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  • August 2007 (Revised November 2008)
  • Case

Biocon: Launching a New Cancer Drug in India

By: Sunil Gupta and Das Narayandas
Kiran Majumdar-Shaw, the CEO of Biocon has to make product launch timing, pricing, channel, and communications mix decisions relating to the launch of BioMAb, a new cancer drug in India. View Details
Keywords: Price; Health Care and Treatment; Marketing Strategy; Product Launch; Planning; Biotechnology Industry; Pharmaceutical Industry; India
Related
  • 01 Sep 2018
  • News

Case Study: A Good Fit

corporate wellness market by partnering with health plans and employers, and has expanded into more general health and wellness areas, with apps for people who want to eat... View Details
Keywords: Jen McFarland Flint
  • 21 Mar 2019
  • Working Paper Summaries

Advancing Computational Biology and Bioinformatics Research Through Open Innovation Competitions

Keywords: by Blasco, Andrea, Michael G. Endres, Rinat A. Sergeev, Anup Jonchhe, Max Macaluso, Rajiv Narayan, Ted Natoli, Jin H. Paik, Bryan Briney, Chunlei Wu, Andrew I. Su, Aravind Subramanian, and Karim R. Lakhani; Health
  • Career Coach

Doug Lester

expertise in helping the people he coaches craft a work-life narrative that is relevant and compelling to networks, future colleagues and key decision-makers. He coaches students and alumni with a wide variety of interests, with an... View Details
Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets
  • 13 Dec 2016
  • First Look

December 13, 2016

exception. Yet providers and payers continue to try to stymie competition. Many are actively pursuing consolidation, buying up market share, and increasing their bargaining power. In this article, the authors argue that View Details
Keywords: Carmen Nobel
  • September 2013
  • Article

Testimonials Do Not Convert Patients from Brand to Generic Medication

By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds

Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details

Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry
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  • September 2011
  • Supplement

Narayana Hrudayalaya Heart Hospital

By: Tarun Khanna and Tanya Bijlani
Narayana Hrudayalaya (NH) is one of the world's busiest heart hospitals, where surgeons perform 30-35 complex cardiac surgeries daily. With an average cost of $1,800 per surgery, the hospital treats patients at affordable prices, and does not turn away even the poorest... View Details
Keywords: Buildings and Facilities; Experience and Expertise; Cost Management; Insurance; Health Care and Treatment; Resource Allocation; Time Management; Emerging Markets; Infrastructure; Cooperative Ownership; Quality; Social Enterprise; Health Industry; Karnataka
Related
  • February 2008 (Revised August 2014)
  • Case

MedVal Ventures

By: Regina E. Herzlinger
Is medical travel a viable business opportunity? A group of MBA students consider the pros and cons of starting a business that would send people from the U.S. to India for elective non-emergency surgeries. View Details
Keywords: Business Startups; Cost Management; Globalized Markets and Industries; Health Care and Treatment; Health Industry; Health Industry; India; United States
Related
  • 01 Dec 2017
  • News

Case Study: The Doctor Deficit

that today’s nurse shortage could reach 1.2 million vacancies in the same time frame. Alexi Nazem (MBA 2011) has seen the impact of these shortages firsthand. “Health care is a very broken system,” says the... View Details
Keywords: April White
  • Career Coach

Suzie Rubin

Suzie's (Kellogg '94) works with students and young alumni who have a wide variety of backgrounds and interests, both career switchers and those looking to advance within a given industry or function. She coaches students to think through... View Details
Keywords: Health Care
  • 01 Dec 2018
  • News

Collaborative Cures

Business Administration “When I looked at the health care system through a systems engineering lens, I could see it as a network of multiple parts that needed to be optimized... View Details
  • 26 Jul 2016
  • First Look

July 26, 2016

Thomas W. Feeley, Diana J. Mason, Richard L. Schilsky, Ellen L. Stovall, and Shelley Fuld Nasso Abstract—"What Health System Transformations Do You Believe Are Necessary for the Future of View Details
Keywords: Sean Silverthorne

    Michel C. Bergerac

    Bergerac, however, is most known for the extensive diversification of Revlon into a health care products business. With the acquisition of... View Details
    Keywords: Personal Care & Home Products
    • 01 Sep 2004
    • News

    Bill Dunaway (MBA 1964)

    I was scared to death that everyone would be smarter than me. And they were. On the first day of class we were all anxious to talk and make a good first impression. I held my hand up until it had gangrene. Then Professor Ted Levitt ate me... View Details
    Keywords: Julia Hanna; Health and Personal Care Stores; Health and Personal Care Stores
    • 03 Nov 2015
    • First Look

    November 3, 2015

    November 2015 Quarterly Journal of Economics Behavioral Hazard in Health Insurance By: Baicker, Katherine, Sendhil Mullainathan, and Joshua Schwartzstein Abstract—A fundamental implication View Details
    Keywords: Sean Silverthorne
    • 01 Sep 2010
    • News

    RX for Change

    employs 9,000 people and ranks as Georgia’s largest, most comprehensive health system. Under consideration this day is a proposal to add specialists — known as neurohospitalists — to manage care for patients... View Details
    Keywords: Julia Hanna; Health, Social Assistance; Hospitals; Health, Social Assistance
    • 18 Sep 2007
    • First Look

    First Look: September 18, 2007

    Administration (VHA). Kizer was appointed as the Under Secretary of Health, to oversee the VHA, in 1994. Upon Kizer's arrival, it was immediately apparent that the management style that pervaded the VHA was ineffective and out View Details
    Keywords: Martha Lagace
    • 03 Jun 2008
    • First Look

    First Look: June 3, 2008

      Working PapersAccountability and Inequality in Single-Party Regimes: A Comparative Analysis of Vietnam and China Authors:Regina Abrami, Edmund Malesky, and Yu Zheng Abstract Over the past two decades, no... View Details
    Keywords: Martha Lagace
    • 04 Aug 2009
    • First Look

    First Look: August 4

    709-474 In 2005, Partners in Health (PIH) was invited by the Rwandan Ministry of Health to assume responsibility for the management of public... View Details
    Keywords: Martha Lagace
    • 01 Jun 2000
    • News

    Debbie Cohen Scales Her Mountain

    arming women with better information will encourage them to become more involved in their own care and lead to better results in their fight with cancer. Cohen was working at Price Waterhouse as marketing... View Details
    Keywords: Morgan Baker