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March 2017 (Revised March 2022)
Case

Flashion: Art vs. Science in Fashion Retailing

By: Kris Ferreira and Karim R. Lakhani

Kate Wilson, retail analytics manager at Flashion, a fashion flash-sale site, is tasked with developing analytics to optimize pricing for first-exposure products on the site. Many in the industry have relied on years of experience and intuition to determine pricing—can... View Details

Keywords: Analytics; Pricing; Data; Service Operations; Forecasting and Prediction; Internet and the Web; Technology Adoption; Mathematical Methods; Decision Making; E-commerce; Retail Industry; Fashion Industry; United States

2018
Working Paper

Global Portfolio Diversification for Long-Horizon Investors

By: Luis M. Viceira and Zixuan (Kevin) Wang

This paper conducts a theoretical and empirical investigation of global portfolio diversification for long-horizon investors in the presence of permanent cash flow shocks and transitory discount rate shocks to asset prices and returns. An increase in the cross-country... View Details

Keywords: Investment Portfolio; Risk and Uncertainty; Diversification; Capital Markets; Global Range

March 2017
Supplement

Mobileye: The Future of Driverless Cars

By: David B. Yoffie

This video is a supplement to the Mobileye case. The co-founder, Chairman, and CTO, Amnon Shashua, discussed how Mobileye tries to create a sustainable advantage; how it prices its products; whether it should collaborate or not with Google; and how much of its... View Details

Keywords: Strategy; Competitive Positioning; Driverless Car; Competitive Strategy; Alliances; Competitive Advantage; Auto Industry; Israel

March 2017 (Revised June 2019)
Case

Mubadala and EBX: To X or to X It?

By: Nori Gerardo Lietz, Ricardo Andrade and Sayiddah Fatima McCree

In April 2012, Mubadala, Abu Dhabi's sovereign wealth fund invested $2 billion in Brazilian conglomerate EBX, believing the company to be undervalued by the public markets. Shortly thereafter, however, EBX and its multiple business lines began to spiral downward. Hani... View Details

Keywords: Sovereign Wealth Funds; Conglomerates; Investing; Corporate Structure; International; Sovereign Finance; Business Conglomerates; Investment; Financing and Loans; Restructuring; Organizational Structure; Economy; Brazil; Abu Dhabi

March 2017 (Revised June 2019)
Case

CEO Activism (A)

By: Michael W. Toffel, Aaron K. Chatterji and Julia Kelley

This case introduces CEO activism, a phenomenon in which business leaders engage in political or social issues that do not relate directly to their companies. The case uses several examples to describe why business leaders are engaging in CEO activism and the potential... View Details

March 2017 (Revised October 2017)
Supplement

CEO Activism (B)

By: Michael W. Toffel, Aaron K. Chatterji and Julia Kelley

Supplements the (A) case. View Details

March 2017 (Revised May 2019)
Case

Marketing Transformation at Mastercard

By: Sunil Gupta, Srinivas K. Reddy and David Lane

Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders.... View Details

Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry

March 23, 2017
Article

Incentives Don't Help People Change, but Peer Pressure Does

By: Susanna Gallani

This article summarizes the findings of a research study that examined the effectiveness of monetary and non-monetary incentives in establishing persistent organizational behavior modifications. The results of the study highlight the interplay between monetary and... View Details

Keywords: Motivation and Incentives; Behavior; Change Management

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March 2017
Case

A. Lange & Söhne

By: Stefan Thomke and Daniela Beyersdorfer

The case describes how A. Lange & Söhne became one of world's leading watch companies. Its obsession with quality and innovation were behind its initial rise in the 19th century and, after a 40-year involuntary hiatus under the East German regime, again at the end of... View Details

Keywords: Watches; Operational Excellence; Brand ＆ Product Management; Product Development; Leadership; Growth and Development Strategy; Marketing Strategy; Product Positioning; Brands and Branding; Management; Operations; Production; Innovation and Invention; Price; Business History; Germany

March 2017 (Revised October 2018)
Case

Catalant: The Future of Work?

By: Thomas Eisenmann, Jeffrey F. Rayport and Christine Snively

Catalant, founded in 2013 as an online marketplace where MBAs could bid on consulting projects posted by small- to medium-sized businesses, had expanded by 2016 to provide Fortune 1000 companies with access to over 35,000 independent experts. The founders envisioned... View Details

Keywords: Entrepreneurship; Human Resources; Recruitment; Labor; Market Platforms; Growth and Development Strategy; Employment Industry; Consulting Industry; United States

March 2017 (Revised February 2018)
Case

Tequila Patrón

By: Rohit Deshpandé, Carlos Castellanos Rodríguez, Silvia Cacho-Elizondo, Samantha Rullán and Fernanda Miguel

Tequila Patrón was one of the most successful tequila marketers in the United States. Patrón needed to grow, and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patrón to... View Details

Keywords: Marketing Strategy; Product Positioning; Growth and Development Strategy; Mexico

21 Mar 2017
Conference Presentation

Trump and the Markets: Bull, Bear or… Chicken?

By: Dante Roscini

March 2017 (Revised November 2017)
Case

BlackRock (A): Selling the Systems? (with video links)

By: Ranjay Gulati, Jan W. Rivkin and Kelly McNamara

As the case opens in 1999, several key leaders at BlackRock, Inc., then a relatively small asset management firm, are trying to convince CEO Larry Fink and others that the firm should begin to offer Aladdin—its proprietary analytics and trading platform—to other asset... View Details

Keywords: Strategy; Competition; Information Technology; Asset Management; Competitive Strategy; Financial Services Industry; United States

March 2017
Case

CIC: Catalyzing Entrepreneurial Ecosystems (A)

By: William R. Kerr, Sari Kerr and Alexis Brownell

CIC creates "entrepreneurial ecosystems," renting out office and co-working space to start-ups and related companies and providing basic business needs like Wi-Fi and legal advice. Founder Tim Rowe refers to the CIC as "innovation infrastructure," bringing together... View Details

Keywords: Start-ups; Boston; Cambridge; St. Louis; CIC; Cambridge Innovation Center; Co-working Space; Entrepreneurial Ecosystems; Innovation Ecosystems; Entrepreneurship; Business Startups; Business Offices; Innovation and Invention

March 2017 (Revised March 2017)
Teaching Plan

Classtivity: Payal's Pirouette

By: Jeffrey J. Bussgang and Olivia Hull

Teaching Plan for HBS No. 817-002. View Details

2017
Working Paper

Explaining the Vertical-to-Horizontal Transition in the Computer Industry

By: Carliss Y. Baldwin

This paper seeks to explain the technological forces that led to the rise of vertically integrated corporations in the late 19th century and the opposing forces that led to a vertical-to-horizontal transition in the computer industry 100 years later. I first model the... View Details

Keywords: Organizational Design; Business History; Vertical Integration; Horizontal Integration; Digital Platforms; Computer Industry

March 2017
Case

Pintura Corporation: The Lena Launch Decision

By: John A. Quelch and Katherine B. Hartman

March 2017
Teaching Note

Pintura Corporation: The Lena Launch Decision (Brief Case)

By: John A. Quelch and Katherine B. Hartman

March 2017
Supplement

Pintura Corporation: The Lena Launch Decision, Spreadsheet for Instructors (Brief Case)

By: John A. Quelch and Katherine B. Hartman

March 2017
Supplement

Pintura Corporation: The Lena Launch Decision, Spreadsheet for Students (Brief Case)

By: John A. Quelch and Katherine B. Hartman

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