategy; Product Marketing; Risk and Uncertainty; Salesforce Management; Asia; Europe; Latin America; North and Central America
Quelch, John A. "Marketing Your Way Through a Recession." Harvard Business School Working Knowledge (March 8, 2008).
- Article
When the Name Is the Game
By: Marco Bertini, John Gourville and Elie Ofek
In Romeo and Juliet, the fair maiden asks, "What's in a name?" When it comes to marketing next-generation products for the global marketplace, we have done extensive research and found that names can play an enormous role in a product's success. View Details
Keywords: Next-generation Products; Product Development; Brands and Branding; Marketing; Global Range
Bertini, Marco, John Gourville, and Elie Ofek. "When the Name Is the Game." Business Strategy Review 22, no. 3 (Fall 2011): 50–55.
- 1993
- Chapter
Seihin Kaihatsu Process no Management (Management of the Product Development Process)
By: Hirotaka Takeuchi and Ikujiro Nonaka
Keywords: Product Development
- July 1989
- Supplement
Inland Steel Co. Product Policy (S): Organization of Inland Steel Co.--1989
Shapiro, Benson P. "Inland Steel Co. Product Policy (S): Organization of Inland Steel Co.--1989." Harvard Business School Supplement 590-019, July 1989.
- September 2023
- Supplement
Arcos Dorados: Decarbonizing McDonald’s in Latin America – Alternative Protein Products
By: George Serafeim and Michael W. Toffel
Serafeim, George, and Michael W. Toffel. "Arcos Dorados: Decarbonizing McDonald’s in Latin America – Alternative Protein Products." Harvard Business School Multimedia/Video Supplement 624-705, September 2023.
- March 1985
- Article
Seihin Kaihatsu Process no Management (Management of the Product Development Process)
By: Hirotaka Takeuchi and Ikujiro Nonaka
Takeuchi, Hirotaka, and Ikujiro Nonaka. "Seihin Kaihatsu Process no Management (Management of the Product Development Process)." Hitotsubashi bijinesu rebyū [Hitotsubashi Business Review] (March 1985).
- August 1980
- Article
An Activity Analysis Approach to Unit Costing with Multiple Interactive Products
By: Robert S. Kaplan and Hiroyuki Itami
Kaplan, Robert S., and Hiroyuki Itami. "An Activity Analysis Approach to Unit Costing with Multiple Interactive Products." Management Science 26, no. 8 (August 1980): 826–839.